Ref. No. : CA - 10415 - (Marketing Sales Service - Plastics Products – with 33.8 years in Plastic Industry)

Education

Post Graduate Diploma In Marketing Management From Lalbahadur Shastri Institute Of Management In 1991
B.Com From Delhi University In 1987

Skill Sets

Brand Management and Distribution of product
Formulating and implementing of marketing policies and strategies.
Networking of Distribution channel.
Identification of new business opportunities, segments or applications to augment sales.
Launching of new product/brand.
Channel and Team management.

Work Experience

Head - Marketing
March 2010 - January 2012
Company Profile:Manufacturer of Non Woven Fabrics and Handbags.
Product: PP Spun Bond Non Woven Fabric and Technical Textile.
Brand: Greatech.
I have developed the distribution network across the country and established the product.

General Manager –Marketing (North & East)
November 2007 - February 2010
Product: Technical Textile.
Company Profile: Manufacturing and marketing of PVC and PU coated fabrics.
Job Profile:
Successfully developed distribution channel in entire North & Eastern India Market and launched the products. The presence of company was negligible in both the region.
Introduced the product most of the reputed institutions like :
Garden Reach Ship Builders Ltd.-Kolkata
Eastern Command – Kolkata.
West Bengal Cricket Association.
Field Ordinance Depot at Siliguri and Guwahati.
Sikkim Road Transport Corporation – Sikkim.
NHPC – Bhutan and Sikkim
Mahindra Motors - Haridwar
Played a key role in development of new products like Blackout Fabric for A.C. Tent industry. Successfully launched the product through leading tent manufacturers of India.
Introduced the product in Nepal and Bhutan.

Asst. Manager -Sales ( North & East) .
October 2004 - Nov. 2007
Entremonde Polyecoaters Ltd
Product: Technical Textile.
Brand: EP
Company Profile: Manufacturing and marketing of PVC and PU coated fabric.
Job Profile:
Successfully developed distribution channel in entire Eastern India Market and launched the products. The presence of company was negligible in both the region.
Introduced the product most of the reputed institutions like :
Garden Reach Ship Builders Ltd.-Kolkata
Eastern Command – Kolkata.
West Bengal Cricket Association.
Introduced the product in Nepal and Bhutan.

Sr. Manager – Sales & Marketing.
July 2001- September 2004
Asian Thai Foods Ltd (Choudhary Group - Nepal)
Product : Noodles, Fruit drinks and Snacks.
Brand: WAI WAI, Rio, Kwiks
Company Profile: The company is promoted by one of the leading business house of Nepal. They are engaged in manufacturing and trading of various FMCG and Consumer durable goods, tourism, construction, education etc.
Job Profile :
I was hired by company to re-structure the Sales Deptt as two new competitors had launched their products in market.
Re-structured the distribution network.
Formulated new marketing and distribution policies and implemented them successfully.
Created the brand image through different media to maintain the market share of products.
Recruited Sales and marketing staff and trained them according to market requirement.
Launched the products in eastern India also.
Played a key role in establishment of a Noodle manufacturing plant in Sikkim.

Sr. Manager – Sales
July 1996 - June 2001
P.A. Time Industries
Product: Wrist Watch
Brand: MAXIMA
Company Profile: The company is one of the leading watch component manufacturer in India since last 4 decade. In 1996 they launched branded wrist watch in lower segment.
Job Profile:
Played key role in market research and product development as plastic watches were being launched first time in India.
Developed distribution channel and launched the product in Northern and Eastern India.
Appointed sales and marketing team and trained them.
Created the brand image of product through various medias.

Dy. Manager – Sales
October 1993 - June 1996
Jay Cylinders Ltd
Product – LP Gas and Home Appliances
Brand – Suvidha Jay

Executive – sales
August 1991- Sept 1993
Petrofils Cooperative Ltd. (A Govt. of India Undertaking)
Products- Polyester and Nylon yarn.
Brand- Petrofils

Future Goals

Proven track record in developing of new product, Brand and Markets.
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