Ref. No. : CA - 12764 - (Marketing Sales Service - Plastic Raw Materials – with 27.2 years in Plastic Industry)

Education

Masters in Science from Bhavans College, Mumbai University in 1994 with 62.38%
Bachelor of Science from Bhavans College, Mumbai University with 1991 in 64.72%

Skill Sets

Knows the Business: Possess demonstrative capability of transforming business.
Personal Credibility: Use personal credibility to influence outcomes.
Strategic Contribution: Create new concepts in relation to the people that results in improved performance.
Skilful Execution: Make things happen, against the odds in a collaborative way.
Value Champion: Have the courage to challenge counter cultural values & behaviour in others, champion the organisation values & vision create a clear & compelling view of future.

Work Experience

Head-Aroma Molecules, India
Since April 2009
Company Profile: Global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients.
Job Profile:
Drive high value & Profitable Consisting Specialty Flavour Ingredients, Specialty Fragrance Ingredients, Fine Aroma Molecules & Menthols for India with direct & Channel Sales to Fragrance, Flavour & Incense Stick market segments
Effect sales through Indenting route in Euros with products shipped from Germany & Singapore to the customers
Manage 4 Distributors, assist them in customer acquisition, retention & pricing
Design marketing concepts with new ideas & demonstrations to promote the products to the different segments by highlighting unique functional & olfactive differentiators
Understand the market’s seasonal behaviour for annual forecasting, map preference of the chemical families for each segments, competitor’s pricing trends
Involve major customers in consultative technical dialogues for a collaborative approach to meet the customer’s project objectives
Launch new blockbuster molecules in market through advertisement, technical seminar & presentation to lead Perfumers
Understanding the need gaps in business development process and establishing efficient autonomous process systems
Seeding small-medium customer base with interactive technical contacts & providing them with product demonstrations, formulation support and integrating the needs with Channel sales
Prepare Annual Budgets, Budget build up Plans, Quarterly Rolling Forecasts & participate in Annual Business re-views in Holzminden, Germany
Notable Accomplishments:
Achieved a stellar 70% YOY sales growth in 2010 over 2009 and highest sales growth ever achieved in history of the business with only 0.5 head count support
Successfully concluded participation in FAFAI XX Congress securing Keynote address & largest participation in the exhibition

General Manager
Oct 2004
Company Profile:
Growth Path:

Business Development Manager
Oct 2004 to Sept 2007

Market Manager - Coil & Extrusion Coatings
Oct 2007 to April 2009
Company Profile: Paints and coatings company, leading producer of specialty chemicals.
Job Profile:
Spearheaded sales & Marketing Including Forecasting, Budgeting, Collection, Market Intelligence and Competitor Strategy Assessment, Pricing, Etc. of the new Coil & Extrusion Coating Business Unit with total strength of 2 Area Sales Managers & 2 Sales Executives
Generated high value business with large corporate blue chips in the steel industry.
Involved in high degree technical interface for understanding the need gap, plant set up, variable parameters and recommending suitably product design, tailor made solutions and commercializing the same.
Directed, trained & motivated new Key Account Managers for achieving the KPI / targets.
Coil Coating business entailed sales of highly technical & specialized coatings based on Polyester, Super Durable Polyester, Silicone modified Polyester & PVDF to rolled steel coil coaters finding application in appliances & pre engineered buildings like roofs, partitions & composite panels for architecture.
Notable Accomplishments:
Essayed a stellar role in accomplishing rigid sales target & basic revenue of Rs. 24 Crores during 2006 and Rs. 45 Crores during 2007.
Achieved a substantial market reach at No. 2 ensuring 100% capacity utilization.
Steered initiatives towards new Extrusion Coatings Business in India in architectural segment with high premium Spray TRINAR® PVDF Coating a high performance and Hyper durable finish conforming to AAMA 2605-02 stan-dard for extruded aluminium profiles finding application in curtain walling, window sections, design elements, etc. in large projects such as Airports, Multiplexes, Malls, SEZ, Corporate Parks, Software Parks & Residential Com-plexes.
Achieved critical sales mass of 10 tons for Spray TRINAR® in 2008 to begin manufacturing it in 2009 in India through technology transfer
Organized participation in 2 reputed B2B Architectural Shows: Glass Tec 07 in Mumbai and an International- BATI-MAT 08 in Abu Dhabi.
Accompanied a group of 40 Architects to China to acquaint them on latest façade construction design, PVDF coat-ings & techniques.
Proven excellence by introducing coating based on trademark Akzo Nobel technologies with Coil Coaters.

Acted as :
Committee member of Alubuild Conference 08- an ALEX (Aluminium Extruders Association of India).
Product Member of the reputed Practicing Engineers Architect & Town Planner Association, Mumbai.
Bagged a single bulk order of Rs 3.13 crores from JSW Steel for the first time in 4 years of the Coil Coating busi-ness

Business Manager
From Dec 2002 to Sep 2004
Kedia Lamikote (India) Ltd.
Job Profile:
Monitoring overall business operations for conceptualizing & implementing sound business strategies for accomplishment of sales targets.
Handling business development functions encompassing logistic, collection, manpower administration, QA, Forecasts & Budgeting, etc. of New Paper Trading Division in American decorative laminate paper for wooden laminate industry with a floating stock of approx 300 tons.
Overseeing All India sales and collection of high performance polymer based industrial specialty coated materials in papers, films, fabric & Aluminum foils (coating/lamination process).
Notable Accomplishments:
Identified potential market opportunities and implemented new value business propositions for long term Contract Manufacturing of coated specialty products.
Designed a new polymer based cost effective specialty Ink Receptive Coating Media as a part of innovative “Product Development” function with high profitability.
Bagged contracts from Dupont for Ink receptive coatings for Tyvek® & Self adhesive PVC print media for M/sCaprihans India

Technical Sales Executive
Sep 1999 to Dec 2002
ICI India Ltd, National Starch & Chemical
Job Profile:
Managing techno-commercial sales of high performance specialty industrial synthetic adhesives in Maharashtra & Goa (West Zone - I) region.
Developing new clients and negotiating with them for securing profitable business.
Forecasting sales targets and executing them in a given time frame thus enhancing clientele.

Sales Officer
Apr 1997 to Sep 1999
Reliance Silicones (I) Ltd.
Job Profile:
Functioning as overall in-charge of Techno-commercial Sales
(direct & channel) of:
Silicone fluids such as Amino Silicones, Dimethyl Polysiloxane for Textiles, Pharmaceuticals, Engineering & Paper industry in western region.
Downstream products of fluids like activated Dimethyl Polysiloxane and their emulsions like Simethi-cone Emulsions, Dimethyl Polysiloxane Emulsions and Aminomethyl Polysiloxane Emulsions to chemical processes, pharmaceuticals, rubber moulding & textiles.
Identifying and networking with prospective clients generating business from the existing accounts and achieving profitability and increased sales growth.
Notable Accomplishments:
Coordinated in Production Planning Process on a regular basis for pending orders.
Travelled entire western region for product promotion, troubleshooting and provided technical assistance.

Future Goals

To in a Growth oriented Position in a Techno Proficient and Challenging
Environment work that provide Ample Opportunities to learning with
Perspective of Mutual Value Addition to Achieve the Common Organization Goal

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