Ref. No. : CA - 8190 - (Marketing Sales Service - Plastic Raw Materials – with 31.5 years in Plastic Industry)

Education

MBA (Marketing) from Bharitya Shiksha Parishad, U.P., India
P.G Diploma in Export Management from Annamalai University
B Tech (Chemical) from Calicut University, Kerala, India

Skill Sets

Result oriented go-getter, Team builder & motivator, knack of getting things done and making it happen, Excellent public & Industrial relations.

Work Experience

Dy.General Manager (Marketing)
Since Nov 2009
Company Profile :Manufacturer of Wollastonite, Cenosphere, Calcite, Talc, Dolomite and Kaolin.
Job Profile :
Business Development : Developing key customers of Rubber / Plastics / Ceramics / Friction / Paint & Coatings / Metallurgical / Construction Industry / Refractory / Insulation etc.explore market, Develop business with new & existing customers and obtain product approvals, Periodic market research, Conduct sales promotion and on time payment collection in order to achieve business growth.
Business AcquisitioN :Generate business opportunities, ensure timely offers, hold techno-commercial negotiations, follow – up and acquire the orders in order to achieve business objectives.
Customer Relationship Management :Co-Ordinate pre and after sales service, address customer concerns, ensure timely response and communication, visit customers, updating in the system, In order to maintain long term customer relationship.
Business Planning & Review : Estimate the market size, Prepare annual sales plan, Collect info about competitors and monitor achievement of monthly / periodic key business objectives and take corrective actions in order to achieve business plans.
Export Documentation : Ensuring prompt and accurate sales documentation for collection and negotiation. Monitoring timely accounting of transactions and clearing there of periodical reconciliation of customer accounts and getting balance confirmation periodic forex reporting for forex coverage / hedging.Verification of Agency Agreements / Periodical Verification and Payment Of Commission.

General Manager
Jul 2008 – Oct 2009
Company Profile :Part of an international trading cum manufacturing group, with the diverse business interest including chemicals, plastics, white & brown goods etc spanning over 30 years and with the presence in more than 6 countries in African continent.
Job Profile :
Strategy development & Implementation
Strategic & cost effective sourcing of raw materials for the manufacture of Plastics & Plasticizer / Textile / Leather / Soap & Detergents / Cosmetics & Personal care / Glass / Paint, Lacquers & Inks / Pharmaceutical /
Food processing & Additives / Mining, Oil & Gas/ Solvents / Water Treatment Chemicals
Implement overall product supply strategies including working closely Distribution & Logistics to identify.
opportunities for product trading & joint investment opportunities.
Develop & drives sales & operations.
Implement product supply mode conversion strategies.
Promoting Pricing Initiatives.
Lead Price increase initiatives.
Approve pricing for new business.
Introduce new pricing elements when implementing new market approaches
Monitoring & Understanding
Monitor competitor product activity & reports on supply positions & strategies.
Track the developments in the overall markets.
Evaluate the product supply trends.
Ensure the overall product market is understood & documented, including market size, growth potential, competitive environment, product sourcing status & average selling prices.
Managing Profitability
Responsible - Budget & P&L
Owns profit performance & identify opportunities by customer & industry segments
Develop & drives sales incentive schemes
Supervision of Sales Service Activities & marketing Administration
Direct supervision.
Pricing support.
Data management & analytical support.

Asst. General Manager
Dec 2004 - July 2008
Merchem Ltd, leading manufacturers of Rubber Chemicals, Agrochemicals, water treatment chemicals and specialty chemicals.
Job Profile :
Budgeting
Planning sales volume.
Ensuring Achievement Of Sales Estimates For The Financial Year.
Pricing
Achieving Price Realization As Estimated Periodically.
Customer Service
Developing Key Customers Of Rubber / Plastic / Agro & Pharm applications.
Profiling customer service effectiveness and ensuring service requirements.
Measurement of customer satisfaction annually.
Cycle – Time Measurement In Order Processing.
Technical Co-ordinnnation
Product development Co-Ordination with technical team for buyers.
Timely customer complaint resolution.

Manager
Aug 1992 - Dec 2004
Birla Carbon, leading manufacturers of Carbon Black & Specialty Black
Job Profile :
Develop and maintain relationship with Global and Regional accounts of Rubber / Plastics / Ink / Paint Industry
Develop annual business plans in alignment with the strategic objectives of the company.
Plan, forecast and prioritize activities related to marketing / sales for the team to achieve the set goals
Develop and maintain relationships with all customers (existing and new)
To ensure quality of service for optimum customer satisfaction through liaison with other functions in the company
Evaluating, appointing and developing freight forwards with strategic perspective.
Reviewing and improving the banking effectiveness for export transaction.
Product development Co-ordination with technical team for International Buyers
Timely customer complaint resolution.
Tracking export market & scanning the demand supply trends.
Studying the competition activities & its impact on our export business for evolving workable plan.



Future Goals

The desire for a better & large responsibilities in a much more competitive environment with better financial benefits & perks.

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