Ref. No. : CA - 30888 - (Marketing Sales Service - Plastics Products – with 16.5 years in Plastic Industry)

Education

MBA – Marketing from, Gujarat University

Skill Sets

Core Competencies
» Initiating marketing solutions to build data base and consumer preference to drive volumes.
» Planning marketing activities to achieve volume estimations and review effectiveness.
» Analyzing market trends, sales performance through channels, and other critical trends.
» Accomplishing primary and secondary sale targets.
» Planning and managing key account relationships.
» Stressing on the profitability and organizational aspects of key account management that examines the leadership qualities and
negotiation skills required for world-class key account management.
» Ensuring timely solutions to queries, maintaining excellent relations with key clients to generate avenues.
» Establishing a networking base with reliable and cost effective channel partners for enhancing market reach and penetration so
as to gain maximum profitability.
» Taking initiatives on innovative consumer and client contact programs to get the best deals in the markets.
» Leading, me

Work Experience

General Manager – Sales & Marketing
From December – 2018 to till
Company profile- innovative labelling & packaging solutions, is now a leading print house

Job profile-
Seeking out major clients and forming working relationships with the premier buyers and brand owners in the industry.
Overseeing and managing a large team of Sales Coordinators and to Identify valuable emerging markets by right forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace.
Serving as a business representative at major industry events, conferences, trade shows, and expositions to maximize company profit.
Forming sales strategies to keep company competitive and creative by avoiding stagnation in the market
place

Sr Manager Sales – Pan India
From January 2017 to 2018
Company profile- leading businesses in the Self Adhesive Label Manufacturers.

Job profile-
Managing a team of 4 executives, 4 sales coordinators
Responsible for managing and growing the sales of Self-adhesive labels, and engage with the Senior Management Team to
develop and implement sales strategies that we achieve and Exceed budgeted levels of sales growth in all service lines.
Achievement of sales, profit, and strategic objectives for the business unit supported.
Team Development
Engaging and proposing the development of new marketing propositions
Proactively identify opportunities for sales process improvement.
Facilitate an organization of continuous process improvement.
To work closely with the Operations Team to ensure successful smooth delivery of client services. Ensure quality control of all
sales output pertaining to customer acquisition and service delivery
Establish and monitor performance reporting systems
Coordinate sales forecasting, planning, and budgeting processes used within the sales organization. Proactively monitor and strive to maintain high levels of quality, accuracy, and process consistency in the sales organization's planning efforts. As needed, coordinate planning activities with other functions and stakeholders within the firm.
To manage the Market Excellence/Intelligence process; gathering market and customer information and providing feedback on
future trends, to support sales campaigns
Month on month sales reviews and training for hardcore sales

Worked with Webtech Labels Pvt Ltd . From Nov 2015 to Oct 2016 as Sr. Manager – Sales & Marketing
Job Role & Responsibilities: ? Responsible for day to day interaction with existing Local & International Key customers to ensure current business and
customer retention. Also, to keep a lookout for new opportunities with these customers and proactively strive to win more
business.
Development of new Clients
Understanding Client’s requirements & responding to their feedback
Provide suitable packaging solutions
Follow-up for complaints received from Client till resolving the same
Providing high quality customer service to ensure the customer satisfaction upto 95%
Apart from this take up & execute any work delegated by the Superiors
Servicing FMCG , Pharma , Agrochemical clients
Business development

Worked with Letra Graphix Pvt Ltd. From Oct 2013 to Oct 2015 Ahmedabad as Head – Sales & Marketing
Job Role & Responsibilities: ? Responsible for day to day interaction with existing Local & International Key customers to ensure current business and
customer retention. Also, to keep a lookout for new opportunities with these customers and proactively strive to win more
business.
Development of new Clients
Understanding Client’s requirements & responding to their feedback
Provide suitable packaging solutions
Follow-up for complaints received from Client till resolving the same
Providing high quality customer service to ensure the customer satisfaction upto 95%
Apart from this take up & execute any work delegated by the Superiors
Servicing FMCG , Pharma , Agrochemical clients
Business development
Brand launch , Marketing activities

Worked with Milestone Brandcom Pvt Ltd . Since July 2012 to October 2013 ‘, Ahmedabad as Gujarat – Branch Head .
Job Role & Responsibilities:
Managed a team of 6 people.
Serviced Telecom , lifestyle , FMCG , banks and insurance company
Media buying and planning
Managed BTL activities, promotions and Outdoor Media Planning, Servicing and Operations.
Vendor relations while conducting BTL activities, events and promotions.
To be involved in Key account handling in terms of revenue and servicing of projects
Relationship management – servicing existing clients and developing new relationships/ new clients
Understanding the client’s communication needs – planning and conceptualizing BTL marketing plan
Brainstorming and Ideating communication strategy
Briefing the creative team and ensuring that the commitments made to the client are kept
Coordinating with all the departments and ensuring effective execution.

July 2009- July 2012 with Star Consultancy. Ahmedabad as Business Development Manager handling a team of 10
executives.
Job Role & Responsibilities:
Client Relation:
Maintain good relationship with the clients and vendors.
Resolving all the queries from the employees and clients , ? Resolving the concerns and issues from the client end.
Helping the client to maintain updated information data about the employees and statutory related info.
Developing new business with the clients and references.
Recruitment:
Recruitment's for different verticals (Non IT & ITES) – at various designations from executive to GM.
Recruitment on both permanent & contractual basis.
Recruitment for various regions in depth – Gujarat, Maharashtra, Punjab, Delhi, Madhya Pradesh.
Taking care of the end to end recruitment cycle from sourcing to joining formalities.
Employee Relation:
Maintain a good relationship with the internal and external (outsourced) employees.
Monitor awards and recognition program for the employees(in assistance from the client managers)
Facilitate employee benefits administration.
Grievance redressal through personal visits and employee counseling.
Ensure statutory compliance for all the employees.
Organizing both internal and external training program for all levels of employees.

Noteworthy Contributions:
» Set up the Branch at Ahmedabad, Surat . Mumbai
» Successfully recruited 10 Recruiters in Ahmedabad, 5 in Surat and Mumbai. Also
» Instrumental in making agreements with more than 60 companies in just 8 months.
» Successfully created revenue of 7 lakhs per month

June- 2008- July 2009 with Kotak Life Insurance as Manager – Channel Development Ahmedabad
Job Role & Responsibilities:
» Responsible for recruiting, training, motivating, coaching and counseling Sales Manager (20 Nos.) and operations for achieving
revenue targets.
» Hiring Agents, interviewing them & recruiting for the Sales Managers.
» Planning & participating in Elite & creative
» activities for Advisor Recruitment
» Maintaining all branch glow signs and other
» related brand collaterals
» Supporting implementation of HO Marketing Programs as per HO briefs.
» Handle all the promotional activities pertaining to the company’s marketing needs for external and internal stakeholders
» Co-ordinate with advertising agency, PR agency, media agency, printers, and other vendors for having smooth operations
» Conceptualize and execute marketing activities encompassing ATLs, BTLs
Create/implement marketing strategies through effective use of media plan & budget and calendar of event
» Day to day execution of jobs and assignments
» Competition tracking

Career Summary
» Insightful experience in Business Development, Channel Sales, Key Account Management, Client Relationship & Team
Management. » A veteran with expertise in business development functions entailing:
- Breaking new avenues & driving sales growth.
- Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.
- Customer relationship management to surpass achievement of delivery and service quality norms.
» A keen planner, strategist & implementer with expertise in establishing & managing entire operations with key focus on top line & bottom line profitability by ensuring optimal utilization of resources.
» Hands on experience in handling direct sales, corporate relationships
» A multidimensional profile, experienced in handling sales and marketing, business development and solutions management
» Adroit at planning and achieving the sales targets, handling new product launches, managing large distribution network & sales
activities in the area: managing, developing, and training the sales team.
» Effective communicator with skills in interfacing with clients, suggesting viable product range, cultivating relations with them for
securing repeat business and ensuring quality delivery of products/ solutions to the clients.
» An enthusiastic team player & leader with an excellent reputation in the industry.
» Excellent communication, interpersonal, people management, relationship management and analytical skills; ability to take holistic approach for solving problems.

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