Ref. No. : CA - 6713 - (Marketing Sales Service - Plastics Products – with 28.8 years in Plastic Industry)

Education

Pursuing MFT(Master in Foreign Trade )—from Pondichery University.
PGDCO(Post Graduate Diploma in Computers & Office Management) from IGNOU, Delhi in 1997.
PGDM (Post Graduate Diploma in Management-Two year full time MBA), Specialisation in Sales and Marketing from IMM, Delhi in 1996.(1994-96)
B.Sc. (Physics Hons )-1ST Class from Utkal University, Bhubaneswar, Orissa in 1991.

Skill Sets

Trade
Distributor/ Dealer Channel
Corporate & Institutional Sales
Strategic & Tactical Planning
Profit Centre Operations
Market development & Expansion
Product Lunch & Management
Product and Brand Management
Target Marketing & Penetration
Techno-Commercial Negotiation
Relationship Management
People Management
Market Research

Work Experience

General Manager-Marketing (Consumer Goods) Since July 2008
Reporting to Vice President , Consumer Goods
General Manager-Marketing All India (Industrial adhesives)
Reporting to Vice President (Business Development)
From June 2007 to July 2008
Company Profile : Leading manufacturer and exporter of various Adhesives, Emulsions, Pigments used in Packaging, Textile, Furniture, Printing, Footwear, Paint industries.
Job Responsibility:
All India Revenue generation & promotions for adhesives in BOPP tape, Textile, Printing, Paint, Footwear and Furniture Industries
Set up, monitor and train Nation wide team of SRs, ASMs, RSMs, ZSMs and NSM.
Set up and monitor the Back office management team and Brand management team.
Set up and monitor the Nationwide network of CnF agents, Distributors and Dealers/Retailers.
Set up and monitor All India Revenue targets.
Accountable for optimum utilisation of manpower resources, to increase market share of brand .
To build strategies to respond to competition and Market Intelligence.
Building strategies for Product Lunching .
Set up and monitor Nationwide Sales Promotion and Advertisement Budget.
Brand Management .

Regional Sales Manager-North : July 2004
Area Sales Manager-Promoted in July 2000
Senior Sales Officer- At the time of joining in July 1998
Prince Pipes & Fittings Pvt. Ltd., Mumbai, Manufacturer and Exporter of UPVC Pipes, Fittings, Valves, PPRC and CPVC Plumbing Systems.
Job Responsibility :
Responsible for Sales and Collection Target, Servicing customers and Business Development in North India.
Supervising, guiding and controlling a team of four ASM and 15 marketing executives.
Set Sales and Collection Objectives.
Formulating zonal sales plan and strategies.
New Business Developments
Controlling and Monitoring the Inventory of Company Depot & Distributors.
Sales forecasting.
Collection of daily/ weekly/ monthly reports from field force and consolidated the same, analysis, interpretation and take corrective actions.
Regularly monitoring competitions activities.
Local advertising /sales promotion especially below the line of activity like Architect Meet, Plumbers Meet.
Pre and post Lunch activities at the time of new product introduction.
Coordinates with key accounts like Architects, Consultants, Contractors, Builders and Govt. Departments for promotion and approval of the products.

Accomplishments:
Attain great heights, joined as Sr. Sales Officer in 1998 and promoted to Regional sales Manager within a Span of 6 years.
Awarded thrice for outstanding sales growth in Delhi, Rajsthan & Haryana.
Awarded for best Executive – Institutional Sales.
Awarded Best HOD in the year 2006-07.
Selected by top management as one of the member in strategic planning committee and member of training faculty.
Placed PRINCE a brand name in projects and household by maintaining rappo with Architects, consultants and channel partners.

Senior Executive –Sales
Dec’ 1997- June’ 1998
Adino Telecom Ltd. (Member of Onida Group), Delhi
All India distributors of Motorola Radio Pagers and Accessories
Role:
Direct Marketing of Motorola Radio Pagers & accessories in Govt., MES, and Other Corporate sectors.
Reporting to Regional Manager-North
Handled 50 clients sales and service.

Senior Marketing Executive
Oct’ 1996- Nov’ 1997
Rockwin Flow Meter India Pvt. Ltd., Delhi
Manufacturer and Exporter of Flow Meters for various applications in Industrial sectors Having Turn over of 100 crore.
Role:
Developing market for Flow meters in U.P, Delhi and Haryana Industrial sectors.
Marketing support to Production and Technical Department.
Reporting to Marketing Manager.

Management Trainee
April’ 1996- Sept’ 1996
Shiva Papers Ltd., Delhi
Manufacturer and Exporter of various types of Papers having turnover 150 core.
Role:
Market Research on demand of paper products in OEM and Institutional sectors.
Preparing MIS on consumer demand and Competitor Analysis.














Future Goals

To be top notch marketing professional of high repute in India

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