Ref. No. : CA - 16290 - (Marketing Sales Service - Plastic Raw Materials – with 39.4 years in Plastic Industry)

Education

B.E. (Chemical) from Gujarat University in 1977 with 60%

Diploma in Export Marketing & Import Trade Management in 1981-1982

Skill Sets

Strategic Planning,  Sales & Marketing,  New Market Development, Profit Centre Operations, Product Promotion,  Key Account Management,  Business Analysis,  Channel Management, Trade Operations, Reporting, Event Management,  Project Handling , Logistics Operations, Warehouse Management, New Product Development, Team Supervision,  Liaison ,  New Set ups
Demonstrated excellence in building record of success in developing market for innovative products, strategies and solutions that generated handful revenue growth 

Work Experience

Head-Marketing & Technical Services
Since Jun 2012
Company Profile: A  global leader in developing and manufacturing high quality Additives, Compounds and Color Masterbatches for the plastics industry.

Executive Agent
Mar 2012 – May 2012  
Company Profile: A innovative and dynamic trade fair organization in India

General Manager 
Aug 2011 – Feb 2012 
Company Name: Eurochemco Ventures Ltd
Company Profile: Plastic resins division of Nagode focusing on B2B plastics raw materials for almost all kinds of plastics industries in Nigeria.

General Manager 
Aug 2004 – Aug 2011 
Company Name: Reliance Industries Ltd

Job Profile:
Handling:
New product development; aided in the development of PP R pipe, Leno bags and life style house ware product in regional PPBD -Poly Propylene Business Development group.
Sales operations for polymer products in the areas of Gujarat, MP and Rajasthan 
Planning and restructuring of special events for generating business as well as preparing position papers for new growth centers.
Accomplishments:
Boosted the development Sales Volume and proved instrumental in developing new and extended applications; carried out product promotional events, training and seminars for processors
Planned and created additional downstream capacity (existing customers / new entrepreneurs).
Formulated project reports, profiles and executed responsibilities as a part of group preparing reports on all India plastic processing capacity creation.
Coordinated between Plastic Processors’ Association as well as RIL Executives and contributed in communicating as well as executing corporate plans.

Sr. Sales Manager
Sep 1998 – Aug 2004 
Company Name: Indian Petrochemicals Corp. Ltd Ahmedabad.
Company Profile: The business consists of polymers, synthetic fibre, fibre intermediaries, solvents, surfactants, industrial chemicals, catalysts, adsorbents, and polyesters.
Job Profile:
Accomplishments:
Spearheaded the sales operations for polymer products in the areas of Gujarat and Rajasthan as well as the Market development of newly added grades
Coordinated with H.O. Polymer Business Group for material movement and production plan
Managed HDPE, PVC, LD/LLDPE and PBR Sales, Plasticulture activities as well as logistic (MOP); carried out trials and supported processors
Achieved the specified targets and devised corporate policies; allocated new distributors at Rajkot as well as Ahmedabad cities and conducted follow-up to ensure efficient profit generation
Increased the market share of product range and reviewed competitors’ activities and market trends
Instrumental in increasing the sales turn over by to Rs.620 crores as against Rs. 500 Crores recorded the previous year.

Senior Sales Officer 
Apr 1993 – May 1998
Company Name: Delhi RO
Job Profile: 
Accomplishments:
Planned and developed Market Information and Development Analysis System (MIDAS)
Ensured promotion of plastics use in agriculture and aided in the sales of poly ethylene, poly propylene as well as poly vinyl chloride in Delhi& four nearby states
Managed the collation of the market data from associations, customers, international sites, traders, importers, maintained Regional office data base for polymers
Formulated the regional monthly report covering all aspects and maintained the old sales record, distributor wise sales analysis and competitors’ sales history and market trends
Aided in the:
Promotion of CAP Covers, pond lining, drip irrigation, mulching, green house tunnels as well as liaising with NCPA (National committee on use of plastics in Agriculture, Delhi)
Approval of the subsidy for farmers
Creation of an experimental farm house visits for progressive farmers and associations
Planned and processed the following:
The Wide width black film (14 meter) for Government irrigation projects for canal lining
Black CAP covers for Food Corporation of India and Central Ware housing Corporation through nominated processors 
Actively participated in the International “Plast-India 1996” exhibition at Delhi  Price and distribution policies to every customer 
Liaised with 12 distributors located in Delhi, Haryana, Himachal, Jammu-Kashmir and western U.P.
Made regular customer visits to A & B class customers for the given territory
Successfully recorded the highest polymer sales; assisted in UV stabiles films and CAP covers
Played a key role in developing wide width film processors for UV /mulch film.
Acquired orders from Punjab Govt., Haryana Government and Rajasthan Government for canal lining in projects like IGNP, UpperGangaCanal , CADA , PUNSUP and MARFED
Carried out the development of economical Plastic UV stabilized green houses in the remote place like LEH - Ladakh (J&K), the highest place in the world having Airport and motor road at the sealevel height of 16500 feet.

Sales Officer
Sep 1985 - Mar 1993
Company Name: IPCL Vadodara 
Company Profile: A business consists of polymers, synthetic fibre, fibre intermediaries, solvents, surfactants, industrial chemicals, catalysts, adsorbents, and polyesters.
Job Profile:
Accomplishments:
Ensured distribution of the imported LLDPE under market seeding programme
Worked in Product Application center-Polymer and prepared grade selection guide -LLDPE
Planned and directed the Marketing Services Group (MSG) at the Vadodara Regional Office for dispatches from plant to ware houses and customer’s places 
Opened new Sales Center at Ahmedabad and handled the sales of Polymer and Chemical raw materials, hiring of ware house space, transportation contracts, etc.
Managed the sales operations of all polymers in North Gujarat as well as the Saurastra Region and worked to achieve the sales target
Enhanced the market share of polymer products including LDPE, LLDPE, HDPE, PP as well as PVC
Coordinated with the Gujarat Plastic Manufacturers Association, Indian Institute of Plastics, Govt. Gujarat –Water supply and sewerage board, financial institutes.


Branch In-charge
Jun 1983 – Sep 1985 
Company Name: Arno Enterprises Pvt. Ltd
Company Profile: A leading provider of Surface Coating & Finishing in Mumbai.


Sales Engineer
Jul 1982 – May 1983
Company Name: R.H. Windsor India Limited
Company Profile: A Company offering Plastic Processing Machinery like Blown Film Extrusion Lines, Pipe Extrusion Lines, Injection Molding Machine and Blow Molding Machines. 


Sales Manager
Oct 1980 – Jul 1982 
Company Name: Polypack Plastics
Company Profile: A suppliers of Packaging Materials, Equipment, Machinery and Packaging Services.
Job Profile:

Sales Representative
Mar 1978 – Oct 1980 
Company Name: Bakubhai Ambalal
Company Profile: A leading marketing company offering local & internationally manufactured machineries for textiles, plastics, automobiles,woodworking.



Trainee Chemical Engineer
Jul 1977 – Feb 1978 
Company Name: Maize Products
Company Profile: A leading Exporter, Manufacturer & Supplier of Maize starch , bulk drugs, liquid glucose.
Job Profile:


Profile Summary
Drove the overall long and short term channel marketing strategies and initiatives for XXX regions
Leads the global channel strategy, translates product and business strategies into executable channel plans; leads innovation/ optimization across channels to continuously improve/enhance company offerings/customer experiences
Allocates budgets to support channel partner programs, identifies and nurtures key solution providers for leveraging channel strategy
Displayed prowess in building relationships with high-level persons and close large sales in heavily competitive environments and managing all core functions within a business
Proven success in achieving profit and business growth objectives within start-ups, turnaround and repaid change environments
Aided in the development of PP R pipe, Leno bags, PP-Non Woven and life style house ware products
Defines product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
Drives positive Return On Investment (ROI) by establishing appropriate selling model, customer metrics, and a compelling incentive compensation plan
Leads the channel partner programme with a team of Dealers, Distributors and Value Added Resellers; ensures accomplishment of overall revenue profit targets in the assigned region. 

Extra Curricular Activities
All India Radio Gujarati Drama artists since 1982 at Ahmedabad radio station. Performed live programmes also.
NCC sergeant and awarded special certificate from Head office –NCC Vadodara.
Gujarat University level camps attend: 
Mountaineering camp- Mt Abu.
Cycle cum jungle tracking camp (Intra University) 800 K.M.
Horse riding camp at Ahmedabad
Participated in Drawing completions and won good number of awards.


Future Goals

Enhanced the partner business readiness process through the formation and leadership of a virtual team that developed business requirements, coordinated system testing, designed and delivered partner training 

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