plastemartjobs.com Email: jobs@plastemart.com, hr@plastemart.com Download Date: 4/30/2025 12:24:13 PM ________________________________________________________________________________________ RefNo: CA - 37558 Gender: Male Age: 52 Designation: Marketing Manager Highest Education Level: Masters - Degree Preferred Location: Mumbai Notice Period: 30 Days Education Details: Master in Marketing Management K J Somaiya Institute of Management Studies & Research, University of Mumbai Year 2001 Diploma in Computer Management From University of Mumbai Year 1996 B.Sc (Physics) From University of Kerala Year 1994 Skill Sets: Overseeing of forecasting monthly/ annual sales and collection targets for the team & executing them within a given time frame. Providing a growth-driven environment to the team. Sustaining planned initiatives for performance management, appraisal & training of associates. Charting out new paths for ensuring long-term revenue growth. Maintaining relationships with Key Accounts to achieve repeat/ referral business. Tapping new markets and coordinating with channel partners to penetrate these segments to expand business & generate income. Driving sales strategies for attainment of periodical targets with a view to optimise revenue. Spearheading market intelligence activities for ascertaining market trends, influences and competition. Utilising market intelligence information for future decision-making and strategic business planning. Implementing sales promotional activities and steering market development initiatives. Building brand focus in conjunction with operational req Work Experience: 27.8 Work Experience Details: Sales & Marketing From : May 2019 to Company Profile : Manufacturer of Mono cartons & Corrugated Cartons Job Profile : Setting the sales Budget & collection target for the team (85 crores pa.) HUL (Single customer with multiple brands, each equivalent to a company ) Accountable for complete management of: Credit control of the team. Sales target of the team. Facilitating the achievement of the KRAs of the team. Handling the Brand mix (virgin board v/s Recycled board) to achieve revenue targets and ensure better realisation. Maintaining smooth order execution through effective co-ordination with various internal functions. Ensure timely redressal of customer complaints of the team Catering to diverse Brands of HUL, - Dove, Pears, Surf, Lipton, Taj Mahal tea, Ponds, Vaseline, Axe, Pepsodent, Red label tea, Moti, Pure it, V-guard. Achieved holographic foil stamping on V-guard wires and cable cartons. Implemented security feature of holographic film on Bosch spark plug carton. Distinctive Highlights Increased business in HUL by average 15-18 % year on year Penetrating into new product lines, (Surf , Red label Contributing to business of 7 Cr p.a.) Increased business in Dove 20% by faster order turn around ( even serviced orders in 3 days ) Improved turnaround time for new developments from conceptualisation to launch ( Surf liquid 4kg,). Additional business of 15 lacs per month Dy. Gen. Manager Sales From : Jun 2017 to 2019 Company Profile : Manufacturer of Mono cartons & Corrugated Cartons Job Profile : Setting the sales Budget & collection target for the team (150 crores pa.) Accountable for complete management of: Credit control of the team. Sales target of the team. Facilitating the achievement of the KRAs of the team. Handling the product mix to achieve revenue targets and ensure better realisation. Managing Mumbai Regional office Catering to diverse customer base like HUL, Pernod Ricard, Philips, Lotte, Piramal, Heinz, Godrej Agrovet, Ajanta pharma, Reliance Jio, Camlin, Anchor etc.. Distinctive Highlights Increased business in HUL by 15 % by scaling up into new product lines. Increased business in Pernod Ricard by 20% by offering faster order turn around ( even serviced orders in 4 days ) New businesses introduced like Reliance Jio ( contributing to 1 cr month revenue ) and General Mills ( contributing 50lacs per month ) Improved turnaround time for new developments from conceptualisation to launch ( Surf Powder 6kg, 4kg ). Additional business of 25 lacs per month Senior Manager Sales From : Sept 2013 May 2017 Company Profile : VeeVee Paper Products Ltd Job Profile : Setting the sales & collection target for the team (11 billion naira pa.) i.e.(242 crore INR or 35 mil USD ) Accountable for complete management of: Credit control of the team. Sales target of the team. Facilitating the achievement of the KRAs of the team. Handling the product mix to achieve revenue targets and ensure better realization. Maintaining smooth order execution through effective co-ordination with various internal functions. Ensure timely redress of customer complaints of the team Manage a team of diverse nationalities Catering to diverse industry segments like, Biscuits, beverages, tiles, consumer durables, milk products, pharma, food, pizza, Cosmetics, Liquor, Utensils, etc.. Distinctive Highlights Increased business by 103 % in the existing customer base by improvement in customer service level and targeting additional business by new development and focused penetration strategies ( from 450 millionnaira (9.9 cr) per month to 915 million naira (20.12 cr) Improved realisation by 5% by targeting higher margin product mix (better print quality with imported stereos) and price increases ( with better lead-times and services levels ). Improved turnaround time for new developments from conceptualisation to launch. Improved cash-flow by bringing down the avg. no. Of days from 30 days to 21 days. Introduced new vertical - for high end glossy cartons at higher margins for tomato paste, liquor segment(750 milion naira p.a 16.5 cr). Introduced new vertical - food grade cartons ( value added product ) Dominos pizza tray boxes at higher margins (310 milion naira p.a 6.9 cr) Business Manager From : Dec 11 To Aug 13 Company Profile : Albea Job Profile : Building & maintaining business of Plastic Tubes and Cosmetics Pkg, w.r.t New Development and Existing accounts ( 6 Crore p.a. ) To make Budgets and Sales target for the PT and Cosmetics Business team. Building & maintaining healthy relations with clients; ensuring maximum customer satisfaction. Identifying and networking with prospective clients, generating business from the existing accounts and achieving profitability and increased sales growth. Monitoring and keeping collections under control, & ensuring timely recovery of outstanding. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achievemarket share. Ensuring timely and accurate forecasting. Ensuring effective Complaint management pertaining to client grievance; checking with client about quality and minimising rejection rate thereby avoiding revenue loss. Distinctive Highlights Established business from start-up stage for two new line of business Cosmetics packaging and Plastic tubes for india New customers added with new and additional revenue of 6 crores p.a. (6%) to the existing Albea business. Established the systems to do trading of cosmetics and other allied products from across Albea stable worldwide. Added an extra-ordinary feather to the Indian cosmetic market by introducing the innovative and Premium, Two-in-One Mascara packaging (Colorbar ) Value of Sales Rs.45 lacs p.a. Lead and keep the team motivated through the Rough and Tumble of establishing a Start-up Business. Regional Manager Sales & Marketing Western Region From : Jan 08 Nov 11 Company Profile : DIC India Ltd Job Profile : Setting the sales & collection target for the western region (42 cr. p.a.) Accountable for complete management of: Credit control of the region. Inventory control of the region. Facilitating the achievement of the KRAs of the team. Handling the product mix to achieve revenue targets of the region. Maintaining smooth supply chain through the distribution network, franchise etc. Appointing new distributors, franchisee or other channel partners to expand the reach of the products in the region. Distinctive Highlights Successfully achieved higher margins in the region by increasing the sales in higher margin products (8.5% growth in mid and upper segments - 2.1 cr pa) and better credit control (reducing the no. of outstanding days from 105 days to 85 days). Played a key role in maximising the share of spend in large house accounts like Thomson Press, Repro India Ltd., Infomedia from 10 % to 40 %. (Contributed to sales by 5% i.e. 2 cr pa ) Significantly introduced new distributors in the region thereby increase the market share of DIC Marketing Manage From : Oct 00 - Dec 07 Company Profile :Essel Propack Limited Job Profile : Managing business to ensure 100% supplier status with key customers. Handling the process of price point realisation, collections, credit control and market research. Marketing and Monitoring of speciality packaging products: collapsible laminated tubes, co-extruded seamless tubes for high end products, etc. As Manager Marketing Managing 20% of company's annual sales (Rs. 300 Crores). As Dy. Manager Managing the sales activities of a business unit and monitoring 15% of company annual sales (Rs. 265 Crores). As Marketing Executive Exploiting market potential and executing 10% of company's annual sales (Rs. 245 Crores). Distinctive Highlights Instrumental in handling business worth Rs. 60 Crores p.a. Showed an overall increase in sales by 20% (from Rs. 24 Cr. p.a. in 2002 to Rs. 29 Cr. p.a. in 2003) with existing key customers. Gained considerable insight into business functioning for developing new business amounting to revenue of Rs. 40 Lakhs p.a. Effectively procured new and additional business (Balsara) from competition amounting to a revenue of Rs. 7 Crores p.a. i.e. 3% contribution to the turnover of Rs. 265 Crores from existing accounts. Opened another vertical by introducing Mehandi product line in Lamitubes. Maintained 100% supplier status with key customers. Conducted Customer Satisfaction Survey from objective formulation, questionnaire formulation, to implementation, analysis and report making. Key Accounts served FMCGs: HLL, Emami, Dabur, Balsara, Godrej, Anchor, Smithkline Beecham, J K Helen Curtis, Bhavi Tubes, J&J, Henkel, Saralee, etc. Pharma Companies: Solvay Pharma, Gladerma, ICPA, Syncom Formulations, etc. Essayed a key role in augmenting the share of spend in Key Account (Emami) from 45% to 65%amounting to additional business of 3 Crores p.a. Passed successfully and bagged Certificate of Achievement for successfully completing the training program of Internal Auditor for Quality Management System - 2002. Sales Assistant From : Mar 95 Sep 00 Company Profile : Mukand Limited Job Profile : Marketing special Steel Bars, Wire Rods and Bright Bars. Handling order booking, execution of order and sales accounting. Ensuring the sales and cash-in-flow targets are met on daily basis. Conducting tests for various foundry input materials: Refractories, Ferrous and Non-Ferrous Alloys, etc.; issuing Quality Certificates. Conducting research and development projects with respect to reducing testing time and new methods of testing. Distinctive Highlights As a Secretary, accomplished Juran Group Project for runout in bolster castings. Essayed a key role in enhancing the sales by 10% in Mumbai Region by sustaining old customers and developing new customers. Played a vital role in developing Marketing Requirement System for the purpose of forecasting. Competently handled diverse customer base Automobile Manufacturers, OEMs for Auto Industry, Textile Machine Manufacturers and various bright bar customers. Awards: Mukand Mastermind Scheme for providing suggestion to improve testing methodology of incoming raw materials - 1997. Best Slogan Award in Quality Slogan Contest. PROFESSIONAL SNAPSHOT Result-driven professional with 28 years in Profit Centre Management, Sales & Marketing, Business Development, Key Account Management, and Client Relationship Management. Designated as Asst. Gen. Manager Sales & Marketing (Mono cartons & Corrugated Cartons Business ) with Parksons Packaging Ltd, Mumbai. Managing a business of 85 crores p.a. Exposure to both Indian and International Markets. Proficient in building a business from the start-up stage and establishing it in the market. Proficient in ensuring top-line and profitability across product segments and business. A skilled planner, strategist and implementer with deftness in devising and implementing strategies aimed at ensuring successful running and management of operations. Proficient in managing business operations encompassing key account development, finalisation of strategic business partnerships, relationship management, administration, market analysis, development of new products as per specifications/ client requirements. Gained considerable experience in exploring the market, brand building and generating new business and targeting the potential customers. An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out of the box and contribute ideas towards achieving operational excellence. Skilled at communicating effectively across different geographies and culture ________________________________________________________________________________________