• Gender: Male
• Age: 42
• Designation: Department Head
• Highest Education Level: Post Graduate Diploma
• Current Gross Salary: AED  96000 /Annum
• Expected Gross Salary: INR  1000000 /Annum
• Preferred Country: India
• Notice Period: 7  Days
• Preferred Location: Mumbai
• Work Experience: 16.8 Year(s)

Education

M.B.A (Full time) from ICFAI Business School (IBS- Bangalore) in 2009 with 6.80 (CGPA)

B.M.M (Bachelors of Mass Media) from (Advertising) from University of Mumbai in 2004 with First Division

H.S.C (Commerce) from Maharashtra Board in 2001 with First Division

Skill Sets

Brand Management, Marketing Communications and Advertising

Work Experience

Marketing Consultant
Nov 2014 to Apr 2015
Company Profile: Re-export of home appliances, home entertainment systems
Job Profile:
Handling ATL & BTL activities covering MENA region in home appliances division.
Handling their corporate identity, strategic marketing functions including planning and executing marketing strategies for scouting new markets, Digital Marketing (SEO & SEM) for demand creation and reaching out to new Target Segments.

Manager- Marketing & Communications
Dec 2010 to Oct 2014
Company Profile: Finance company
Job Profile:
Planning and executing all the ATL and BTL activities for their Farm Equipment loans (Tractors and Harvesters), Home loans, Commercial Vehicle loans, Car & Two Wheeler loans, Construction Equipment loans and Corporate loans portfolio.
Briefing and interacting with Creative agencies, Media planning and buying agency, BTL agencies, OOH agencies and other Event management companies on an on-going basis to carry out collateral development, on-ground activations and Ad releases in various media across the country. This includes briefing and controlling all aspects of brand guidelines across creatives like leaflets, brochures, ad layouts, Newsletters, Mailers, etc.
Handling their Television Ads, Print ads (brand building ads, Recruitment ads, Joint ads, Notice ads, Legal Ads), Radio ads, Major Exhibitions, Dealer Meets and Conferences, Collection camps, Promotional tie ups, Sponsorships, CSR and on-ground activations.
Handling Digital Marketing campaigns (internal) which include Internal Newsletters, HR Messages, internal mailers, micro sites, etc.
Handled POP and loyalty programs across product lines for dealers (yearly).
Conceptualising and executing lead generation and marketing strategies through promotional schemes, contest & sweepstakes - online and offline.
Planning and execution of merchandising and printing operations on promotional materials at Pan India level.
Handling Annual Marketing & Budgeting and supporting the Product and Sales team in all possible aspects to 200+ branches.

Assistant Brand Manager
June 2009 to September 2010
Company Name: Pratham Books
Company Profile:
Job Profile:
Planning and executing all their ATL and BTL activities at Pan India level.
Handling their creative execution - online and offline.
Handling their Research activities in rural India.
Coordinating on their PR activities and website updation on regular basis.
Handling their Digital Marketing - Social Media and SEM.
Product Launches and promotional events in and around the country.
Assisting the Brand Manager in developing and strategizing long term and short term initiatives and support the sales team to increase the reach & initiate user trials across markets.

Client Servicing Executive
May 2005 to Sep 2006
Company Name: Oil & Natural Gas Corporation of India) and BPCL (Bharat Petroleum Corporation Ltd.)
Company Profile:
Job Profile:
Co-ordinating with the Copy, Creative and the Media Department to match the client’s requirement and to meet deadlines as per the creative brief.
Handling the Print Ads, Tender Ads, Brand Building Ads and International Journal ads, Conferences, B2B events and branding initiatives at Pan India level.
Handling a Brand Loyalty Programme for BPCL called Driver Welfare Program or Dost Program which is designed for Truck Drivers.

Summer Internship Project
Three month summer internship with MAA Communication Bozell Ltd. (Bangalore)
(From Feb 2008 to May 2008)
Project Title: Introduction to Account Management function of an agency.
Project Profile:
Working with the Account Management team at a pre-pitch, pitch and later post pitch level. Handled brands like Khoday’s Hercules Rum, Arrow Shirts, TATA Coffee, Total Hypermarkets and Biocon.
Client Servicing (ATL and BTL activities)
Preparation for the pitch by providing insights through:-
Marketing Research.
Strategic Planning (Creative and media)
Working on the final Pitch presentations based on the insights.

Computer Exposure
Well versed with MS-Office - MS-WORD, EXCEL & Powerpoint.

Learned Graphics with softwares like Adobe Photoshop 6.0.
Adobe Illustrator 9.0.
Adobe Indesign 1.5.

Learned Film and Sound Editing with softwares like Adobe Premiere 6.0.
SOUND FORGE 5.0.

Learned CD Authoring & Titling with softwares like Macromedia Director.
After Effects 5.0.

Learned Morphing and walkthroughs with software called Elastic Reality.
Virtual Reality

Learned Animation with software’s like Macromedia Flash 5. 3D Studio MAX.

Learned a Media Rating Software which is commonly used to generate weakly TRP’s for all Television Shows. Media Express

Achievements
Founder and a Vertical Head of an Industrial Interaction Club called ION (Industry Oriented Network) in IBS- Bangalore.

Won First prize for making a Documentary film at POLARIS, (A Wilson College Mass Media Event).

Won a First prize for designing a website for KALNIRNAY at BLITZKREIG (K.C College Media Festival).

Awarded First prize at the DAYANAND MAHOTSAV in an Advertising Event called AD-MASTERS at M.D College.

Won First prize in a Telematches event at POLARIS, (A Wilson Mass Media Event).

Won Second prize for making a Music Video at RAINDEZVOUS (A National college Media Festival)

Won Second prize for Mime Acting at RAINDEZVOUS (A National College Media Festival)

Won Second prize for Logo Designing at CARTEL (A ICFAI Business school intra collegiate Event)

Awarded a certificate of appreciation by ALERT INDIA FOUNDATION, for working towards Leprosy Patients.

Had been a part of various other competitions such as Bharat Sabka Youth Festival, Frames Film Festival, Akruti - My Creation. And attended various workshops from people like Alyque Padamsee, K.C.Loy, M.V.Kamat and various others.

Future Goals

To see myself at a managerial position in the Marketing Arena and make a difference through my knowledge, skills and experience and contribute towards the organizational success as an effective team player.