Ref. No. : CA -
27483 (Marketing Sales Service - Plastic Raw Materials with 20.3 years in Plastic Industry)
Highest Education Level
PGDMM (Marketing) From IGNOU Indore
Diploma in Plastic Technician course From IPI (Indian Plastic Institute, Kolkata), in 1999
B.Sc. (Mathematics) From Calcutta University, in 1997.
A confident , creative , energetic and result oriented sales and marketing professional with leadership qualities having over 19 years of distinguished performance in the Specialty Master batch ( Color , Additive etc.) , Polymer compounds & Secondary Packaging consumable industry.
Sales & Business Development, Global Key Account Management., Customer focused sales strategies, Technical Services., Direct Key client Handling, Relationship Management., Export sales & Marketing, Sales Team Training/ supervision, Dealers Management., Communication skills.
Certificate course in “Success in Selling” – from AMA , Ahmadabad (2010)
Certificate course in “How to be a Successful Exporter” – from AMA, Ahmadabad (2010)
Work Experience Details
Since Apr 2014
Company Profile: Specialty chemicals manufacturing company.
Handling all sales & Marketing activities, meeting targets for top line, bottom line & collections, on YOY basis pertaining to Export Market.
Handling existing Direct clients & Distributors client in regions like East Africa (Kenya, Tanzania & Uganda), Egypt, Australia etc.
Promoting and arranging products from multiple sites for customers in East Africa.
Arranging and monitoring full product promotion cycle from trial to commercial order stage.
Handling key customers for Global Key Accounts like, Nivea (Beiersdorf), Coca Cola etc.) in co-ordination with Global Key Account leaders and team.
To increase sales revenue and bottom line of the YOY sales.
Key Account Relationship Management – taking adequate measures for maintaining healthy relations with key clientele and also managing internal relationship management with Global Marketing & technical team colleagues.
Successful working on CRM & SAP for all customer related issues on daily basis.
Working on various Projects for New Business Development for Specialty color master batch & specialty additives in co-ordination with Global Key accounts & technical team.
Handling & taking care of all compliance related documentations.
Also handled Project : Churn for analysis of Black & White M.B. on All India basis.
Export Sales Manager
Dec 2010 till April 2014
Company Profile : Leading manufacturer of Master batches and Engineering Compounds.
Job Profile :
Mapping potential customers and generating leads for the organization and converting it into order.
Attending and handling product trials for approval of products.
To conduct promotional activities like - Seminars , Trade / Exhibition shows to promote business.
To maintain existing sales revenue in additional responsibility (Added territory AHD-West) region.
To increase sales revenue through existing Direct customers and Dealers in AHD-W region.
To increase sales revenue by penetrating new clients and adding new distributors in AHD-W region.
To improve bottom line of sales.
Key Account Relationship Management - taking adequate measures for maintaining healthy relations with key clientele.
New Business Development in Export Markets (Kenya, Uganda, Tanzania, Nigeria, Indonesia, Vietnam etc.)
Have been instrumental in increasing the sales of master batches in Domestic as well as Export Market.
Achieved sales revenue of approx 17.40 Cr. INR (3.2 Million USD ) in 2 years.
Manager Marketing(International Trade)
July 2007 to Nov 2010
Company Name : Polylink Polymers India Ltd.
Company Profile : Manufacturer of XLPE for ( LV/HV Cables in collaboration with AEI compounds UK ) , Semiconducting Compound , PEX compounds for Pipes , Additive M.B., Engineering Compounds , Furniture Compounds etc)
Job Profile :
Conceptualizing & implementing competent marketing strategies based on Sales Forecast & Market Research to penetrate new clients and expand business.
Handling Key Accounts. (ALL India), and taking adequate measures for maintaining healthy relations with corporate clientele.
Business Development & Sales in Export Markets (Romania, Turkey, South Africa, East Africa etc.)
Managing Overseas Dealers.
Have been instrumental in increasing the sales of the major profitable compounds like HT XLPE Compound, PEX Compound, Semi-conducting compounds and Furniture Compound.
Achieved sales revenue of approx 22.5 Crores INR (5.1 Million USD) in 2 years (2008 - 2010)
Area Sales Manager
July 2006 to April 2007
Company Name : BLS Polymers Ltd.
Job Profile :
Accountable for selling and marketing of XLPE & HDPE compounds for cable. Responsible for handling the technical aspects of the product (trial to approval). Responsible for exploring business of HDPE compounds in A.P.
Senior Executive Business Development.
Jan 2001-June 2006
Company Name : R. S. Marketing
Job Profile :
Handled Key Corporate accounts in M.P. region for sales of Secondary Packaging materials and Master batches.
Handled sales & technical services for products of M/S PLASTIBLENDS (I) LTD. (Color, Additive M.B. etc.).
Accountable for selling & marketing products like secondary packaging consumables (PP Strap, PET Strap, Stretch film, BOPP Tapes, Shrink films.) & secondary packaging machines (Strapping Machines, Pet Tools, Steel Tools, Shrink Wrapping Machine, Spares & Servicing.) for several companies like
MAHARASHTRA PLASTICS, USHER TECHNOLOGIES ETC. Handled a Team for sales and servicing of machines and spares also.
Quality Control Chemist
July 1999-Dec 2000
Company Name : Kalpana Industries Ltd.
Job Profile :
Handled all documentation of Q.C.
Handled all testing and analysis of XLPE compounds and Cable Compounds.
Port Folio Handled :
Key Accounts Management, Dealers Management, Business development – Domestic & Export market.
Packaging (Flexible & Rigid), General purpose plastics, Wires & Cables, Agriculture, Plastic Textiles (Non Woven, Geo textiles,) Fibers & Filaments etc.
Markets Served :
India, East Africa (Kenya, Tanzania, Uganda), Turkey, Kuwait, Romania, Vietnam, Indonesia etc.
Customer centric professional seeking a challenging suitable role in Sales & Marketing / Business Development / Key Account Management / Sales Leadership role.