Ref. No. : CA - 24755 - (Marketing Sales Service - Plastic Machinery – with 32.2 years in Plastic Industry)

Education

Diploma in Management Studies (PDMS) From Ahmedabad Management Association (AMA) in 1996 

B.Tech. (Electrical Engineering) From NIT, Warangal, A.P, India, in 1993






Skill Sets

Over 09+ years of experience in the field of Sales and Marketing of Plastic Processing Machinery (viz Injection Moulding Machines/Extrusion Lines and Blow Moulding Lines) and guidance on the projects to the potential customers.
Over 11 years of experience in the field of Sales and marketing of Thermoplastic Raw Material for 

Proactive, Team player and strong interpersonal skills.
Adaptable.
Good communication skills.

Work Experience

Assistant General Manager (Sales)
Since Feb 2014
Company Profile: Manufacturer of extrusion machines- Tape Stretching Lines, Tape Winders & Circular Looms
Job Profile:
Forecasting, budgeting, target setting and execution of Sales Plan
Negotiate and finalize sales contracts, monitor timely execution & collection of payments.
Resolution of technical & commercial matters with customers.
Maintain and nourish long term successful business relationships with top management of customers and Industry partners & associations.
Collect & Analyze the Market information/trends including Competition information to provide timely strategic inputs to the Management.
Manage the team members reporting into the position including job allocation, fixing & supervision of KRA & mentoring for carrier development.

National Manager (Sales & Marketing)
April 2012 to February 2014
Company Profile : Manufacturer Of Plastic Processing Machinery, Automatic Plastic Bag Making Machine, Pouch Making Machines, Plastic Pouch Making 
Job Profile : 
Sales (preparing proposals/order finalization) of Extrusion Blown Film Machinery in the Indian Market & neighbouring countries.
Responsible for increase of market share in the India, improve contribution, customer satisfaction.
Improving product presence through media planning (journals/exhibitions) with end users, convertors for brand building, lead generations.
Liaise with various industry associations,

Sr. Manager - Sales 
October 2000 to November 2011 
Company Name : Reliance Industries Limited 
Job Profile : 
Responsible for Marketing & Sales of Poly-ethylene s
Polypropylenes  and Poly-Vinyal Chlorides in the region.
Responsible for the Business Planning, Sales Planning, Price recommendations, import monitoring for various end use sectors and maximization of Net sales realization.
Accountable for setting & achieving the top-line and bottom-line targets meeting budgets and time.
To identify financially strong/cost-effective and reliable new markets to facilitate deeper market penetration thereby increasing growth. 
Directing and monitoring of sales to the various end use sectors, keeping track of consumption & market share across various end use sectors. Improve and enhance customer satisfaction. 
Polypropylene Business & Application development.
Deemed Exports sales. 
Channel Management & Logistics.
Competitor Tracking
Represented organisation in various conferences and business meetings in domestic and international forums.
Special Assignments & Achievements
Achieved the Budgeted Sales Numbers year after years during the tenure at RIL.
New application developments in Nonwovens (Seed packaging) and capacity creation of 4.0 KTA of nonwovens in 10-11. 
Incorporating of PP Geotextiles (Nonwoven filter drains) in DPR of Road & Buildings department, Govt of Guj.(GoG) (Ahmedabad – Bhavnagar Stretch) in Mar 2011. 
Persistent efforts for incorporation of PP Geotextiles in Schedule of Rates (SOR) for R&B Division of GoG.

Executive – Sales
August 1993 to September 2000   
Company Name : DGP Windsor India Ltd 
Job Profile : 
Sales of Injection Moulding, Extrusion Machinery and Blow Moulding Machines 
Budgeting of Sales and Achieving budgeted Sales.
Identify/educate and pursue the potential customers for new projects finally converting into business. 
Identify customers needs/requirements and recommend the appropriate machine/models.
Feedback to Machine Design department for incorporating user-friendly features in the machines.
Close monitoring of the competitors activities in terms of their new product developments, pricing etc. to remain competitive.
Co – ordination of After – Sales –Service function in terms of providing services and spares for utmost customer satisfaction.
Striving to increase the customer base.
Maintain constant touch with Plastic Raw Material manufacturers, Governments Agencies, financial Institutions, Ancillary suppliers to assess the current market conditions.
Interaction with manufacturers of cement, FMCG, Automobile, and gamut of industry for assessing their need and thereby perceiving trends of our machines.
Special Assignments & Achievements
Successfully converted staunch competitor customer towards buying the product of the organisation.
Sold a Multi-layer Blown film line, first of its kind in Asia (Year 2000), to reputed milk marketing unit in Gujarat, India.
Achieved break through by selling at a 15 TQ Lines to one of the biggest PPTQ processor of the country. (Year 2000)

Vocational Training
Short Term Training Programme on Plastic Material, Extrusion & Allied Process – CIPET (Dec 1997)
Programme on 3E for Success in Marketing – AMA (Apr 1999)
Effective skills of Selling – Omni Consultants , Duration – 07 Days (April 2000)
Programme on MS Word, MS Excel, MS Powerpoint at NIIT (July 2004)
Product Knowledge Programme on RAFFIA at PARC RIL (Oct 2004)

Attributes
Result-driven with over 20 years of total experience in Sales & Marketing, Business Development, Key Account Management, Product Management, Client Relationship Management and Man Management skills.
Adept at identifying business opportunities and building marketing thrust to exploit available market potential. Proven expertise in creating and developing strong network to ensure deeper market penetration.
Ability to think out of the box, and contribute ideas towards achieving operational excellence. Support and sustain a positive work environment that fosters team performance with strong communication and relationship management skills.
Represented organization in various conferences and business meetings in domestic and international forums.

Specialties 
Capital goods selling.
Marketing of Plastics - Sales & Business Development 
Long Term and Medium Term strategic planning Business Development

Summary Of Experience
large conglomerate via distributor/dealer network. 

Future Goals

To obtain a management position in the company where my Sales, Marketing experience and initiative skills can be used to enhance the organizations top and bottom line and also strive to increase the organizations market share in the market place by delighting the customer.

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