Ref. No. : CA - 26420 - (Marketing Sales Service - Plastic Raw Materials – with 32.2 years in Plastic Industry)

Education

Masters in Marketing Management From Hetana's Ramprasad Khandelwal Institute of Management Studies & Research, Mumbai University in 1998 with 59%

PGD-Plastics Engineering From CIPET, Hyderabad in 1991 with 75%

Bachelor Of Science From KMV College of Arts Commerce & Science Bhilai, Ravishankar University, Raipur in 1990 with 54%

Skill Sets

Vast experience of dynamics of a business vertical - achieved growth of plastics and polymer vertical from INR 5 Cr to 60 Cr at previous company
Supplier development in Asia Pacific at regional level for Engineering Polymers and Additives
Setting up of nationwide distribution network
Exports responsibility for East Africa region
Exposure to diverse industry segments that include Packaging, Automotive, Personal Care and E&Es sector.
New Products and Market Creation by developing right recipe for various compounds and Masterbatches and their commercialization
Product demand analysis for Rubber Chemicals, Impact Modifiers, Thermoplastic Impact Modifiers(TPU), Silicones and Engineering polymers
Market identification and analysis for industries like Tyre, Compounding, Packaging, Automobile, Appliances, Foam and Shoe
Worked on grades of Specialty Masterbatches used as Biodegradable, Conductive compounds and other additives Masterbatches.
Technical Bulletins and Presentations at v

Work Experience

Business Head
Since Sep 2015
Company Profile: Manufacturer of specialty polymers.
Job Profile:
Focus on creating larger Product Portfolio, and Increase customer base.
Products added, High Performance PE Wax, CPVC Resin and Compounds, Calcium Carbonates, Specialty LLDPE,
and Engineering Polymer Compounds.
Additional revenue generation from the new Products range to the tune of USD $ 308,000 in FY 2016-17.
Presently working on assignment as consultant Role for Sudarsshan Pollyalloys, which is a compounding Unit operating past > 20 Years, and currently undergoing major expansion. Company deals in to Filled Polypropylene Compounding, and Masterbatches of PP, HIPS and ABS.
Part of this assignment, complete marketing revamping, Implementing ISO-TS Certification, Lean Audit management, and Approvals with OEM’s has been taken up.
Identification of new RM sources, and implementation of best industry practices.
Strategizing next 3 and 5 years’ business planning, to bring organic as well as Inorganic growth. These plans include Product proliferation, Geographical expansion, and specifically Tie Up with Globally Bigger Manufacturing brand to have collaboration.

Business Manager (Plastics & Polymer)
2007 to 2015
Company Profile :
Job Profile:
Sales Turnover Reached 3.5 times higher to USD 4.5 Million from USD 1.3 million
Several Market Surveys and Demand Analysis were carried out to explore new market
Under CRM module, worked with > 300 customers towards creating Long Term relations

Marketing Manager (Specialty Polymer Div.)
2005 to 2007
Company Name : Supreme Petrochem Ltd
Company Profile: Manufacturer of Polystyrene & High Impact Polystyrene.
Job Profile :
Product Redesigning and establishing PP and LLD Based product formulation,in addition to GPPS AND HIPS
Worked on Coperion (W&P) twin screw lines and developed formulations for Various whites, Fillers and colored Masterbatches and compounds. The compounds were HIPS, and GPPS, besides Polypropylene Compounds for Automotive & Appliances

Business Leader: 2004 to 2005
Asst. Manager – Application Development: 1994 to 1997
Company Name : Tipco Industries Ltd.
Company Profile : Manufacturer of Filled PP compounds
Job Profile :
Revamping of Masterbatch business at every level from Product and Process designing to Marketing
Reviving Constab Products on Twin Screw & High Loading Fillers on Kneaders
Product differentiation's done and created an effective USP to get success in one of the most competitive environment in Compounds

Asst. Manager – Application Development
1994 to 1997
Job Profile :
Worked with TATA Motors, Bajaj Auto, Kinetic Engineering, Ashok Layland, Maruti Suzuki etc. This was during the phase when most of these Automobile companies (Other than Suzuki), started exploring Metal to plastics replacements.
Also worked with Appliances Companies, Viz. Phillips, Symphony,
Worked in an upcoming era of Plastics furniture applications with Manufacturers, mainly Neelkamal, Supreme, National and Cello

Sr. Manager - Technical Sales & Service
1997 to 2004
Company Name : Plastiblends India Ltd
Company Profile : Leading Masterbatches manufacturing company.
Job Profile :
Brought down the overall Technical complaints to Less than 1% from 5%.
Through a special drive Increased Additive Sales by 40%. This was achieved through a set of Team Members who were technically qualifies, and also by implementing special strategy in the market place through dealers network.
Started exports business development. Developed specific products that were more popular in other countries.

Quality Control Executive
1992 to 1994
Company Name : Consolidated Plastics
Job Profile :
Initial Phase of Career, I worked on Injection and Blow Molding machines .
Quality Control

Few Important Articles Written
Hyundai’s Gigantic Market Share in Korean Auto Industry, A Simple but Solid Marketing Strategy - (Ref. Journal of Management Research - Chetna’s Institute of Management & Research March 2010)
Marketing Strategy for Masterbatch selling in next Millennium -(Ref. Popular Plastics Magazine Special Issue Feb2000)
Uses of polymer processing additive - (Ref. Kolsite Newsletter)

Few Important Presentations and Lectures given
Future thrust and role of Additives in new product development and a cost effective tool for conventional products
(Ref. 3 day Lecture on TQM awareness - (Ref. TQM awareness program for workers May 1998)
Role of Technical Services in Marketing - (Ref. All India Core Dealers meet (Feb.1998)
Presentation given at Kerala Plastics Manufacturers Association’s first AGM on 22nd Jan 1999)
Future thrust on developments of additive Masterbatches and new products in India -(Ref. Indore Customer meet Dec 1997)
Effective Technical Service (Ref. August 1997 All India TSO’s meet)

Career Highlights
Sales growth from USD 1.3 million to USD 4.5 million within a time frame of 5 years at about 28% CAGR and avg. 10% gross profit margin at previous company

Increase of supplier base from 3 suppliers to 12 suppliers at previous company

Revived Compound business at Tipco industries to USD 0.06 million within a time frame of Eight months

Achieved value of USD 0.15 million for exports at Plastiblends during 1st Year of export operation

Core Competencies
Industry Knowledge
Customer Relationship
Strategic Alliance
Resource Manegement
Problem Solving
New Market Developement
Entrepreneurial spirit

Future Goals

In the field of Plastics & Polymers, I aspire to work towards 'Developing a unique value proposition model’ that brings innovationand unique value engineering. I consider myself a life-time learner.

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