• Gender: Male
• Age: 54
• Designation: General Manager
• Highest Education Level: Diploma
• Notice Period: 30  Days
• Work Experience: 33 Year(s)

Education

Diploma In Marketing Management From Wellingker Institute of Mngt. & Dev., Mumbai, 1993

Bachelor of Commerce From Narsee Monjee College Of Commerce & Economics, India in 1992

Skill Sets

Dynamic, competitive sales professional with rich experience and quantifiable achievements in the White Goods, Small Appliances and Building Material & PVC Piping Industry. 
A history of significant sales volume which illustrates the ability to develop channel network, launch new products and possess an in-depth understanding of the market/Industry dynamics
Demonstrated commitment to building and leading a sales team and working with colleagues to achieve bottom line. Exceptionally well organised coupled with self-motivation, creativity, and initiative to achieve goals. 
Recognised for strong and decisive leadership, face challenges head-on and execute sound decisions while implementing marketing programs

Experience in Driving Strategy, Sales, Business Development, Market Share, Contribution & Profits in Intensely Competitive Markets & Industries.

Work Experience

General Manager - Marketing
Since Dec 2015
Company Profile: Leading manufacturer of PVC ropes and nets which are used in various applications like Shipping, Fisheries, Transmission Lines, Borewell Systems etc.
Job Profile:
Responsible for Pan India operations including marketing and sales (Distribution Management, Institutional Business & Project Sales, Channel Management, Profit Centre Process and managing all constituents in Operations)
Responsible for achieving sales revenue & growth targets by driving business thru distribution network across India. Developing Institutional & Project business & Channel management.
Realization and Profit Centre Management for the organisation.
Leading a team of 75 people in various functions like Marketing, Sales, Logistics Accounts and Admin. Sales team comprising of 7 Regional Managers, 3 Branch Heads and 35 frontline executives who service the distribution network, institutional sales and business development.
Manage market expansion thru the sales team, plan marketing strategies and implement the same successfully with the team.
Planning and implementation of yearly revenue tgts and KRAs.
Liason and coordinate with A class Builders, Power Transmission & Shipping Companies to finalise the business deals.
Key Result Area- Drive and Extract volume and revenue from Project Sales Segment.
Ensure effective coverage of Market with required Reach and Addressability.
Regularly review the sales team through KRAs and track monthly performance through Primary and Secondary Sales.
Drive market penetration and ensure high brand visibility in the sales outlets
Devise the marketing campaigns with proper balance of ATL and BTL activities..
Plan and implement promotional campaigns suiting the customer segments in the local market. Responsible for utilization of marketing and promotional budgets regionwise on pan India basis.
Monitor competition and report strategies & recommendations to the Management.
Track dealer ROI (Viability), control Discounts and Cost/Expense Measure with an eye on Gross Margins through the team

National Head - Sales
Nov 2014 to Dec 2015
Company Profile: Leading manufacturer of pipes
Job Profile:
Responsible for Pan India operations handling Distribution Management, Institutional Business & Project Sales and Channel Management.
Responsible for achieving sales revenue & growth targets by driving business thru distribution network across India. Developing Institutional & Project business & Channel management.
Realization and Profit Centre Management for the organisation.
Leading a team of 160 people through 10 RMs and 3 Cluster Heads which include sales, business development, admin,customer service and commercial.
Manage market expansion thru the sales team,plan, marketing strategies and implement the same successfully with the team. 
Planning and implementation of yearly revenue tgts and KRAs.
Liason and coordinate with A class Builders,Plumbing Contractors for Business Development.
Key Result Area- Drive and Extract volume and revenue from Project Sales Segment.
Ensure effective coverage of Market with required Reach and Addressability.
Regularly review the sales team through KRAs and track monthly performance through Primary and Secondary Sales.
Drive market penetration and ensure high brand visibility in the sales outlets. 
Plan and implement promotional campaigns suiting the customer segments in the local market Responsible for utilization of promotional budgets for the territory. 
Monitor competition and report strategies & recommendations to the Management.
Track dealer ROI (Viability), control Discounts and Cost/Expense Measure with an eye on Gross Margins through the team
          
National Sales Manager
May 2012 to Nov 2014
Company Name: Racold Thermo Ltd
Company Profile: Leading manufacturer of Water Heating Solutions.
Job Profile:
Responsible for Pan India operations for all verticals of the business.
Responsible for achieving sales revenue & growth targets by driving business thru Modern retail format, developing Institutional & Project business & Channel management.
Profit Centre Management.
Leading a team of 110 people which include sales, business development,admin,customer service and commercial.
Manage market expansion thru the sales team,plan marketing strategies and implement the same successfully with the team. 
Planning and implementation of yearly revenue tgts and KRAs.
Liason and coordinate with A class Architects and Builders for Business Development.
Track dealer ROI (Viability), control Discounts and Cost/Expense Measure with an eye on Gross Margins through the team.
Key Result Area- Drive and Extract volume and revenue from Modern Trade Segment.
Ensure effective coverage of Market with required Reach and Addressability.
Regularly review Dealer sales performance & track the Secondary Sales
Develop and implement highly effective sales tools and train distributor/dealer/sub dealer network on their efficient usage.
Work closely with the modern retail  network to ensure that product and services meet market needs and are executed on time and on budget.
Supervise on training and development and execution of sales follow up programs.
Drive market penetration and ensure high brand visibility in the sales outlets 
Plan and implement promotional campaigns suiting the customer segments in the local market Responsible for utilization of promotional budgets for the territory
Monitor competition and report strategies & recommendations to the Management.

Zonal Manager
Aug 2009 to April 2012
Company Name: HSIL Ltd 
Company Profile: Leading manufacturer of Sanitary ware and has four more verticals in Faucets, APD, Tiles and Kitchen Appliances.
Job Profile :
Responsible for entire West Zone (Mumbai, ROM, Goa, Gujarat & Chattisgarh). 
Responsible for achieving sales revenue & growth targets by developing channel network,institutional business, project business, and driving business development.
Profit Center Management for West.
Leading a team of 60 people which include sales, marketing,business development, admin,customer service and service.Manage the Brand Store in Mumbai.
Manage market expansion thru the sales team,plan marketing strategies for the region and implement the same successfully with the team. 
Planning and implementation of yearly revenue tgts.
Liason and coordinate with A class Architects and Builders for Business Development.
Track dealer ROI (Viability), control Discounts and Cost/Expense Measure 
Liase with channel partners and ensure Investment as per market potential.
Ensure effective coverage of Market
Regularly review Dealer sales performance & track the Secondary Sales
Develop and implement highly effective sales tools and train distributor/dealer/sub dealer network on their efficient usage.
Work closely with the trade network to ensure that product and services meet market needs and are executed on time and on budget.
Supervise channel on development and execution of sales follow up programs
Drive market penetration and ensure high brand visibility in the sales outlets 
Plan and implement promotional campaigns suiting the customer segments in the local market Responsible for utilization of promotional budgets for the territory 
Monitor competition and report strategies & recommendations to the Management

Reg. Sales Manager
Jun 1996 to July 2009
Company Name: Godrej & Boyce Mfg. Co. Ltd
Job Profile:
Responsible for achieving sales revenue & growth targets by developing & driving business in Mumbai region. 
Leading a team of 2 Asst.Mgrs & 4 Sales Executives. Reporting to the Dy.General. Manager (Maharashtra & Goa).
Handle appointment of dealer, distributors & retailers, set targets for their salesmen, ensure optimum stock levels, and guide their sales team to achieve targets. 
Spearheading the development of trade network by building the dealer, distributor and retailer network.
Monitor dealer and distributor Credit control, and outstanding recovery
Track dealer ROI (Viability), control Discounts and Cost/Expense Measure 
Liase with channel partners and ensure Investment as per market potential.
In-charge of appointment/removal/addition of dealers and retailers to enhance effective coverage
Regularly review Dealer sales performance & track the Secondary Sales
Develop and implement highly effective sales tools and train distributor/dealer/sub dealer network on their efficient usage.
Work closely with the trade network to ensure that product and services meet market needs and are executed on time and on budget.
Supervise channel on development and execution of sales follow up programs
Drive market penetration and ensure high brand visibility in the sales outlets 
Plan and implement promotional campaigns suiting the customer segments in the local market Responsible for utilization of promotional budgets for the territory  
Monitor competition and report strategies & recommendations to the Management.
Handle Modern Trade & liason with them thru the team members.
Handled Pune region for 4 yrs (1999-2003) for all categories as Asst.Manager.
Key Accomplishment:
Awarded the “Champions Certificate” which is a felicitation from the Management for top performers in sales
Achieved continuous and significant growth of market share in 2004 and 2005 and developed a track record of consistently achieving sales targets

Executive
Sep 1994 to May 1996
Company Name: IFB Industries Limited
Job Profile:
Responsible for achieve sales targets within assigned territory by developing channel network and business development
Marketing Management; provide merchandising support to network, implement marketing programs/events to build brand image and handle Customer service issues
Key Achievement: 
Received Best Executive of the Year Award in 1994 in recognition of outstanding performance d sales contribution to the organization. 
Sent on a pleasure tour to Nepal as a reward

Marketing Officer
Jun 1992 to Aug 1994
Company Name: Apple Industries Limited
Job Profile:
Responsible for achieving sales and revenue targets for given region through aggressive business development
Gained exposure in Marketing, PR, Customer Service Management and developing relationship with Corporate clients 
Key Achievement: 
Received Cash Awards of Rs.5000 for six months in recognition of consistent achievement of Turnover Targets

Core Strengths:
Business Development, consistent achievement of sales targets
Sales Strategy/Planning/Implementation
Vast knowledge of market place and the capabilities & complexities of customers, products and competition.
Modern Trade & Channel Management
Exceptional multi tasking capability; balance competing priorities & deadlines
Building relations- inspire confidence/credibility
Communication, interpersonal, networking, relationship building skills
People management/leadership – train, mentor, manage, motivate, lead.

Future Goals

Growth