Ref. No. : CA - 30216 - (Marketing Sales Service - Plastics Products – with 21.6 years in Plastic Industry)

Education

Bachelor in Science (Chemistry) from CCS University Meerut in 2001.

Skill Sets

MS-WORD, MS-EXCEL, POWERPOINT,
GOOGLE DRIVE
EMAIL
PRESENTATIONS
SOCIAL MEDIA APPLICATIONS
INTERNET APPLICATIONS

Work Experience

EXPORT MANAGER
From MAR 2018 TO NOV 2020
Company profile- leading player in Architectural Hardware Industry and a most popular brand in Electronic Security Segment.

Job profile-
Business Development
Sales
South East Asia had been least important region for the company because their primary focus was in Europe and
Middle East markets. My selection was to rebuild brand image in given territory.

Achievements
Received high value orders regularly from Philippines. Made 3 visits to crack the deal.
Added Super Distributor in Thailand and orders received for Automatic Glass Door Systems.
Added Super Distributor in Malaysia and order received for various range of products.
Participated in Glass-tech Exhibition in Malaysia to promote the brand and to support newly appointed
distributor.
Added marketing support to Singapore based distributor to improve his sales figures, which eventually
increased.
Additional responsibilities
Apart from my territory, I used to provide marketing support to Australia and some part of the US. I managed to
develop a customer (glass door Installation Company) in California (USA) and grabbed an order worth of USD 14000. It
was trial order therefore amount was less. Received repeat orders from this customer regularly. In Australia we
doubled the sales in comparison to previous years. Major business added in New Zealand (project sale).

SALES MANAGER (EXPORT)
From SEPT 2017 – FEB 2018
Company profile- . It’s a manufacturing unit under Napco brand and is involved in producing
silicone sealants, UPVC / CPVC solvent cement, Wood adhesives and many more products.

Responsibilities
Export
Brand Promotion
Primary responsibility to develop sales of silicone sealants and other water based adhesives for furniture
manufacturers in Middle East region.

BUSINESS DEVELOPMENT MANAGER - Al Muqarram Industry LLC, Sharjah UAE (JAN 2017-AUG 2017)
Responsibilities
Marketing
Export
I was selected for this role because of my previous experience in East African market. But apart from Africa I was also
given India for business development.
Challenges
Brand image was spoiled by previous employees (wrong commitments) and my primary job was to do damage
control.
Achievements
I spent days with old clients to make them understand the changes happened in AMI’s management and
products.
Exhibit in an exhibition in Kenya to maximize the awareness
In exhibition we found one company from Mombasa who accepted our proposal and placed their first order.
I started visiting retailers and end users to promote the brand.
I did 3 containers business with him during my tenure at AMI.

SALES MANAGER – BERGER PAINTS INTERNATIONAL LTD. TANZANIA (JAN 2015 – DEC 2016)
Responsibilities
Sales in upcountry
Technical Support
I joined Berger Paints as Sales Manager. My primary target was to develop sales from our other towns in Tanzania.
Challenge
Language barrier
Damage control
Achievements
Being a self-motivated person, I took the responsibility to learn local language (Kiswahili) along with work. It
helped me a lot.
My first distributor I got in Dodoma (the capital of country).
After Dodoma, I got distributors in Morogoro, Lindi, Pemba, Zanzibar, Dar Es Salaam, Mtwara.
I did it successfully because before getting into the field I studied how competitors are doing their job. When I
found that they are mostly focusing on marketing of their brand, therefore I made a new team including a paint applicator, a person from marketing team and one guy who helped us in translating the local language in
English. It worked.
We started doing campaign in every city / town by sending invitation letters to all people who were working as
Painters in their townships.
Also distributed some useful gifts (tools mostly) in the end of Meet. This exercise helped me to get into the
news and painters started demanding Berger as well from paint retailers / dealers.
In six months time I was also ready with my basic preparation in local language. Then it became fun doing in
Tanzania.
I also did few Audits in different branch offices on Berger Paints.

BUSINESS DEVELOPMENT MANAGER – JOWAT ADHESIVES INDIA PVT. LTD. (JAN 2014-DEC 2014)
Responsibilities
Marketing
Business Development
My job was to prepare platform in different industries i.e. automotive filter manufacturer, textile industries, furniture
manufactures, automotive ancillaries.
Achievements
Successful trial at Benji Ltd (Sri Lanka) and order received.
Successful trial at Brandix Apparel Solutions Ltd Sri Lanka
Successful Trial at Green Ply (Pantnagar) and order received.
Successful trial at Elofic Filters Faridabad and order received.
Successful trial at Purolator Filters Gurgaon.

SALES MANAGER (TRANSPORTATION ADHESIVES) – BOSTIK INDIA PVT. LTD. (DEC 2011 – DEC 2013)
Responsibilities
Business Development
Sales
Technical Support
Achievements
Tata Marcopolo: A joint venture company (Bus manufacturer) which is India’s largest bus manufacturing
company. It took almost 14 months regressive follow up for meetings, then lab trials followed by line trials.
Field trials, costing, negotiation and finally entered into business contract.
Bostik came with a new adhesive technology (Silyl Modified Polymer) for global market replacing
polyurethane sealants.
Brought honor to Bostik when Tata Marcopolo invited Bostik to organize an “Adhesive Application Meet”
during their first ever Tech-Day Event.
Successfully introduced SR Adhesive at Ashok Leyland factory in Alwar (Raj) and Swaraj Mazda (in Punjab).
Successfully introduced distributors in north India to cater requirements in automotive aftermarket
applications (car service stations).
Successfully added new customers in automotive filter manufacturing segment and automotive seat
manufacturing sector.

BUSINESS & CORPORATE DEVELOPMENT MANAGER – MCCOY SILICONES LTD. (MAY 2006 – DEC 2011)
Responsibilities
Marketing
Business Development
Sales
Technical Support
Achievements
First company in my entire career where I learned a lot and because their working environment was so
positive, I was able to succeed in my entire endeavor in long run.
At the time of relieving I was handling entire team of 6 area sales managers located in different cities of India
to cater day to day needs in their respective regions.
I used to do presentations at customer’s end to educate them about products / technologies McCoy deals in.
Advantages offered with our products and services.
Primary market was Bus Body manufacturers and secondary market was automotive aftermarket.
I added various clients and dealers in North India. I also handled Pan India for trials and technical support
assistance.

TECHNICAL SERVICES – HENKEL TEROSON INDIA LTD. (OCT 2001 – MAY 2004)
Responsibilities
Technical Support
Achievements
I was able to optimize the uses of sealants and adhesives during the application.
It added savings to my customer’s account which was close to 2-4% of everyday consumption.
Since the application was in huge quantum that’s why this small saving gave a big impact.
My job got appreciation many times by my customers and my employer during my entire tenure.
Payment and purchase order collection was also a part of my job.
I also learned how to monitor competitor’s activity at customer’s end.

A result oriented professional with 18 plus years of experience in Marketing & Sales, Business Development,
Technical Services as well as in Distribution Management.
A keen learner with a flair for adopting emerging trends and addressing industry requirements to achieve
organizational objectives and profitability norms.
An excellent performer with consultative sales style, negotiation skills, exceptional solving abilities and keen
client assessment aptitude.
In-depth understanding of critical business drivers in the market; successful in building relationships with key
influence-rs and delivering on customer commitments.
Excellent communication & presentation skills with demonstrated abilities in mentoring motivated teams
towards achieving organizational goals.

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