M.B.A Marketing From Institute of Technology and Management- (ITM) Mumbai In 2006.
Marketing & Sales Management From KC College Of Management In 1992
B.Com From I.Y.College, Mumbai University In 1991
Over 14 years of extensive experience in sales & marketing, business development, Channel sales with reputed organizations in F.M.C.G Like Procter & Gamble, Henkel Spic, J.L.Morrison.
Recognized proficiency in spearheading marketing operations with keen focus on accomplishment of company’s mission & profitability targets.
Proven track record of successfully superseding predefined targets and accomplishing consistent growth in turnovers.
An Out-of-the-Box Thinker with a proven track record of increasing revenues, establishing dealer networks, streamlining workflow and creating a team work environment to enhance profitability innovatively.
A skilled communicator with exceptional presentation skills and to lead teams and establish beneficial relationships with key players in the industry.
G.M. Sales & Marketing :Since Jan. 2007
National Sales Manager : Jan. 2005 - Dec. 2006
Zonal Sales Manager : Jan. 2002 - Dec. 2004
Company Profile: Manufacture of plastic moulded products.
Achievements:
Launching Wooden Home & Office furniture By creating The Marketing Strategy for launching and Setting up the Distribution Setup
Instrumental in setting up East Zone operations by initiating Franchise operations in Guwahati North East,& further extending to West Bengal
Introduction of products In Modern Trade
Played an important role in implementing marketing operations by appointing Distributors & sales person.
Achieved a growth of 12 % in over all sales in the designated area of operation.
Pivotal in introducing concept of Bank Guarantee to cover Bad Debts in New appointments and 30% of business is being done on bank guarantees.
Successfully reduced the outstanding from 45 to 60 Days to 21 to 30 days by introducing the cash discount policy & strict commercial control
Manager Sales
April 2001 - Jan. 2002
Achievements:
Recruited & Developed a team of 20 agents within a span of 6 Months against the company objective of 12
Achieved a breakthrough by of insuring 4000 lives in social sector in a span of 1 month
Awarded the Best performing Manager for performance in social sector.
Sales Manager
Aug. 2000 - April 2001
J. L. Morrison India Ltd.
Achievements
Successfully escalated direct coverage of Mumbai Metro from 4500 outlets to 10,000 outlets by restructuring Coverage pattern & proper utilization of manpower.
Implemented weekly billing system in all 5 lakh plus towns & secondary sales monitoring on weekly basis.
Developed firm permanent journey plans for field force for effective town control & cost control.
Area Sales Manager
Sept. 1998 - Aug. 2000
Henkel SPIC India Ltd
Company Profile: Manufacturer of hair care products like hair colourants
Achievements
Taken charge of Eastern MP - Raipur HQ a non performing Base, within 6 months transformed the belt into performing belt, by appointing Distributors in Raipur, Jabalpur
Bilaspur, Bhillai & executing the company coverage norms of Ready Stock Operations
Matching the operations in Mumbai & Pune.Based on this Perfomance Transferred to Mumbai
Taken charge of Mumbai – central Territory with a sale of 17 lakhs and 40 MT in April 1998. Exit May 2000 generating an average Business of 50 Lakhs and 75 MT. (15% increment from New Product launches).
Launched major brand ‘FA ‘and successfully achieved the companies Distribution & visibility objective by timely Execution & Man Management.
Sr. Sales Officer
Sept. 1992 - Oct. 1998
Procter & Gamble India Ltd.
Company Profile: Leading FMCG company.
Achievements:
Handled Hair Care, Laundry, Health Care Divisions and combined operations before Golden Eye, launched major Brands like Ariel, Whisper, Pantene and Head & Shoulders.
Indexed 140 % in sales over past in Ahmednagar Base by activating van operations and covering micro interiors
Executed line coverage i.e Hair care, laundry & health care in Aurangabad, Nasik by successfully generating the required infrastructure from the distributor by presenting him an effective R.O.I & in long run delivering the same to him.
Achieved Primary & Secondary Sales targets Month after Month by executing coverage norms, Man Management and creative utilization of promotion budgets.
Job Profile:
Planning:
Establish corporate goals, short/ long term budgets and developing business plans for the achievement of these goals.
Actively involved in business planning & analysis to assess revenue potential in business opportunities.
Profit Centre Operations:
Identify and develop new streams for long term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Utilize public information and personal network to develop marketing intelligence for generating leads.
Lead, train & motivate teams ensuring their career development & positive contribution to company.
Sales and Marketing:
Develop marketing strategies to build consumer preference and drive volumes.
Evaluate marketing budgets including manpower planning initiatives & adhere
to planned expenses.
Provide direction to execute promotions/launches in sync with regional characteristics.
Key Account Management:
Initiate/develop relationships with key decision makers in organizations for business development.
Identify prospective clients generate business from the existing, thereby achieve business targets.
Evolve market segmentation & penetration strategies to achieve targets.
Dealer/ Channel Management:
Identify and network dealers and channel partners, resulting in deeper market penetration and reach.
Evaluate performance & monitoring their sales and marketing activities.
Seeking senior level assignments in Sales & Marketing with frontline organization.
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