Passed B.COM (Hons.) from Calcutta University in 1987
A Result-driven sales professional with 32 years of experience in Sales & Marketing, Business Development, New Market Development and Team Management,
Key Skills
Implementing change effectively.
Strong People Management skills.
Experience in setting up new business skill
Excellent mentoring and motivational skills.
Extensive product knowledge & financially and commercially aware.
Dy. General Manager-sales And Marketing
From -DECEMBER-2021 – JULY-2022
Company profile - The Largest Manufacturer of This Products in North East Of India. The Brand Euro are Doing very well in Easter Zone Of India.
Job profile -
Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
Forecasting annual, quarterly and monthly sales goals.
Strategize, implement, and oversee processes for increased productivity and growth
Design daily operational programs that produce organizational objectives.
Manage employee activities, providing suitable resources.
Establish and grow relationships with appropriate partners.
Establish cost parameters and manage the overall P&L of this company / division.
Maintain a forecast and targeting sales attainment plan.
Participate in competitive analysis and pricing strategy development.
Support customer-facing operations, including sales, marketing, and public relations.
Zonal Sales Manager- Eastern Zone
Since JANUARY 2019 – MAY 2021
Company profile- Manufacturer of Single Beds, Bunk Beds & Storage Beds
Job profile-
Collaborating with senior executives to establish and execute a sales goal for the region.
Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
Forecasting annual, quarterly and monthly sales goals.
Assisting sales personnel in their techniques.
Developing specific plans to ensure growth both long and short-term.
Educating sales team with presentations of strategies, seminars and regular meetings.
Reviewing regional expenses and recommending improvements.
ZONAL SALES MANAGER- EASTERN ZONE (MATTRESS DIVISION).
Since OCTOBER 2015 – DECEMBAR-2018
EASTERN MATTRESS PVT LTD.
Roles and responsibilities:-
Managing and motivating large sales teams. Ensuring the achievement of a high standard of customer service. Overseeing the
development of less experienced members of my team. Developing pricing and marketing strategies. Maximizing profit through effective use of business KPI’s and performance management process. Attending trade shows and exhibitions around the zone. Ensuring deadlines and targets are achieved whilst maintaining a high quality of service. Devising unique strategies and techniques to achieve the sales targets. Identifying and winning new business opportunities within defined market sectors.
NILKAMAL LTD MARCH 2012 TO SEPTEMBER 2015 .
DESIGNATION: - BRANCH MANAGER – WEST BENGAL (MATTRESS DIVISION).
Roles and responsibilities:-
Implementation of Dealer / Distributor Network Strategies/Increase Retail Outlet Coverage, to obtain higher volumes of business.
Achieving Primary/Secondary Targets.
Trade Analysis/Demand Forecasting/ Expense Budgeting
Man Management of Sales Officers & Area sales Executives, Training / Motivating / Monitor / Performance Appraisal.
Merchandising activities in All Distributor, Dealers and sub Dealers.
Developing, implementing and maintaining a business plan for the branch. Co-coordinating sales, purchasing, distribution, warehousing and staff costs. Focusing on achieving customer acquisition, retention and cross sales. Managing the daily activities of the branch.
Enforcing the company’s policies, principles, and procedures. Inspiring and motivating staff.
Identifying then addressing team training and development needs. Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Responsible for dealing with complex and diverse managerial problems.
Additionally worked a b
Branch manager of Jharkhand & North east from 15th March 2012 to 12th December 2012.
Kurl-on Limited
November 2005 to March 2012.
DESIGNATION: - AREA BUSINESS MANAGER – From 7th June 2007 to 14th March 2012 for West Bengal (Kolkata & Barddhaman).Bihar Branch & Jharkhand Branch(Jamshedpur, Ranchi & Dhanbad).
DESIGNATION: - BUSINESS EXECUTIVE - From 23rd November, 2005 to 31st May, 2007 for South Bengal Area
Growth Path: - Promoted as an Area Business Manager within 17 month after joining as Business executive.
Roles and responsibilities:-
Implementation of Distribution Network Strategies/Increase Retail Outlet Coverage, to obtain higher volumes of business.
Manage Retail Sales, Whole Selling/ Monitor Trade Marketing & Promotions, Brand launches & Re launches/ Implements Rural Marketing activities.
Achieving Primary/Secondary Targets.
Trade Analysis/Demand Forecasting/ Expense Budgeting.
Man Management of Sales Officer & Indirect Sales Representative, Training / Motivating / Monitor / Performance Appraisal.
Merchandising activities in Westbengal, Bihar and Jharkhand Estate.
Managing a Team of Sales Officer’s & Indirect Sales Representative and motivating them.
Adherence to regulatory requirements.
Responsible for dealing with complex and diverse managerial problems.
Any other additional responsibility given by management
Achievements: -
Improved the sales of Burdhwan branch from 29 Lacs P.M to 130 Lacs PM
Made a strong dealer network from joined with 120 new dealers during my tenure
Become no 1 Branch in PCB selling (Pillow, cushion, Bolster).
Wyeth limited - Geoffrey Manners & Co. Ltd
Jan 1993 to Aug. 2005
Area Sales Manager- from Jan, 2004 to August, 2005 for West Bengal & North East
Sales Officer- Wyeth Ltd. (Geoffrey Manners & Co. Ltd.) from April, 1997 to Dec, 2003 in South Bengal and North Bengal Area.
Sales Representative-Wyeth Ltd (Geoffrey Manners & Co. Ltd). From 5th Jan, 93 to Mar, 97 in South Bengal Area
Growth Path – Sales Representative to Sales Officer to Area Sales Manager.
Indian Shaving Products Ltd. (Gillette India Ltd.) Jun 1990 to Jan 1993
Sales Representative from Mar, 92 to Jan, 93. Shaving Products Division in South Bengal Area.
C&F Sales Representative from Jun, 90 to Feb, 92. Shaving Products Division North Bengal and South Bengal Area.
Growth Path – C&F Sales Representative to Company Payroll Sales Representative.
Market Dynamics Pvt. Ltd.
Feb 1989 to May 1990
Sales Representative, from Feb, 89 to May, 90. Automobile Spare Products in Orissa State.
Panagarh Marketing Pvt. Ltd
Jan 1988 to Jan 1989
Sales Representative, from Jan, 88 to Jan, 89. Parle Beverage Bottling Products Division. (Thumps Up/Limca) in south Bengal area.
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