• Gender: Male
• Age: 51
• Designation: Senior Manager
• Highest Education Level: Post Graduate Diploma
• Notice Period: 15  Days
• Work Experience: 28.8 Year(s)

Education

Post Graduation in Plastics Engg From Central Institute of plastics Engg & Tech. Lucknow, in May 1998 With Grade ‘B’ (60-80%)

Bachelor’s Degree in Mechanical Engineering From V.M.K.G Engineering, Chennai affiliated to University of Madras, in May 1996 With 66.5%

H. S. C. From Little Flower Hr. Sec. School,
Salem in Apr 1990 WIth I / 88.50% (PCM 92%, Comp. Sc. 96%)

S. S. L. C From St. Joseph Hr. Sec. School,
Ooty STATE in Apr 1988 With I / 66.50%

B.E [Mech]

Skill Sets

SAP EXPERIENCE
Worked as a Team Member in Implementation of SAP R/3 SD & PP Modules
Self-Contributions: Played a active role in two complete life cycle of implementation
Exposure as an End user in SD & PP module in day to day sales functions


Personal Summary
Self-disciplined and highly-motivated Post graduate Polymer Engineer with 18 + years of experience having exposure working with 4 leading Petrochemical companies in India with strong acumen of techno commercial sales in Polyolefin [PE+PP], Styrene’s, PET, PVC &  associated Chemicals.

Work Experience

Senior Manager BD, Sales & Marketing
Since Nov 2012
Company Profile: Leading manufacturer of petrochemicals, Polyethylene, Polypropylene & Chemicals
Job Profile:
Marketing / BD Function: 
2nd senior most in the marketing team. Involved in entire marketing setup & strategies from scratch.
Sales & Marketing – formulating Marketing Strategy for Business Development, Product Management & Key Account Management.
Taking functional initiatives in making Business Process Manual for Domestic &  Export Sales
Actively involved in grade finalization based on extensive study of domestic & export market, leveraging technology / product mix capabilities, technological trends for quicker market penetration / sustainable growth.
Successfully carried out study of co-producers products, prominent imported grades to derive product mix for OPaL marketing strategy  
Segmentation of overall market in terms of Product scope, Market scope and formulating strategies for maximizing OPaL’s sales
Domestic & Exports: Involved in making strategy for Product Positioning based on Analysis, Value proposition considering various business segments, geographies & demographics. 
Involved in process of bringing onboard Channel Partnership for Domestic & International Markets
To contribute towards SBU bottom line by identifying potential by realizing the opportunities via sound technical and commercial proposals
Mapping competition in terms of product attributes, pricing & market share
Analyzing business environment, and indices to help identify areas of improvement and propose solutions to the Management using Business / Market intelligence
Market Survey and Market Intelligence – competitor activity analysis
Business Analysis / Business Intelligence
Involved in developing SOP’s for channel management, credit exposure, pricing mechanism
Understanding the trends of Petrochemical market and monitoring the business environment - commercial/legal, economic and competition. 
Representing company at various regional exhibitions, meetings, conferences and seminars
Tracking of import arrivals & familiar with import / export procedures. 

Highlights
Establishing business process for Sales & Marketing, Distribution strategy for a new (startup) company. 
Have secured business for Butadiene, Carbon Black Feed Stock, Pye Gas through EOI
Active participant in Trade fairs, Exhibitions, Seminars, Conferences for Business / Customer networking. – Visited K Fair Germany, APIC, Plastivision, Plastindia, IPlex, Elite, ICC…
Undergone a comprehensive training organized by Technology Licensor M/s INEOS at their Product Technology Centre at Brussels, Belgium during 2015.
Developed relationship / Networking with key decision makers, reliable distributors & dealers for deeper market penetration & improved market share.
Recognition from management for preparing Petrochemical News Bulletin covering important events, price trends / analysis reports pertaining to  Crude Oil, Naptha, Monomers, Polymers – Data compiled from Platts, IHS, Polymer update, Industry opinion leaders…
Team Leader in implementation of SAP – SD, CRM, QM Module

Senior Manager – Marketing & Customer Services
March 2002 To Nov 2012
Company Profile: One of the biggest integrated petrochemical complexes - Mfrs of Polyethylene, Polypropylene & Specialty Chemicals
Job Profile:
Sales & Marketing – involving Direct/Agent sales, formulating Marketing Strategy for Business Development, Product Management & Key Account Management.
Catalyzing value strategies, value creation through launch of new products, taking functional initiatives in developing & stabilizing regional markets
Expanding / Establishing of dealer network, infrastructure & channel management for domestic & exports
Segmentation of overall market in terms of Product scope, Market scope and assist in formulating strategies for maximizing HPL’s sales
Customer base development by leveraging the strengths of distribution network. Agent / Dealer Management
Market Survey and Market Intelligence – competitor activity analysis – ensure better information flow for effective decision making.
Price Mechanism for Various Regions. Coordination with product group for pricing/product positioning
Budget preparations, forecasting & Production Planning. Review budget vs actual consumption 
Analyzing business environment and indices to help identify areas of improvement and propose solutions
Monitoring of daily sales / collections Ensuring effective stock & credit control of Agents/Distributors, Maintenance of Agents operating within agreed upon parameters, monitoring daily sales & collection with effective channel mgt.
Generate various reports required for the regional MIS using the ERP package SAP R/3 and prepare presentations for the Monthly marketing meets and the Annual Business meet 
Effective product positioning for achieving volumes & improving contribution 
Maintain effective customer relationship & ensuring achievement of targeted customer visits 
Monitor Market behavior / trends, Competitors grade promotional activity, Sales Projections  
Represents company at various regional exhibitions, meetings, conferences and seminars
Co-ordinate and liaison with Statutory Bodies, OEMs, Consultants in the related field to increase sales potential and business developments
Involved in providing functional inputs of SAP S&D in the business process – managing customer master, order creation, pricing. Training for CSA / DCA’s
Tracking of import arrivals & familiarity with import and export procedures

Exports: 
Handled Polymer Exports for Polyethylene & Polypropylene during 2004 - 2010. 
Played a catalytic role in developing and establishing company brand in international market and conducted the function to supplement the domestic sales initiative. Provided positive net contribution in the overall financial performance – Excelled  in achieving business targets
Market Spread - China, Pakistan, Sri lanka, Nepal, Bangladesh, Indonesia, Thailand, Myanmar, Philippines, Turkey, Kenya, Ghana, Vietnam
Achievements includes expanding markets globally, devising successful country entry strategies, developing benchmark price models in various overseas markets, enhance contribution by realizing market opportunities and proper distribution management  
Actively involved in Production & Sales Planning, Business Strategy, Business Analysis, Pricing, Product Mix Optimization, Business development, Expansions & new Projects & Market Development, Formulating Annual Operating Plan & Monitoring progress. Worked in a highly competitive environment

Business Analyst Function
Analyzing business environment and indices to help identify areas of improvement and propose solutions to the Management
Prepare Annual Budget, Forecasting & Production Planning. Review Budget vs Actual Consumption
Generate various reports aligned with business performance, Business Processes of the operation group.
Suggest improved business models / Innovative ideas, processes and procedures based on the analysis for better realization. – Coordination for Key planning processes for smoother function
Analyze sales based on statistics and values and product mix contribution to profitability
Prioritize and select market and customer opportunities by a thorough understanding of the value chain and companies competitive position
Constantly monitor the running business in the Application Area, taking responsibility for pro-active action through the BU team to ensure strategic alignment and to maximize short & long term returns
Good Business Acumen. Recognize opportunities and capitalize on them
Present MIS Monthly Report, Business Plan preparation work & Quarterly / Annual Performance Report.
Study and identify Strategic, Competitive and Operational opportunities, dependencies, Risk Assessment & Management
Undertaken studies related to Performance Bench marking – SWOT Analysis
Act a subject-matter expert on Petrochemicals competitive landscape and key industry change drivers and share views on competitive opportunities/threats faced.
Responsibility in the compilation, analysis, interpretation and reporting of data. 
Timely investigation, Root Cause analysis, identify contributing factors, Risk and provide solution
Develop Systems where expectation are transformed into procedures & practices
Collect and analyze data and input from multiple external and internal sources and organize into actionable sales and marketing competitive information tools.
Sound Knowledge & hands of work experience in SAP – SD with cross functional modules 

Highlights / Achievements:
Successfully conducted seed marketing. 
Increased Sales Volume from Rs. 240 Mn US$ to 863 Mn US$ [Tripled] during initial entry of Market.  
Successfully launched new grades, established grades, created visibility of the entire product mix in domestic and export market.
Product Approvals from OEM’s and market opinion leaders.
Strong Customer Orientation with ability in developing and fostering long term effective relationship with Key accounts, End users and Distributors
Worked closely with Product groups, Sales Team, Supply Chain, Customer Services, Technical Services and Product Development teams to ensure customer satisfaction. Recognized as a good team player & excellent performer. 
Provided timely and accurate analyses of the competitive environment, general industry trends, strategies to improve revenues, and marketing effectiveness
Carried out various end use analysis for exploring New Markets, New Applications for developing new grades / market for existing grades for getting high Net backs
Successfully exported 24KT of HDPE Monofilament & HD Injection in overseas market during startup which also contributed High Net back vis-à-vis domestic market. – Build long term business relationship / confidence among overseas customers
Proficient in collecting and analyzing complex data, evaluating information and drawing logical conclusions – Performance review. 
Good presentation skills
Key role in SAP implementation at Regional Office. Extension to CSA’s. SAP Training for CSA’s Personnel
Good Appraisal from management

Business Development & Technical Services Function
Business Development function:
Led a team of 2 members for Business Development reporting to self from Southern India
Technical / Customer Services & Application / Business Development for the entire southern region
Market Study for exploration of new applications, new markets with existing and new grades 
Interacting with Application Research & Development Centre, Product Group for New Grade Development.
Interactions with OEM, Key Customers for Grade Approval / Establishment
Proactively initiate development of differentiated products or product improvements based upon defined customer and market needs, in close co-operation with sales, TS, Innovation Centers and R&D.
Distribution expansion and maximizing visibility and reach of the entire product range.
Sect oral - Customer mapping, Growth projections
Monitor market development, technical innovations, competitor activities as well as regulatory changes in the Polyolefin’s Industry
Feasibility study on new products in line with companies business strategy
Technical Services function
Led a team of 3 members for Technical Services for Western & Southern Region
Launching / Establishment of New grades in appropriate sector by conducting Trials / Evaluation
Interacting with R&D, Sales, QA, and Production for New grade development / improvement in the existing grades to suit customer’s specific requirement and to match competitor’s grades.
Resolving technical queries & complaints on polymer products covering all sectors
Customer Complaint Resolution – Conduct trials for resolution / genuineness of complaint - Co-ordinating with plant, QA, Sales for status, resolution of complaints with action plan within timeframe.
Track & Intimate competitors, import new grade arrivals, highlight grade performance and forward samples for evaluation / bench marking
Visiting customers to educate them to use existing grades / new grades for grade acceptance / establishment – Conducting trials & evaluation
Assisting customers in selection of suitable grades for their specific application
Assisting customers in preparing Project Report for their new ventures, selection of Machinery, erection / commissioning of the unit
Participation in various Associations, Exhibitions, Seminars and workshops highlighting our Product and Publicity Campaign

ACHIEVEMENTS:
Successfully launched new grades, established grades by conducting analysis / surveys / trials with interfacing effectively with various departments like marketing, production, R&D and TDS team. 
Complaint resolving skill set, Sound Knowledge in Polymer Processing & Testing
Successfully implemented Customer Complaint Tracking system for effective customer complaint handling involving Sales, Production, R&D, QA/QC, Logistics
Product Approvals from OEM’s and market opinion leaders.
Carried out various end use analysis for exploring New Markets, New Applications for developing new grades / market for existing grades.
Provided suggestions for Quality improvement, Product mix for better realization 
Assisting customers in their project, Value addition inputs during Mold Design, Product Design, Raw material source, cost reduction, Testing Facility, Approval from their end customer
Strong Customer Orientation with ability in developing and fostering long term effective relationship with Key accounts, end users and distributors
Submitted reports on few products like SBR, PBR  for techno-economic feasibility, industrial sectors Pipe, Flexible Pkg, Raffia, Blow Molding, Injection Molding
Submitted report on placement of Carbon Black in value addition sectors such as Coloring Agent for Ink and Paints, Resin and Film Coloring Agents, Electric Conductive Agent, Electronic Equipment Related Material with its inherent carbon properties such as tinting strength, thermally stable & crystalline structure
Conducted competitive cost analyses for downstream projects Submitted reports on end use analysis such as Auto Indy, Bulk Pharma, Pails, HD Monofilament, Carbon Black value addition, LLDPE Multilayer segmentation, LL Roto… during my tenure in coordination with other regional colleagues.
Good Appraisal from management

Senior Engineer – Sales & Technical Services
Jan 2001 To Mar 2002
Company Name: Sanmar Group –Chemplast Sanmar Ltd.
Company Profile: PVC Divn with M/s Chemplast Sanmar Limited-one of the largest conglomerates in South India. Sanmar Group has Sales turnover above 3000 crs – Mfrs of PVC resin, Chloro chemicals, Engineering, Shipping, Cements, Finance, Insurance, housing, footwear etc Chemplast-PVC divn is key mfr of PVC paste and only mfr of battery separator resin in India. Worked at Worked in Corporate office and reported to the business head.
Job Profile:
Responsible for business development for PVC Suspension & Paste application on all India basis
Handling Sales for Key Account in PVC Paste & Battery Sector on all India basis
Pricing, Product Positioning: Involved in monitoring the movement of polymer price in international, domestic and trade market, working on import parity- Recommending our pricing strategy, placement of material for maximizing Net Realization
Technical Support & Services for all over India 
Assisting Customers in end use application and process requirements in sectors like leather cloth, battery separators, PVC Pipes [Rigid & Flexible], PVC-Copolymer inks, Toys, Conveyor belts, Solvent cements..
Formulation development for new applications, Product feedback, Establishment of grades
Production planning & Stock movement control.
MIS Reports

HIGHLIGHTS:
Suggestion to plant for change in Particle size distribution in PVC Paste - helped in establishing grade as monopoly in Leather cloth market
Recognized by mgt for obtaining approval from Johnson Controls, Exide for export of PVC Battery separators grade to their overseas plants
During service gained experience in manufacturing process [PVC Suspension, Emulsion & Micro suspension process]
Exposure in Additives, Formulation development for different PVC Paste / Suspension grade applications. 


Senior Engineer Product Development & Customer Services
July 1998 To Jan 2001
Company Name: LG Group – LG Polymers India
Company Profile: Manufacturers of Polystyrene (General Purpose, High Impact & Expandable Polystyrene), PS coloration and compounding ABS Supplying to all leading Plastic processors in India and Exporting Abroad. Worked at the mfg site.
Job Profile:
Similar to that of Haldia Petrochemicals BD & Technical Services Profile
During service gained experience in Manufacturing process, & Quality inspection of Incoming and end products. (Mechanical, Electrical, rheological, Optical, properties & testing of reactor samples). 

HIGHLIGHTS:
Worked closely with exports team / customers to meet Quality / Packing reqts of Polystyrene Exports
Worked in Cost reduction measures by import / indigenous substitution of various additives and introduction of new chemicals, optimizing plant operating conditions
Study on optimizing recipe to keep product quality within narrow specification
Key member in obtaining ISO Certification 
Key member in SAP implementation at LGPI
Appraisal from Mgt for innovative suggestions for increased productivity, System for Quality Checks, Implementing system in Logistics, which minimized complaints & improved Customer satisfaction
Continued in Pg…7

Engineer – Product Development Cell
May 1996 To June 1997
Company Name: Lohia Group – Injectoplast Pvt Ltd
Company Profile: The Company is involved in Sheet metal works, Processing with all types of Engineering & Commodity Plastic Materials and Supplying to reputed Companies in OEM Automotive, Engineering & Telecom Industries 
Job Profile:
Worked, as TOOL INCHARGE for Ford, Delphi, TVS tools and was responsible till the Final approval of Product from the Customer to satisfy the customer needs as per ISO and QS-9000.
During my Service have gained hands on experience in Plastic processing, Optimizing Process Parameters, Mould designing, Vendor Development, Quality inspection & Testing methods 
Gained knowledge on working with AUTOCAD (R-12, R-13&14) and have Developed Component drawings, Designed Fixtures & Inserts for Plastic Components.
Worked for Production Planning & Scheduling for the shop floor which reduced downtime & increased productivity
Had exposure in QS-9000 activities such as Production Part Approval Process (PPAP) PSW, Inspection Reports, Design Records, SPC (Statistical Process Control Charts), Raw Material Inspection Reports, Failure mode & effective analysis (FMEA), Process flow diagrams, Control Plans, SREA’s, Mould check lists and other Documentation’s for ISO & QS requirements.

PERSONAL SKILL SETS
Enthusiastic, Optimistic  & Dynamic
Self Motivated, Focused & Work dedicated 
Learning
Result oriented, Demonstrated ability to work efficiently
Ability to identify, diagnose, and correct process problems
Ability to function in a self-managed environment as a member of a multi-functional work team
Adaptable to dynamic and changing environment.

PROFFESSIONAL SKILL SETS
Good Communication & Presentation Skills
Functional Exp in Sales & Services. - Ability to relate business/process goals and align the same with internal objectives of the organization for profitability.
Functional Expertise in Process Industry  - Good knowledge of Polymer production process, Polymerization techniques [Mass, Batch, Suspension, Emulsion], In-depth knowledge of down stream industries
Initiative to identify and act on high priority needs
Planning and organizing skills to meet multiple deadlines based on business needs.
Problem Solving & Decision making 
Customer Relationship Management


CORE COMPETENCIES & SKILL AREAS
Sales & Marketing [Domestic & Exports]
Business Development / Analysis
Budgeting / Sales Forecasting Production Planning & Support 
Market Intelligence
Formulating Strategies
Application Knowledge
Product / Channel Management
Problem Solving & Negotiating Skills
Analytical & Quantitative Skills
Credit Assessment / Financial Management
Key Account Management
Interpersonal, Customer Relationship Management
Polymer Processing & Testing Methods
Technical / Customer Services
Product End use analysis
Import Tracking & Import, Export Procedures 
Seed Marketing
SAP SD, CRM Functional Domain knowledge & Power User

Future Goals

Aspiring To Associate With An Organization, Which Offers A Congenial Environment Where I Can Utilize My Talent; Enhance My Skills To Meet Company Goals And Objective With Full Integrity And Zest