Ref. No. : CA - 19323 - (Marketing Sales Service - Plastics Products – with 14.5 years in Plastic Industry)

Education

M.B.A From Sikkim Manipal University in 2014

PGPM From Idea Institute of Management & Technology, Ahmadabad in 2013

Bachelor of Commerce From Shankar Narayan College, University of Mumbai in 2012

Class XII From Maharashtra State Board in 2009

Diploma in Computer Applications & Graphics From Sky Infonet Computer Education, Mumbai in 2009

Diploma in Tally Financial Accounting Program From Sky Infonet Computer Education, Mumbai in 2009

SSC From Maharashtra State Board in 2007

Skill Sets

Technical Proficiency:
Tally, Windows 98/2000/XP/Vista/Window7,  MS-Office & Internet Applications

Profile & Strength:
Resolute and business savvy professional with 4+ years of career success in driving experience in cross-functional experience in successfully & consistently delivering the responsibilities of streamlining Administration, managing Back Office Operations for Sales & Marketing, Revenue Generation, Profitability, Market Share & Customer Satisfaction along with the ability to operate a computerized business management system. 

Work Experience

Business Development Executive - Back office
Since Jun 2014
Company Profile: Screw And Barrel, Plastic Caps & Closures manufacturer.
Job Profile:
I am responsible for:
Contacting potential clienteles who need screws and barrels for their machines and OR plastic Caps & Closures packaging product explain them about our product range.
Providing them quotations for their requirements.
Playing a pivotal role in managing sales & business development operations, studying the elements in sales promotion plan while considering consumer preference to drive business volumes.
Expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.
Responsible for creating, developing & managing the marketing strategy of the company; conducting the demographic research and analyzing market data.
Key contribution in developing the distribution infrastructure which involves generating revenue via increasing Secondary & Tertiary Sales volume, new Business Outlet opening via secondary sales forces (SSFs) & Pilot Sales Representatives; successfully achieved monthly Sales targets with right planning & scheme deployment.
Recruiting & guiding efficient SSFs; guide them to perform in a better way which means streamlining right grid coverage, choosing right product/services for the right outlets; communicating daily trade schemes to key outlets with active follow up by SSFs, implementing outlet specific trade schemes & accumulating competition information by visiting various Channel Partners and then taking necessary actions as per need.
Providing assistance in creating market specific promotional campaigns, finding new ways of securing more potential customers; increasing the market visibility of the company.
Developing pricing strategies, balancing firm objectives and customer satisfaction. Accountable for directing the hiring, training and performance evaluations of marketing & sales staff and oversee their daily activities.
Instrumental in setting up channels of distribution to maximize reach and exploit available market potential by steering & fostering retailers to develop the market arena and aiding channels in planning the placement of new product.
Leading efforts across conceptualizing, planning and implementing processes to decentralize distribution across the region to drive business volume growth.
Establishing healthy business relations with clients & external associates for securing repeat business & long term customer loyalty. Preparing & maintaining daily / weekly / monthly Management reports.

Sales Executive 
Jul’10-Jun’13
Company Profile: Saree Showroom
Job Profile:
Managed successfully the marketing and administration activities; took independent decisions and organized all day to day office functions. 
Handled clear, polite and concise communication to improve business relations with the clients. Maintained excellent business relationships with clients, other employees and vendors.
Checked for the order fulfilment and performance as per the standards with the contractors. Managed all product movements in Sales Region and coordinated with advertising and media. 
Organized meeting with clients time to time; interacted with the clients regarding various advertisings / promotional needs.
Maintained and developed relationship with the clients & vendors; dealt with direct clients to develop business and market within a specified time.
Identified process improvement opportunities and implemented changes by following manufacturing concepts.
Ensured availability of appropriate infrastructure and system implementation for improving customer satisfaction and built mutual relationship with the clients.
Listed new products, new suppliers and kept a record on fast moving and non fast moving items; carried out introduction of customer survey, demand and competitor analysis, for business growth and maintained the price margins and mark-ups through conducting weekend and festive offers.
Made sure that the Standard Operating Procedures (SOP’s) of the department are in place; maintained high customer service standards by good quality of products, services and after sales services.



Adept in researching, analyzing, and interpreting the behavior of consumer groups, along with the ability to effectively coordinate across multiple categories.
Experience in Advertising, Branding, Promotion Strategy Formulation, Product Pricing, Business Planning and Implementation and New Marketing Initiatives to maximize Business Profitability.  
Keen strategist, adept at creating innovative strategies and formulating administrative policies for accelerated growth of the organization and cost optimization with expertise in entire gamut of operations involving Documentation, Accounting, General Management & Administration
High caliber in creating, developing & executing innovative business development plans & strategies. Adept at mapping market dynamics to draw vital inputs to facilitate designing/realignment marketing/sales strategies to combat competition and sustain leadership position.  
Self-starter with excellent team management skills in setting up sales operations, establish company brand coupled with excellent track record of driving business operations to profitability in startup, turn around, and high growth situations.

Future Goals

Growth

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