• Gender: Male
• Age: 50
• Designation: General Manager
• Highest Education Level: Masters - Degree
• Preferred Country: India
• Notice Period: 30  Days
• Work Experience: 25.2 Year(s)

Education

M.B.A. From Specialization in Marketing Management Devi Ahilya University Indore in 1999

MBA Project: Colgate Palmolive India Ltd on Sales Promotion Campaign.

B.Sc. (Mathematic- Science) From DAVV Indore 1996 with 61% 

H.S.C (Mathematic- Science) with 74%

Skill Sets

Marketing Management, Brand Management, Product Management, Sales Management, Rural Marketing, Household Consumer products, FMCG and OTC products.

Core Marketing and Sales profile with deep working on Marketing Communication and development of Strategic Product range. Positive attitude, Self driven, Team Player and proven track record.
Looking for challenging opportunities in Sales and Marketing.

Work Experience

AGM Marketing and Business Development
Since Oct 2015
Company Profile: Manufacturer of Household plastic products
Job Profile:
Create Brand mind share and to develop winning product offerings
Created Brand road map, Distinctive Positioning strategy, and high impact Marketing Communications.
Formulated Strategic Product Offering and Launched 15 plus New products

Key Account Heads 
Jan 2014 to Sept 2015
Company Profile : Manufacturer of Beds & Pillows & Home Furnishing.
Job Profile : 
Life Style, Hyper format and Company 
owned franchise stores to achieve Sales Targets by Multi Brand Sales and Marketing operations .

Achievements  :
Growth of 12 % YoY on Brand and 105% Achievement of Target for Brand.
Created pool of demand by Institutionalizing best of Merchandise practice and full of Event throughout the 3 Quarters. 
Successfully Led Aggressive Team of 3 Regional Managers, 8 Clusters Managers,140 Sales Promoters and Backend Team.
Also got an opportunity to Market place Cookware Brand and Household Plastic Brand as a strategic alliance.
Brand Tangerine earned recognition as Promising Brand by ET and Most Stylish Brand by HT 

Marketing Manager 
April 2013 to Jan 2014 
Company Name : Kriti Industries Ind. Ltd
Company Profile : Leading Manufacturer of Agricultural Pipes and fittings and Building Products.
Job Profile : 
To regain Brand Mind Share among the Channel partner and Consumers who predominantly belong to Rural India. . 

Achievements :  
Enthusiastically Designed and executed strategic Marketing programmes at all breadth and length of Rural Marketing 
Organized Strategic and Innovative Consumer oriented Marketing Program like Trolley painting, Wall Painting, Consumer reach Via rural Demo Campaign, Farmer Meets, Exhibition, Mela, Literature Distribution AV Displays, Social media campaign.
Organized Marketing programmes towards Channel Members like Dealers Meet, Dealer Conferences, Shop Branding, Dealer/Sub Dealer Certificates.
Organized Marketing programmes towards influences like farmer meets, Plumber Meets, Give away merchandise.
New Product development and Launch of New Column Pipe with Safety Key.
Designed and executed Social Responsibility Programme via honoring KASTA Pratibha Puraskar and KRITI Scholarship Schemes to Meritorious Students 

Product Head 
May 2006 to March 2013 
Company Name : Hamilton Housewares Pvt. Ltd.
Company Profile : Manufacturer of Glass Tableware, Cookware and Dinnerware range & Household products.
Job Profile :
Product Management and Marketing Communication.
Achievements  :  
Developed Healthy Product range from scratch to concept development,: Managing entire Product portfolio - New Product Development, Packaging Development, Allocation, Launching, Inventory Management, Competition mapping, Consumer Research for product and perception.
Established Brand in most competitive environment by Consistent Innovative approach to Keep Brand ahead as per relevance and its freshness –1) ATL Advertising and promotion in TV/Radio/Print / Hoarding/Internet/Events. BTL Advertising and promotion – Activation, Visual Merchandising, In-shop, POS Material. Managed multiple agencies.
Conducted meaningful Market Research – Qualitative /Quantitative
Achieved Business Objectives of Sales & Distribution by Closely working with Sales manager to achieve Sales Targets. Organized Sales force Training, Sales Promotion in respect to Consumer/Retail/Trade promo /Exhibitions.
Successfully led Cross functional team.
Successful Development and launch of 100s of New Products.

Brand and Product Executive
July 2001 to May 2006
Company Name : Yogi Ayurvedic Products Pvt. Ltd
Job Profile :
Achievements  
Earned and learned fundamentals of Product Management and Marketing Communication in a laboratory kind environment. 
Key Contribution in Product Development and Brand Building of Yogi Kanthika.
A non conventional sales and distribution module for Rural Market was designed and executed.

Sales Officer 
April 2000 to June 2001 
Company Name : Bakemans Industries Limited, and Candico Limited, 
Job Profile : 
To generate Product Sales via servicing retailers/ wholesalers/distributors/C&F.

TFO (Medical Rep.)
July 1999 to March 2000
Company Name : Cadila Pharma Limited
Job Profile : 
Responsible to execute launch campaign of new 
products and generating prescription-based sales, via detailing and PR activities with medical practitioners & Chemist.
Achievements
Rewarded as Top Ten Sales Performer at all India scale.

Extra Curricular:
State level Act Winner, 
Represented District in football matches
Represented in National Jamboree in Scouts.
“A” Certificate in N.C.C.

Future Goals

Growth