DBM-Mumbai University -1982
B.Tech.-Spl.in Plastics technology-HBTI, Kanpur University-1969
B.Sc.- Hansraj College, Delhi University-1966
Extensive experience as Business head/Sr.Exec.VP-PP/PE raw Material Business.
Stellar record of market share, profitability and business process improvements.
Setting marketing/distribution network.
Presently running own consultancy
Senior Executive Vice President – Polypropylene Business / Polymer Sector
From 2004 – 2008
With leading polymer manufacturer.
Job Profile :
Head of the Polypropylene business
Undertook leadership role towards enhancing PP consumption in India by various initiatives in sectors like bulk packaging, flexible packaging, automotive and appliances.
Successfully targeted new markets in Western Europe and Latin America for increased exports. .
Incessantly refined Business Processes.
Expanded the company’s marketing network all over India -regional offices from 5 to 11.
Development and Monitoring of large distribution network. Served as a Director on the board of RELPOL Plastics Products Private Limited (earlier NOCIL Pipes division) with special focus on the long term strategic direction of the company.
Senior Vice President-Polyethylene Business/Polymer Sector
(2002 – 2004)
Reliance Industries Limited Mumbai, Maharashtra
Head of the Polyethylene business with an estimated annual sales volume of 1000 kilotons valued at 4000 crores (USD 890 million).
Key member of the RIL - IPCL (Indian Petrochemicals Corporation Limited) integration task force.
Successfully integrated the IPCL PE business–turnover of approximately $490 million with the existing RIL PE business.
Optimized the product mix for different types of polyethylenes-HDPE, LLDPE and LDPE
Leveraged RIL’s combined strength with IPCL as a single window supplier for all PEs.
All India Marketing Head-Polyethylene Business/Polymer Sector
(1989 – 2002)
Reliance Industries Limited Mumbai, Maharashtra
Core member of the team responsible for establishing the Polymer sector of the company.
Establishment of Regional offices and large Distribution network. Laying down co’s sales policies and procedures Design and optimization of the product mix in close co-ordination with technology suppliers and customers
Aggressively achieved a market share of greater than 55%, establishing RIL as the primary player in the Indian PE market.-Market growth more than 12%. Extended market reach to cover more than 8,000 customers all over India.
Established and maintained price leadership across all PE products.
Focused on domestic sales for maximizing netback.
Instrumental in shifting product mix towards specialties and away from commodities.
Marketing / Indent Manager
(1984 - 1989)
Polyolefins Limited (NOCIL) Mumbai, Maharashtra
Indenting, developing and marketing range of plastic raw materials, special additives, waxes, Engineering plastics like polyacetals, PTFE and other specialties from Hoechst group of companies based in West Germany.
Sr. Technical Representative
(1972 - 1984)
Hoechst Dyes and Chemicals Limited
Application development and technical sales services of HDPE.
Pioneering development work in establishing various markets of HDPE in India.
Technical Sales Officer
(1971 - 1972)
Plastic Resins and Chemicals Limited (DCW Limited) Mumbai, Maharashtra
Technical sales of Poly Vinyl Chloride.
Plastics Technologist
(1969 - 1971)
Calico Chemicals and Plastics Limited Mumbai, Maharashtra
Technical service and development of Poly Vinyl Chloride raw material and finished products.
Top Management/Advisory role
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