• Gender: Male
• Age: 50
• Designation: General Manager
• Highest Education Level: Post Graduate Diploma
• Current Gross Salary: INR  1300000 /Annum
• Expected Gross Salary: INR  1600000 /Annum
• Preferred Country: India
• Notice Period: 30  Days
• Preferred Location: Delhi
• Work Experience: 26.8 Year(s)

Education

Post Graduate Diploma in Sales & Marketing Management From National Institute of Sales in 2000.
Bachelor of Arts From Delhi University in 1997

Skill Sets

Channel Management, Corporate Sales, Direct Sales, Man Management.
IT Skills / Certification:
Diploma in Computers from NIIT in 2000
Well versed with Windows XP MS Office 2007, SAP

Work Experience

General Manager - Marketing
Since Nov. 2008
Company Profile: Leading manufacturer of Polyester (PET), Polypropylene films, Metallized film, coated film, etc
Highlights:
Have been instrumental in driving annual business worth Rs. 150 crores.
Stellar role fortifying the product build-up activities in newer areas & regions.
Demonstrated abilities in bringing out market orientation & technology up-gradation as per customer needs. Established about 12 whole new ranges of products to retain market share & to sustain growth.
Integral in generating contractual long term orders to maintain consistency in revenues which otherwise was getting affected by price volatility.
Successfully developed new products/new customers, accordingly new machineries bought/tie-up with big corporate majors like PEPSICO, AMCOR, ITC, Parle and BRITTANIA.
Played a pivotal role in new product development and keeping product prices competitive. Ensured fast services to customers.
Adroit at formulating plans for volume estimations, market expansion & see areas of better reach/penetration.
Played an effective role in revamping the effectiveness of In-house/dealer sales performance.
Tapped areas of growth & proposing new projects to the management to capitalize on such opportunities through market intelligence activities.
Coordinated and interfaced with the R&D department after studying customer requirements & providing critical inputs for rapid product development & product improvisation initiatives.
In tape and textile segment, tapped 70% of market share. In non-tape and textile segment, tapped 56% of market share.
Increased the business from 500 mt 1500 mt in a short span of one and a half years.
Designed and effectuated a unique ‘Customer Complaint Redressal System’ based customer satisfaction index.

Executive Manager-Marketing (All India)
From Mar 2006 - Nov. 2008
Company is a leading manufacturer of Polyester Chips, BOPET/ BOPP/ Coated/ Metallised/CPP Films, Packaging Machines, Converting Equipment, Inks, and Adhesives.
Job Profile:
Steered initiatives towards achievement of organizational goals with chief responsibilities pertaining to Sales, Business Development, Merchandising, Channel Management & Distribution, Key Account Management, Receivable Management and Training for the BOPP Films business at National level. Primary challenge was on strengthening the existing BOPP Films business in the Packaging Industry. Led a team of 8-9 personnel. Reported to the Vice President.
Highlights:
Drove annual business worth Rs. 90 Crores. Augmented business from 200 MT to 700 MT in a span of two years.
Demonstrated abilities in developing dealer distribution network for converters.
Looked into new product development and keeping product prices competitive.
Appointed 46 Dealers and established a strong distribution network. Key focus was on strengthening the channel base in North India. Oversaw tasks including manpower planning, recruitment and training, defining KRAs, logistic planning, development of reporting formats and information systems.
Designed annual tie-ups with converters and direct end users. Enhanced business by insisting that converters promote quality products with focus on end-customer satisfaction.
Initiated tie-ups with big corporate like PEPSICO, AMCOR, ITC, BRITTANIA, REXOR and PAHARPUR.
Was recognised for maintaining strict discipline on the monthly debtor list and control of credit period in the market, keeping in mind that 90% of the business was done through advance supplies. Ensured speedy resolution of disputes pertaining to treatment levels of film, delays and untimely issuance of credit notes.

Assistant Sales Manager
From Nov 1998 – Mar 2006
Joined as Sr. Officer;
Promoted as Executive in 1999
Rose to Asst. Manager in 2002
Company Profile: Engaged in the manufacture and marketing of a large plastic product portfolio ranging from injection moulding to furniture and PVC products.
Job Profile:
Drove sales worth Rs. 11 Crores per annum of plastic crates through a network of 23 Channel Partners in Delhi, Haryana, Punjab, and Himachal Pradesh. Additionally handled the Institutional Sales portfolio across these states. Managed a team of 6 officers and 2 sales executives. Reported to the Executive Vice President.
Highlights:
Championed business generation worth Rs. 11 Crores in 2000. (As against set targets of Rs. 8 Crores) through strategic market acquisitions and developing new channels of distribution.
Implemented competitive plans and programmes for generating and expanding retail network operations in Delhi and NCR. Ramped up channel sales by Rs. 2.5 Crores in a period of 11 months in 2001. Enhanced average revenue per dealer by over 18% p.a. in spite of declining revenue trends in the industry.
Effectively managed key clients such as Coca Cola, Pepsi, Maruti, Hero Honda, Perfetti, Bajaj, GE Motors, Hero Cycles, besides many others.
Have been recognised and appreciated for outstanding relationship building, training & presentation skills. Intelligent, articulate & driven to succeed.
Instrumental in training, developing & mentoring Team Members, Regional Sales Representatives/Dealers to attain sales targets & service standards.
Holds the distinction of introducing and positioning new products in new market segments after conducting customer trials. Supported establishment & growth of segments.
Received the Excellence Award for Sales and Collection in 2001-02.

Future Goals

Management in Plastic industries