Ref. No. : CA - 26508 - (Management – with 42.2 years in Plastic Industry)

Education

MBA From NMIMS Mumbai, in 1998 with 60%

BE Mechanical From REC Srinagar, Kashmir in 1982 with 63%


Skill Sets

Experience in Manufacturing Sector. Creative and entrepreneurial CEO / President with extensive experience in business turnaround and development, successfully implementing high growth strategies and demonstrating exceptional business acumen and commercial insight. Award winning innovator, passionate about growth and focused on exceeding targets, utilising highly developed marketing, product and business development techniques. Energetically pursues business opportunities, develops new markets and products, combining ‘big picture’ thinking with operational excellence, taking full P&L responsibility and achieving profitable results. Networks globally, building strong relationships with investors, stakeholders and clients and keeping a finger on the pulse of new technologies and market demands. Strong track record of facilitating business growth, product innovation and improved brand image, whilst offering strong leadership, sales and communication skills.

Work Experience

CEO
Since Dec 2017
Company Profile: Manufacturer of construction and interior decoration products.

President
Apr 2007 to Dec 2017
Company Profile: Manufacturer of Plastic Packaging and construction cum interior decoration products employing 900 people.
Job Profile:
Head Of manufacturing construction & decoration material with a financial outlay of US $140 Mn.
Spearheaded the diversification project right from concept to commercialization.
Articulated, Conceptualised and Invented unique product line ; the first of its type in the world for the construction and interior design industry, being marketed globally Direct in UAE & set up Distribution Network in 17 countries.
Direct involvement in day to day management of entire Business Process covering departments like Production, Operations, Marketing: Sales & Business Development, Advertising & Promotion through business heads but leading from front. Responsible for P & L of RMD Board Division.
Leading from front over 6 years in Designing Exhibition Stalls in various International Exhibitions in various Countries
Achieved unique feet of getting various Global Certifications from Fire Retardancy to environmental safety
Identified & created entire Supply Chain for Raw Materials & Machineries/Hardware.
Leading role in controlling Recruitment & Selection, head hunting
Tactical & Strategic Business Planning is being carried on shoulders over years with Recovery Plans as required.

2nd Plant : UAE's top leading packaging manufacturing company with a turnover of $60M and strength of 600 employees.
Reporting to CMD while heading entire packaging business and its interests and taking full P&L responsibility.
Created distribution trade channels for bulk and retail business of consumer and industrial products globally; expanded packaging products to markets in Africa, India, Pakistan, Gulf and Mauritius through product and market development.
Aligned production goals to meet customer needs, resulting in increased customer confidence in delivery and quality.
Introduced clear goals, roles and responsibilities for all staff, providing training to motivate and develop.
Built strong partnerships with suppliers and buyers through providing on the spot technical assistance to tackle any problems until issues were resolved.
Restructured the management, processes and procedures of packaging business, developed a new team, controlled costs and increased revenues.
Achieved 147 % growth over 4 years in packaging.
Attained 360-degree turnaround with modernisation and expansion.

CEO
Jul 2006 to Mar 2007
Company Name : Wimplast Ltd. (Cello Group)
Company Profile : Manufacturer of consumer & industrial products.
Job Profile :
Revamped & stabilised the whole division on all fronts such as production, quality assurance, strategic & tactical planning, identification of the most profitable avenues/segments with new application developments, sales & marketing (domestic & exports).

Vice President – Business Development
Apr 2001 to Jul 2006
Company Name : Reliance Industries Ltd.
Job Profile :
Directed 5 regional teams each with a Regional Head across India responsible for business development for Rigid Packaging Systems.
Identified new avenues for generating business opportunities in alignment with organisational goals.
Led product development in coordination with the Sales and Research Teams.
Spearheaded business development activities of Market & Product developments supported by organising CRM Programs such as seminars , workshops & Exhibitions.
Handled key accounts spanning major industrial / business houses in the country.
Successfully completed 2 downstream projects with leading Business Houses.
Instrumental in Global Technology transfer from Europe to India. Identified a new innovative technology ‘Bubble Guard’ and successfully brought to India via a downstream project of 8000 MTA processing.
Conceptualized and developed 8 new products resulting in being appraised with the `Excellent Performance '
Identified and appointed Dealers (DAE) for Reliance Info Comm in 2002. Appointed the highest number of Dealers (210 DAEs) as the best individual performance.
Kicked off a campaign to restrict deforestation in India by replacing wooden products with plastics amongst governmental departments, the horticulture produce market & consumers.
Established a new grade of polymer for Coca Cola and Pepsi bringing in additional business revenue.
Developed & launched a plastic innovative packaging system, a replacement for paper, for the first time in the history of Post Harvest Management (Horticulture) in India. This innovative packaging product was evaluated and accepted in the market as safe, hygienic and value added packaging

General Manager – Marketing
Nov 1995 to Mar 2001
Company Name : Prince Multiplast Pvt. Ltd.
Job Profile :
Headed a team of 8 managers, 4 regional office heads and a 120-member sales and back office team in directing the marketing efforts of the organisation across the country and handled key account management.
Designed and implemented strategic business plans to ensure maximum penetration of target markets.
Developed a wide network of dealers across India and assessed their training needs; conducted training programmes on motivation and selling skills.
Initiated innovative products to bring about a revolutionary change in material handling systems and logistics in the country.
Pioneered the concept of a becoming a licensee of an internationally renowned Overseas Company, `Schoeller
International' in the Indian Plastic Industry.
Negotiated major deals to develop strategic business partnerships with Coca Cola India, PepsiCo India Holdings, Indian Armed Forces and several large clients in the automobile industry.
Instrumental in forming a joint venture with a European Company, Perstorp Plastic Systems, Sweden.

Product Manager
1992 to 1995
Company Name : Nilkamal Plastics Ltd.

Entrepreneur
1985 to 1992
Company Name : Jennings Plastics

Sales and Service Engineer
1982 to 1985
Company Name : Schrader Scovill Duncan Ltd.

Core Competencies
Overall Business Management, Sales & Marketing, Business Development, Requirement and Gap Analysis P&L Management/Budgeting, Product and Project Management, Turnaround and High-Growth Strategies, Risk Identification and Mitigation, Contract Management/Negotiation, Business Process Re-engineering, New Market Penetration, Executive Training and Development, Continuous Process Improvement, Productive Business Partnerships, Service Delivery Initiatives, Due Diligence/Deal Structuring/Negotiations, Policy & Procedure Development, Change Management

Key Skills & Achievements
Strategic Direction – Visionary thinker who translates ideas into action and achieves business goals through creative strategies, aligning organisational structures and utilising talent to achieve success. Strong analytical skills to recognise strengths and weaknesses combined with the capacity to restructure a business, create and put in place medium and long term plans and monitor progress to achieve strategic goals. At JRD International, realigned technologies, product range and quality standards whilst introducing new strategies for marketing, advertising and client relationship management. Achieved multifold growth in packaging business over 4 years.

Business Turnaround – Recognises key areas for improvement and drives demanding change agendas, setting stretch goals and energetically pursuing targets. Restructures organisational departments, processes and procedures, introduces quality standards and builds new teams to align all efforts with growth and profitability, whilst increasing customer satisfaction and revenues. At JRD International, turned around a sinking manufacturing business from 7th to 2nd position in the UAE market, restructuring management, spearheading modernisation, diversification and injecting investment to create a profitable and growing enterprise with a strong reputation and brand image.

Marketing & Business Development – Demonstrates unique entrepreneurial skills to spot opportunities and develop new markets and products, building profitable enterprises through organic and inorganic growth. Personally designs and introduces award winning new technologies to develop new markets, leveraging strong technical engineering skills combined with unique business development and marketing techniques. Developed and successfully launched Interior Decoration Panels & an innovative plastic packaging system to replace paper by plastics in Horticulture sector for the first time in India.

Overall Skill Set :
Inspires and motivates others
Displays high integrity and honesty Ø Solves problems and analyzes issues Ø Drives for results
Communicates powerfully and prolifically
Builds relationships
Displays technical or professional expertise
Displays a strategic perspective
Develops others
Innovates

Achievements (Major):
Invented a unique innovative engineered Honeycomb structured plastic predecorated panel product for interior design and Construction sector which saves over 50% in Labour, time & material costs in comparison to traditional materials such as Paints, Wall Papers, Panels etc. Its Branded as RMD Boards currently marketed in 17 countries through Distribution Channels. In 2016, Personally managed the most prestigious Media Campaign of RMD Boards over last few months involving the Bollywood Superstars Hrithik Roshan & Jacqueline Fernandis. The TV commercial, the first of its kind in the history of advertisement received more than 5 Million hits on You Tube & other Social Media channels. Its most talked about campaign Globally. Was instrumental in making TVC, right from Story Board creation / actors selection to the Shooting and finishing.

(You tube link for RMD TVC - 'The Secret To My Stability' Full Film - RMD Boards) https://www.youtube.com/watch?v=Y35kk_aD5LI

Won the Best & Biggest Stall of the Year award (800 Sq.Mtr.) in BIG-5 Construction & Interior Decoration Global Exhibition, the biggest in GCC held in October 2016 in World Trade Centre Dubai. Was instrumental
& key person behind designing of the Booth with innovative concepts to fetching 4600 + visitors over 4 days
which was inaugurated by Bollywood Star Hrithik Roshan & the co brand ambassador is Ms. Jacqueline Fernandes.
files.mycloud.com/home.php

Succeeded in winning contracts for 4-5 Star Hotels & renovation of 40 Schools in UAE . The product RMD Board was Conceptualised & Invented by self & won the Best Innovation Award from Gulf Petro- Chemical Association, GCC in 2015.
Operations Leadership – Dynamic leader who structures organizations to align with strategic goals and focuses on continuous improvement, delivering increased efficiency and productivity and controlling costs. Skilled in identifying and setting up distribution networks on a global scale and managing the supply chain to meet quality and service
requirements, whilst enhancing brand image. Builds and develops teams to ensure exemplary delivery, leading by example and providing opportunities to develop skills and take responsibility.
Turned around a factory operation from 32% capacity utilization to 94% utilization and less than 1% wastage.

Client Relationship Management – Builds strong partnerships to achieve mutual benefit and engender loyalty.
Engages at all levels within client’s business to understand challenges and demands from the ground up, travelling globally and building relationships across cultural and geographical boundaries. Developed strong relationships with the top leading companies in India & overseas. Using it,succeeded to enhance business share with the No1 biggest consumer of dairy packaging in the UAE, resulting from 7% of their supplies to 64 % due to improved quality and service delivery.

Future Goals

Growth

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