plastemartjobs.com Email: jobs@plastemart.com, hr@plastemart.com Download Date: 2/5/2025 8:26:05 PM ________________________________________________________________________________________ RefNo: CA - 31045 Gender: Male Age: 47 Designation: Marketing Manager Highest Education Level: Masters - Degree Preferred Location: Karnataka Notice Period: 30 Days Education Details: M.A. (Political Science) from Barkatullah University, Bhopal in 2004 Skill Sets: Business & Operational Excellence Vision & Leadership Work Experience: 22.3 Work Experience Details: Marketing Manager From May?20 to Present Company profile- leading marketing consulting firms in India help clients build their powerful brand and drive business growth Job profile- Participate in product development, industry research and evaluation, competition analysis, Competition analysis and plan strategies to overcome or survive market risks and threats. Conceptualize Disaster Management Plan Determining the most suitable business models for start-up businesses. Compile forecasting reports and comparative results. Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly. Consult on marketing campaigns and assist in marketing collateral development, seminars, collateral, mailers, newsletters, brochures and varied core and promotional security. Oversee implementation of design, content, and deployment of all marketing materials. Organize promotional events, PR opportunities, press releases and plan promotional events and news features. Developing suitable digital marketing strategies based on clients' business models. Analise client behavior data. Collaborate with SEO, social media, and content teams to create campaign strategy. Evaluating brands' target customers to identify the social media channels that would fit for customer engagement. Assessing clients' digital marketing strategies and suggesting improvements accordingly, and in launching new websites and app Regional Manager Marketing From Aug?12 to Mar?18 Asst. General Manager (Marketing) From Apr?18 to May?20 Company profile- manufacturer of Industrial Packaging Products, Infrastructure Products, Automotive Components, Lifestyle Products, IBC, Mox Films, Composite Cylinder, Job profile- implemented plans/objectives in sync with vision and mission Partnered with core business operations to increase company?s footprint, expand market share, and generate sustainable revenue gains. Ensured performance parameters are under control ? budget, P&L figures, acquisition cost, and team KPIs Created annual business plan & strategies, managing operations from the scratch; defining processes and creating appropriate systems for delegated functioning across & recommending modern practices to save execution time and realize operational efficiencies Evolved strategic vision, driving change, infusing new ideas and taking product/process performance and productivity to the next level. Created a systematic approach to increase reach through potential mapping and sales planning. Performed yearly sales & marketing forecasting and competitive analysis for determining accurate performance levels and needs for growing the current and additional vertical markets and product categories Contributed in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction Jan?09 to Jul?12: Surendra Composites Pvt. Ltd., Bhopal as Management Consultant Highlights: Led Marketing operations, Mergers & Acquisitions, Tie-ups and New Ventures Conceptualized & implemented business marketing strategies for overall growth of the group, to build competitive advantage and strengthen its core values & vision. Streamlined operations through standardized process (SAP) Accelerated cost effectiveness by multi-tasking, optimum resource utilization to enhance profitability of the organization by adopting better technology & research methodologies. Strengthened OEM and vendor relations through various innovative methods Acquired & ventured new business prepositions with companies across India & overseas; increased the reach & market penetration of the organization Spearheaded the entire gamut of operations pertaining to media planning, online marketing, marketing collaterals and other promotional activities Dec?07 to Dec?08: ICICI Lombard General Insurance Co. Ltd, Nagpur/Bhopal/Indore as Sales Manager Highlights: Established & expanded business in the assigned territory through Reliance Fresh Stores, where Reliance was a broker for the products offered by ICICI Lombard GIC Ltd. such as Motor, Health, Travel & so on Managed loan assurance products viz Home, Consumer, Personal loans through Direct Team and Channel Partners Conceptualized & implemented BTL Marketing Activities entailing roadshows, vehicle announcements, posters on auto, banners, pamplets, hoarding & local media for maximizing reach and awareness Sep?05 to Dec?07: DISH TV India Ltd., as Senior Executive (Sales & Marketing) Deputations: Sep?05 to Feb?07: Gwalior (M.P.) Feb ?07 to Dec?07: Hubli (Karnataka) Highlight: Supported Marketing Team for planning & executing ATL Activities; conceptualized & implemented BTL Marketing Activities entailing roadshows, mela?s, vehicle announcements, poster, banner, hoarding & local media for maximizing reach & awareness Spearheaded strong Distribution network in-line with organizational sales strategy; managed bulk sales from Corporate, Govt. & Private sector effectively Established Service Network (After Sales Service) in regions and played instrumental role in establishing call center operations. Sep?04 to Sep?05: Asian Paints (India) Ltd, Raipur as Territory Sales In-Charge Highlight: Managed Sales & Marketing for Raipur (Chhattisgarh) region through existing products and new technology of manual/automatic tinting machines (color worlds) Attained network addition, revival & expansion of 40% and an annual sales growth of 23% Apr?03 to Sep'04: Bharti Infotel Ltd (Touchtel), Bhopal as Field Sales Executive (Key Accounts) Highlights: Key Account Management, one point contact of assigned key accounts for maximizing revenue through voice & data. Enhancing ARPU through various initiatives. Launched broadband services and enrolled clients on board. Oct?99 to Apr?01: Purple Communications Pvt. Ltd., Bhopal as Sales Executive PROFILE SUMMARY Enterprising Leader, effective in high-profile executive roles, with extensive experience of over 19 years; overcoming complex business challenges and making high-stake decisions for leading companies across multiple industries such as Publishing, Telecom, Paints, Consumer Durables, Media, DTH, General Insurance, Heavy Engineering & Packaging; addressing Channel, Retail, Industrial, Institutional & Corporate Sectors Proven excellence in breaking new avenues, developing business from scratch & driving revenue growth and proactively conducting opportunity analysis by tracking market trends & competitor moves to achieve market-share metrics Visionary Professional with skills that reflects year-on-year success in achieving business growth objectives and optimizing the entire value chain of business for achieving the targeted top & bottom-line profitability, turning-around the business and directing it towards growth by managing various geographies Combined multi-disciplinary experience across Branding & Marketing, Strategy, Industry Analysis, Growth Ownership, Retail Operations, Digital Marketing, Email Marketing, Content Marketing, SEO, SEM, Social Media Marketing, Display Marketing, Mobile Marketing with hands-on approach to nurture an organization with limited resources Restructured operations & introduced important measures to bring in profitability, strategic partner alliances for business processes for multiple start-ups; resulted in new alliances to grow the business, new customer acquisitions & substantial improvement in customer experience Excellence in devising brand segmenting targeting & positioning strategy; skilled in augmenting brand visibility through innovative marketing plan, communication strategy & campaigns and driving brand-positioning Expertise in creating new partners and harvesting untapped business opportunities; effectively identifying and networking with channel partners, resulting in deeper market penetration & improved market share Unique blend of visionary leadership with expertise to lead strategic planning and operations, business model re-structuring, cost control and effective management of cultural & organizational diversity Key strategist & implementer with proficiency in assessing the learning & development needs of the team and effectively aligning programs / interventions with business objectives to increase sales & marketing effectiveness ________________________________________________________________________________________