Diploma in Mechanical Engineering From Board of Technical Education, UttarPradesh in 1987
With an aggregate of 73.5%
Special Skills : Familiar with Visual Basics 6.0, ERP ,Windows and MS Office- 2000
Deputy General Manager Marketing
Since Mar 2006
Company Profile: Manufacturing of Industrial knives (HSS and Tungsten carbides) and Rolls with a wide range of products for mainly Metal and Steel, Paper, Print, Plastic, Rubber and allied industries.
Job Profile:
Responsible and managing sales in state of Maharashtra, Tamil Nadu, Andhra Pradesh, Karnatka , Kerala and Goa. Additionally responsible for sales of Knives in plastic industries as Product Group leader.
Primary responsibility:
Sales as per budget.
Design & Implement Sales Promotion activities to drive and develop profitable sales in the region and within cost control norms, paying particular attention to:
implementing pricing strategies that protect or enhance margins;
maintaining / growing business with existing/new accounts;
growing market share consistently with agreed business strategy
Conduct Demand Generation activities for all regional products
Provide structured market feedback on existing & new market segments
Take appropriate decisions in determining and implementing the right channels and identifying/appointing parties to grow market share and profitability in line with business strategy.
Manage customer outstanding to required standards
Contribute to optimal inventory management by management of overdue and ensuring maximum forecasting accuracy
People / Team Management – Individual and team management and development, including appraisal
Ensure the sales team continually adheres to and raises performance
Complete all operational and reporting administrative tasks on time and to required quality standards e.g. sales reports, forecasts and budgets, Business Improvement database
Responsible for turnover of 18 crores from above states and managing team of three Asst. Managers and five executives.
Directly handling key customers like Salem Steel, L&T, JSW Bellary, VSKP, BHEL Trichy,, TPI Products, ITC paper, West Coast paper, APPML, Misra Dhatu (Ordinanace factory) , ICF, BEML, TNPL, Manipal Jindal Stainless, HNPL, and others.
Additionally responsible for All India sales for Plastic and print industry through dealer network with the help of three executives at different locations..
Responsible and organizing in international fairs like Tube & Wire, Plastic fair “K” (Dusseldroff) and domestic exhibitions like IMTEX, TOOLTECH and others.
Analyzing upcoming Projects, study of market potentials and competitor activities.
Asst. Mgr Mktg
Jul 1993 To Jan 2006
Company Profile: Manufacturing of industrial diamond for grinding application and tools for stone cutting.
Job Profile:
Formulate and Executed sales strategies for Diamond industrial tools in states of Rajasthan, Haryana and Delhi besides stone cutting tools.
Managed performance of sales team and directly handled and developed business of 1.8 cores from customers like MICO ( Bangalore and Nasik), SKF Pune and Bangalore, Ashok Leyland, Mahindra & Mahindra , Bharat Forge,BHEL Hyderabad.
Sr. Sales Executive
May 1991 To Jun 1993
Company Name: Nucor Weld (P) Ltd,
Job Profile:
Executed sales in states of Punjab & Haryana.
Achieved and managed sales in new segments of Punjab sugar mills and tool industries resulting many folds increase in the business turnover of states.
Asst. Engr Prdn
Jun 1990 To Apr 1991
Company Name: Prakash Industries Ltd
Job Profile:
Ensuring discipline and teamwork in shifts among workers.
Training of work force to improve the wastages and also optimizing efficiency and effectiveness.
Independently managed operations of bulb sealing plants having work strength of 100 workers
Sr. Supervisor Maint
Dec 1987 To Apr 1990
Company Name: Lohia Machines
Job Profile:
Managed maintenance team and reduced the breakdowns of welding machines & Utility area and water treatment plant
Utilizing My Knowledge, Experience And Commitment To Fulfill The Goals Of Organization And Simultaneously Evolve Symbiotic Relationship.
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