Ref. No. : CA - 19337 - (Marketing Sales Service - Plastic Raw Materials – with 32.5 years in Plastic Industry)

Education

Masters in Business Administration From University of Mumbai

Postgraduate Program in Plastics Processing Technology

Bachelor’s degree in Applied Science.

Skill Sets

Business Development

Work Experience

General Manager - Business Development
Since Apr 2015
Company Profile: Manufacturer of PVC Compounds and PVC Pipes Fittings
Job Profile:
Domestic & International Business Development for the JV product portfolio

Country Manager - Engineering Materials 
May 2012 to Mar 2015
Company Profile: Specialty compounds and additive manufacturer
Job profile:
BDM, Sales and Tech support for EM (Conductive plastics, Lubricated solutions, Healthcare solutions, Structural solutions, NHFR solutions & Hi specific gravity solutions)
Market Approach:
Carving a niche for specialty solutions
Customized solution provider
Innovative solution provider
Project translations from Europe
Awards & Recognitions
Best specialty project thru’out EU & India in 2013 – Annual Sales conference
Global Award for Marketing Excellence of the Q3’year 2013 

Manager – Sales & Marketing Western India
Oct 2010 – May 2012
Company Name: BASF India Limited
Company Profile: Catering to Completely different business segments like Polymerization, Filament yarn, Monofilament Extrusion, Film Extrusion, Fiber Optical Cables (Micro Profile Extrusion), Automotive, Electrical & Electronics and General Injection moulding
This includes
Ultramid (Polyamide –6 & Polyamide-66)
Ultradur (PBT)
Ultraform (Polyacetal)
Ultrason (Polysulfones
Selling covers broadly to,
Global Key Accounts
Regional Key Accounts (Asia Pacific)
Key Accounts (Country) 
Domestic customers (Medium sized, Corporate & MNC’s)
Institutional Sales
OEM’s ( Automotive & E/E)
Tier 1 ‘s
Molders
Market Approach:
Top Down
Bottom up
Japanese Transplant Team
Korean Transplant Team
Project transfer
Based on the strategy (penetrate, position, opportunity etc)    
Job Profile:
Ultradur  - Country Sales
Western Region (India) – Sales & Marketing
Total portfolio Technical Services – All India
Technical services to Asia Pacific on PBT extrusion
Site transfer co – ordination Malaysia to Thane
ISO 9001- 2008 & TS16949 representation from Sales & Marketing
Achievements
Achieving highest price in Asia Pacific for the Ultradur specialty grade
Getting qualified as Internal Auditor for TS & ISO
Getting started focused new segments in Non – automotive industries

Manager – Technical Services
Apr 2010 – Oct 2010
Job Profile:
Site Transfer co ordination (Thane plant)
Ultradur - Fiber Optical Cable - Country sales
All India Technical Services
ISO & TS representation from Sales & Marketing
Achievements
100% site transfers from Malaysia to Thane achieved
ISO certification achieved

Manager Sales – Northern India
Feb 2007 – Apr 2010
Job Profile:
Northern Region Sales & Market development
All 4 SBU’s only Engineering Plastics (Specialty) sales
Ultradur (PBT) Country sales
All India Technical Services
Achievements:
Ultradur Country sales growth from 64 Mt’s in year 2003 to 1500 Mt’s in 2007
Northern region sales from < 9% of country sales to 35%
Awarded the Best Sales Man of the year 2007
Ultradur Success Story referred as Case Study to BASF – Asia Pacific Academy
First Indian to provide technical services to Asia Pacific region in the history of BASF
Special recognition award for Technical services to Asia Pacific region – 2008
Innovation Market Place award for best innovation of year 2008

Assistant Manager Sales – Northern India
Jun 2002 – Feb 2007
Job Profile:
Northern Region Sales & Market development
All 9 SBU’s commodities (spot selling) & specialty sales
Ultradur (PBT) Country sales
All India Technical Services
Achievements
Entry in Honda cars as a Engineering Plastics supplier
Entry in Suzuki (Maruti) for various applications through their Tier 1 suppliers
New segment Fiber Optical Cables opened up for BASF
Product positioning of specialty grade in the Fiber Optical Cables segment with + 50 % market share

Regional Manager – Western India
Aug 1996 to Jun 2002
Company Name: Ester Industries Limited
Company Profile:
Product Portfolio:
PBT
Polyamide 6
PC
Job Profile:
Market Approach:
Bottom up
Penetration thru’ price
Create a niche segment for tailor made products & solutions
Opportunity selling
Institutional Sales
Market Segmentation:
Electrical & Electronics
Universal
Regional Sales direct & thru’ distribution network
Market development
Technical services  
Achievement:                     
PBT western region sales growth from 6 Mt’s in year 1996 to 750 Mt’s in 2002
Achieving 95% Market share in 2001 in Fiber optical Cable segment from < 5% in 1996
Sales T/O of INR 400,000(1996) grown to INR 150,000,000(2002)
Forced the withdrawal of E.I.Dupont from PBT in India in year 1997.
Provided the breakthrough in Institutional selling to DoT (BSNL & VSNL)

Asst. Manager – Marketing
Mar 1994 to Aug 1996
Company Name: Tipco Industries Limited
Product Portfolio:
Polypropylene Compounds
Polyethylene compounds
Master batches
Job Profile:
Application development
Market development
Technical services
Market Approach:
Conceptual selling (Metal to plastics & Plastics to plastics)
Selling the performance
Attack bigger volumes
Survive thru’ technical support
Market Segmentation:
Automotive
Furniture
Electronic appliances

Plastics Engineer
Jan 1992 to Apr 1994
Company Name:Colo Writing Instruments Pvt.Ltd
Production of:
Polypropylene
Polyethylene
Polystyrene
Cellulose Acetate Butyrate
Job Profile:
Production
Quality Assurance
Production planning
Sourcing of Raw Materials
Product costing

Future Goals

Growth

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