B.Tech. Polymer Science, University College of Science and Technology, Kolkata, 1988
PG Diploma in Marketing and Sales Management, Bharatiya Vidya Bhavan, 1985
B.Sc. Honours, Chemistry, Calcutta University, Kolkata, 1983.
Strategic Marketing, Pricing Policy, Business Plan, Business Development, Procurement from International Sources,
General Manager–Mktg/Sales & Supply Chain Management: Since Jan 2010
Deputy General Manager - Marketing and Sales : Jan 2007 to Dec 2009
Company Profile: Leading manufacturer of high performance PP compounds and Alloys catering exclusively to the automotive industry.
Roles & Responsibilities:
Ensuring sales and revenue in line with organization target through maintain existing business in line with industry growth and enhancing sales & revenue growth through effective “share-shift” & new business development
Industry and competitor activity analysis, preparing sales strategy, marketing
business plan- both mid-term & long-term, product pricing
Preparing budget - both short term and long term for marketing, sales and supply chain function
Price finalization with automobile OEMs like Suzuki, Ford, Mahindra & Mahindra, Tata Motors, Honda Cars etc
Working closely with Automotive OEMs R&D and styling departments from the inception of new models/ projects
Technical and corporate presentation to end users
MIS & effective communication between cross functional departments & top management
Credit control
Improving customer satisfaction rating on account of On-time delivery, easier accessibility and customer friendly environment
Production and purchase planning, purchase, sales co-ordination, stores and Logistics.
Improving manufacturing cost through “productivity” enhancement and effective “inventory & logistics management”
Procurement worth Rs 25 crore per month from both international & national market
Managing and motivating a team of dynamic young professionals
Inventory management
Deputy General Manager - Marketing
(2004 - 2007) Duration 03 years
Company Profile: Manufacturing Color & Additive Masterbatches for dope dyeing of man-made fibres, various plastic applications and Engg. Plastics &
Compounds.
Job Profile:
Established new manufacturing facilities and lab for engineering thermoplastic compounds.
Developed product range based on PA-6, PBT and PC to meet the requirement for various industrial applications.
Established a strong techno-commercial marketing team and resourceful distribution network across India
Achieved significant business volumes in a short span of time meeting revenue, growth and profitability targets.
Manager - Technical Marketing
Duration 09 years
Ester Industries Ltd
Roles & responsibilities
Business development and product development of the Engineering Polymers division
Managing the complete product/application development cycle of need identification, product development, product trials, and technical approval - till completion of 3 commercial supplies.
Technical services to customers
Developed the entire product range based on PA-6, PBT and Polycarbonate including several import substitution grades.
Provided active support to sales team by conducting numerous technical presentations and seminars and designing brochures and product data sheets.
Established product specifications benchmarked to international standards.
Independently managed the business with Department of Telecommunications.
Secured technical approval from RDSO, Indian Railways, Dept of Telecommunications, Bayer AG, Germany etc.
Business Development Engineer
Duration 02 ½ years
A leading glass fibre manufacturing unit,
Looked after business developed on an all India basis for glass fibre products for thermoplastic and thermosetting applications.
Sales Engineer
Duration 02 ½ years.
A Polymer raw material trading company,
Looked after the sales, marketing and technical services of engineering thermoplastic resins PA-6, PBT, POM and PET.
Business Head/ CEO/ VP
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