Masters in Business Administration From University of Mumbai
Postgraduate Program in Plastics Processing Technology
Bachelor’s degree in Applied Science.
Business Development
General Manager - Business Development
Since Apr 2015
Company Profile: Manufacturer of PVC Compounds and PVC Pipes Fittings
Job Profile:
Domestic & International Business Development for the JV product portfolio
Country Manager - Engineering Materials
May 2012 to Mar 2015
Company Profile: Specialty compounds and additive manufacturer
Job profile:
BDM, Sales and Tech support for EM (Conductive plastics, Lubricated solutions, Healthcare solutions, Structural solutions, NHFR solutions & Hi specific gravity solutions)
Market Approach:
Carving a niche for specialty solutions
Customized solution provider
Innovative solution provider
Project translations from Europe
Awards & Recognitions
Best specialty project thru’out EU & India in 2013 – Annual Sales conference
Global Award for Marketing Excellence of the Q3’year 2013
Manager – Sales & Marketing Western India
Oct 2010 – May 2012
Company Name: BASF India Limited
Company Profile: Catering to Completely different business segments like Polymerization, Filament yarn, Monofilament Extrusion, Film Extrusion, Fiber Optical Cables (Micro Profile Extrusion), Automotive, Electrical & Electronics and General Injection moulding
This includes
Ultramid (Polyamide –6 & Polyamide-66)
Ultradur (PBT)
Ultraform (Polyacetal)
Ultrason (Polysulfones
Selling covers broadly to,
Global Key Accounts
Regional Key Accounts (Asia Pacific)
Key Accounts (Country)
Domestic customers (Medium sized, Corporate & MNC’s)
Institutional Sales
OEM’s ( Automotive & E/E)
Tier 1 ‘s
Molders
Market Approach:
Top Down
Bottom up
Japanese Transplant Team
Korean Transplant Team
Project transfer
Based on the strategy (penetrate, position, opportunity etc)
Job Profile:
Ultradur - Country Sales
Western Region (India) – Sales & Marketing
Total portfolio Technical Services – All India
Technical services to Asia Pacific on PBT extrusion
Site transfer co – ordination Malaysia to Thane
ISO 9001- 2008 & TS16949 representation from Sales & Marketing
Achievements
Achieving highest price in Asia Pacific for the Ultradur specialty grade
Getting qualified as Internal Auditor for TS & ISO
Getting started focused new segments in Non – automotive industries
Manager – Technical Services
Apr 2010 – Oct 2010
Job Profile:
Site Transfer co ordination (Thane plant)
Ultradur - Fiber Optical Cable - Country sales
All India Technical Services
ISO & TS representation from Sales & Marketing
Achievements
100% site transfers from Malaysia to Thane achieved
ISO certification achieved
Manager Sales – Northern India
Feb 2007 – Apr 2010
Job Profile:
Northern Region Sales & Market development
All 4 SBU’s only Engineering Plastics (Specialty) sales
Ultradur (PBT) Country sales
All India Technical Services
Achievements:
Ultradur Country sales growth from 64 Mt’s in year 2003 to 1500 Mt’s in 2007
Northern region sales from < 9% of country sales to 35%
Awarded the Best Sales Man of the year 2007
Ultradur Success Story referred as Case Study to BASF – Asia Pacific Academy
First Indian to provide technical services to Asia Pacific region in the history of BASF
Special recognition award for Technical services to Asia Pacific region – 2008
Innovation Market Place award for best innovation of year 2008
Assistant Manager Sales – Northern India
Jun 2002 – Feb 2007
Job Profile:
Northern Region Sales & Market development
All 9 SBU’s commodities (spot selling) & specialty sales
Ultradur (PBT) Country sales
All India Technical Services
Achievements
Entry in Honda cars as a Engineering Plastics supplier
Entry in Suzuki (Maruti) for various applications through their Tier 1 suppliers
New segment Fiber Optical Cables opened up for BASF
Product positioning of specialty grade in the Fiber Optical Cables segment with + 50 % market share
Regional Manager – Western India
Aug 1996 to Jun 2002
Company Name: Ester Industries Limited
Company Profile:
Product Portfolio:
PBT
Polyamide 6
PC
Job Profile:
Market Approach:
Bottom up
Penetration thru’ price
Create a niche segment for tailor made products & solutions
Opportunity selling
Institutional Sales
Market Segmentation:
Electrical & Electronics
Universal
Regional Sales direct & thru’ distribution network
Market development
Technical services
Achievement:
PBT western region sales growth from 6 Mt’s in year 1996 to 750 Mt’s in 2002
Achieving 95% Market share in 2001 in Fiber optical Cable segment from < 5% in 1996
Sales T/O of INR 400,000(1996) grown to INR 150,000,000(2002)
Forced the withdrawal of E.I.Dupont from PBT in India in year 1997.
Provided the breakthrough in Institutional selling to DoT (BSNL & VSNL)
Asst. Manager – Marketing
Mar 1994 to Aug 1996
Company Name: Tipco Industries Limited
Product Portfolio:
Polypropylene Compounds
Polyethylene compounds
Master batches
Job Profile:
Application development
Market development
Technical services
Market Approach:
Conceptual selling (Metal to plastics & Plastics to plastics)
Selling the performance
Attack bigger volumes
Survive thru’ technical support
Market Segmentation:
Automotive
Furniture
Electronic appliances
Plastics Engineer
Jan 1992 to Apr 1994
Company Name:Colo Writing Instruments Pvt.Ltd
Production of:
Polypropylene
Polyethylene
Polystyrene
Cellulose Acetate Butyrate
Job Profile:
Production
Quality Assurance
Production planning
Sourcing of Raw Materials
Product costing
Growth
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