Ref. No. : CA - 7542 - (Marketing Sales Service - Plastics Products – with 44.9 years in Plastic Industry)

Education

B. Tech (Hons) From IIT, Kharagpur, India In Metallurgical Engineering (1977)-With 63%
Higher Secondary In Science From South Point High School, West Bengal Board, India With 74%

Skill Sets

Industrial Marketing, Sales training, General Management

Work Experience

Business Development Head
Since 2008
Company Profile : Specialist producer of Color Coated Aluminium and Steel Coils of varying widths and gauges
Responsibilities include:
Corporate Branding of Roofing products
Coordination of Group Export of Roofing products to other African countries
Domestic Sales of Plain and Oven Baked Coated Aluminum Coils
Inventory control of Raw Materials at Group units
Systems improvements for all 18 roofing group units in Nigeria
Achievements:
Substantial improvements in Shipping logistics, time and reliability
4 times jump in Export tonnages from last year
Significant drop in Inventory days in the Units
Several Nationwide Branding campaigns carried out
Designing & Launching of brand new Website

Independent Marketing Consultant in Pune India
From 2005 to 2008
Consulted with include:
KK Nag Ltd, Packaging and Plastics company
Renaissance Strategic Consultants
Eclipse Combustion Private Limited
Achievements:
Researched and Established new product line for KK Nag- Geofoam
Developed and implemented the Art of Corporate Training with Nokia, John Deere, ICPCA etc. under the Renaissance banner.
Handled, coached and implemented complete Marketing related systems for Eclipse Combustion for 2 years and graduated from part time to full time consultancy based on quality of services rendered.
Was invited to the US by AFMT to outline the India Marketing strategy for licensing agreements to the Expanded Polystyrene sector.

DGM to GM to VP Marketing
From 1994 to 2005
KK Nag Ltd, Pune
Responsibilities included:
Overall companywide responsibility for the Sales and Marketing function of the Expanded Polystyrene foam packaging business consisting of 4 companies in the Group to the White Goods, Automobile, Marine Food and other Engineering industries.
Handling the Evaporative Air Coolers business of the company under the brand name Breezair from Australia.
Member of the Company’s Management Review Committee.
Key Process owner for ISO 9001:2000 related to Sales & Marketing
Manpower recruitment.
Branding and promotion.
Accounts receivables collection and credit control.
Achievements:
Tripled sales of the flag ship divisions during my tenure by attacking both the Width and Depth of the market.
Took charge of Marketing for all the companies in the group gradually
Established ISO 9001:2000 successfully and validated systems year after year.
Conceptualized, designed and launched brand new website for Company
Trained in Australia- Breezair- for Product orientation and promotion of EAC’s in the Indian Market.
Established new channels for sales of EAC’s in India successfully
Controlled Accounts receivables to a level which resulted in reverse cash flow to the company.
Introduced the concept of Customer focus in the company
Trained, motivated and developed the entire Sales force

Export Manager/ Product Manager/ Area Manager
From 1988 to 1994
Thermax Ltd Pune/ Calcutta.
Responsibilities included:
Export of Heat Recovery equipments and Absorption chillers to S.E.Asia and other countries
Product management of Recuperators and Steel Plant products
Product Manager for Exhaust Gas Boilers
Achievement of Sales targets of Eastern Region
Project coordination for high value jobs in the East.
Achievements:
Negotiated and secured the largest order ever for Calcutta office
Established the company’s identity in Steel Plants.
Introduced new product Recuperator to the company’s stable and developed first time Product Manuals.
Outlined a new role for an Export Manager in the Heat Recovery Division
Was nominated for overseas visits for negotiations of Export orders in new territories as part of the company’s team.

Sales Engineer
From 1982 to 1987
Larsen & Toubro Ltd, Delhi /Calcutta.
Responsibilities included:
Northern Regional section head for Foundry Division- achievement of Sales targets and managing accounts receivables.
Promoting sales of Imported Furnaces.
Promoting sales of Recuperators in Northern Market.
Achievements:
Doubled sales in Northern India during my tenure for Iron and Steel castings
Was part of the team that secured the first time multi million rupees order for an imported furnace in the Northern territory.

OTHER WORK EXPERIENCE:
I worked for 8 months in 1987/88 in Ispat Profiles Calcutta where I was responsible for promoting the products of new up and coming factory. The products included Rolled Structural Steel sections, Rails and H beams.

As my first Sales job, I also worked with Firth Steel in Calcutta for 18 months in 1980/81 where I managed and handled the Sales Office single handedly. Products included Tool and Alloy Steels sales to the Engineering Industry in Eastern Region. Sales tripled during my tenure.

I also worked for 2 ½ years on the shop floor in Steel Melting shops and Foundries with Ms Guest Keen and Williams and Bhartia Electric Steel in Calcutta where I was exposed to Manufacturing processes in details.

TRAININGS UNDERGONE:
At TEAM Industries, Grand Rapids, MI for manufacturing and marketing orientation of specialized Expanded Polystyrene products in 2007
At Adelaide, Australia for Application and Marketing of Evaporative Cooling Systems at Breezair Factory in 2003
At United Systems, Pune for SAP- R/3.4.6 C module in 2004 for Sales and Distribution module





Future Goals

To head the Marketing function of a dynamic organisation which can leverage my wide experience to improve the company;s growth prospects, image and profitability.

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