Ref. No. : CA - 27955 (Marketing Sales Service - Plastics Products with 25.4 years in Plastic Industry)

50 Years
General Manager
Highest Education Level
Masters - Degree
Current Gross Salary
INR 1300000 /Annum
Preferred Country
Notice Period
30 Days
Education Details
MBA (Marketing & Finance) From H N Institute of Management, Shivaji University, Kolhapur, India in 1993

B.Com From Shivaji University, Kolhapur, India in 1991
Skill Sets
A dynamic multilingual professional with over 25 years of rich experience Sales and Marketing.
Rich Experience in key account management, New Business Development, Distribution Network, Crisis Management, Sales & Marketing.
Large part of my career has been focussed on Sales and Marketing which included identifying opportunities that enabled me differentiate thereby creating pricing power, driving sales growth and more importantly – establishing consistency.
I am deeply engaged with all my top clients thereby clear on market trends and competitor moves.
Have established leadership in teams that had members from most diverse backgrounds.

Managing routine business in line with Budget to identifying new growth opportunities.
Continuous focus on building strong team
Hands on experience managing and growing operations.

Proficient in MS Office applications including Word, Excel, PowerPoint. Learning SAP applications


Work Experience
25.4 Year(s)


Work Experience Details
General Manager
Since Jun 2008
Company Profile: Leading manufacturer of polymer-based products.
Job Profile:
Team Size: 4 (Sales Executive -2 ASM-1 Asst Manager 1) and 3 Sales coordinators.
Responsible for designing the overall business plan for the western region.
My team comprises of 7 members who help me nurture the business on a day to day basis.
I primarily focus on key accounts and review the overall performance through MIS.
I get deeply involved during launch of new products right from positioning it to the right clients, receiving their feedback and working with the operations team on areas of improvisation is any.
Clients look at me for cost saving solutions through product reengineering, innovation in transportation etc.
Cliental includes BASF, Dow Chemicals, IOCL, HPCL, Solvay, Cargill, Huntsman, Croda etc
Closely coordinate with all plants and operations team for routine business.
Ensure timely payments, review exposure limits and credit worthiness of clients.
Deeply engaged in the market providing insight to the top management on competition activity and strategizing on future expansions.

Handled various PSU tenders worth over Rs. 50 Crores other than expansion of various ongoing businesses.
Was instrumental in identifying various expansion opportunities for the company including the one in the state of Gujarat. The company finally installed this new facility that helped us gain market share and discouraged competitors from investing further in the region.

Asst. Manager-Sales
Feb 1997 to Feb 2008
Company Profile : Manufacturer of Chlorochemicals, Refrigerant Gases.
Job Profile :
The overall direction, coordination and evaluation of day-to-day operations at branch. Also carried out supervisory responsibilities for smooth running of the branch.
Liaoning work with local statutory authorities such as Explosive Department, Central Excise, customs, Sales Tax etc.
Responsible for supervising, marketing, profitability and sales of CFC, HCFC and HFCs based refrigerants. Responsible for appointment of Dealers, co-ordination with OEM’s, and various direct consumers.
Developed a new market for products AHCL and Solvent Chemicals like Methylene Dichloride, Chloroform and Carbon Tetra Chloride, PTFE and various by-product chemicals.
Efficiently and effectively handled customer complaints in a professional, courteous, and timely manner by providing quality customer service to avoid loss of business.
Ensured effective credit control and recovery management.
Was deeply engaged in the market that kept us updated.
Performed periodic performance reviews of branch.
Managed cylinder and inventory levels for the branch. Was responsible for supervising, marketing, profitability and sales of Chlorochemicals, CFC, HCFC and HFCs based refrigerants at Gujarat Fluorochemicals Limited.
Handled appointment of Dealers, co-ordination with OEM’s like Godrej, Voltas, Whorlpool etc, and various direct consumers.
Was particularly effective at strategic marketing - developing and execution of sales strategies for reaching out to new market segments and improving existing Distributor Network.
Conducted market survey for INOX Multiplexes
Was recognised by Management for market insights and strategies that helped in company’s growth.

Sales Executive
Jan 1995 to Feb 1997
Company Name : Dinshaws Frozen Foods Limited
Company Profile : Manufacturing and Marketing of various dairy based Products.
Job Profile :
Responsibilities included marketing, generating profitable sales and coordinating with production team.
Close coordination with C&F, Distributors and dealers for day-to-day operation.
Formation of team and delegation of responsibilities that met market requirements.
Insight to both management and C&F for smooth flow of the stocks in the market.
Developed and implemented annual marketing plan.
Reviewed division’s sales goals, sales call reports, market share reports, sales analysis report, strategy review report, competitive pricing analysis, sales promotional efforts, and plans for the following month.
Support to Branch for sales and Distribution network service improvement, operation management, promotion program, establish and achieve division profitability and sales goals, increase market share through regular sales efforts.
Helped Dealers develop new customers and managed recovery from C&F, Distributors and dealers.
Successfully launched Products in Mumbai in the year 1995.

Territory Sales Executive
Jun 1993 to Dec 1995
Company Name : Maxwell Apparels limited
Company Profile : Leading manufacturer of VIP branded hosiery in India Covering west Maharashtra and Goa territory.
Job Profile :
Responsible for Sales in western region.
Managed distributor and Sub-Dealers.
Responsible for the sale through Indirect as well as Direct Channels
Implemented various Sales promotional schemes.
Developed new market areas and kept track of competitor’s activities in the area.
Got best dealer award in the region.
Exclusive showrooms opened at Kolhapur / Panaji and Pune.

Professional Development Initiatives
Completed project work at Rajashree Cement in the year 1992 Consumer buying Process.
Team Management seminar attended organized by Baroda productivity council in 1995

Areas Of Expertise
Strategic Planning
Sales & marketing
Channel Management
Sales & Distribution Network
Team Management
Training & Recruitment
Key account Management
Product Development
Continuous EBITDA improvement
Future Goals
In pursuit of an exciting assignment in a company which believes in the important role of marketing and is keen to position itself distinctly in the Indian market. For its industrial products, consumer durables or FMCG





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