Ref. No. : CA - 7386 - (Marketing Sales Service - Plastic Machinery – with 31 years in Plastic Industry)

Education

2005-07, MBA (Marketing & Systems) from SMU (Sikkim Manipal University)
1993-94, One Year Post Diploma In Plastics Mould Design From Central Institute Of Plastics Engg. & Technology (CIPET), Chennai – Hold Ist Rank (Gold Medallist)
1990-93, Three Years Diploma In Plastics Mould Making Technology From CIPET, Chennai (After Completing 10+2)
1993, AUTO-CAD (Level – I & 11) from CADD CENTER, Chennai

Skill Sets

Strong interpersonal communications; organizational and presentation skills; market awareness; delivering strategy & performance; retaining customers through good rapport; proactive approach; excellent man-management skills; strong analytical & conceptual skills.

Work Experience

Area Sales & Marketing Manager – SAARC Countries
Since Oct. 2008
Company Profile: Leader one-stop manufacturer & supplier, with the complete range of plastics processing auxiliaries for four application sectors: Injection & Blow Moulding, Extrusion, PET Preforms, & Optical Applications.
Role:- Business development and strategic planning, identifying the solutions, understand the customer requirement and propose the solution they need, opportunity assessment, deal execution and rollout, marketing in close cooperation with the global marketing team Identifying and leading new innovative opportunities and initiatives, Supporting the evaluation and execution of new alliances and partnership opportunities, To lead a team of sales and service executives, ensure overall performance, sales coordination with factories at Italy, Brazil & China. Reporting to country sales head – India
Notable Contributions
Successfully managed the global relationships with our most strategic customers including new growing partnerships.
Business development and key role in identification & retention of potential Customers.
Active participation in organising Plastics exhibitions.
Acted as escalation point for team to resolve critical customer service issues.
Coordinate activities of business concerned with pricing, sales, and distribution of products.
Convincing customers to buy the products and services or otherwise change their minds.

Manager – Marketing and Technical support
From Feb`07 – Sept‘ 08
Matsui Technologies India Limited, Noida- Part of Motherson Sumi Group involved in trading & distribution of plastics processing Auxiliary Equipments like dehumidified air dryer, mould temperature controller, process chillers, robot, quick mould changer, slow speed crusher, shredder-conveyor-granulator, dosing unit, centralised material feeding systems etc. Matsui India is a SBU of Matsui-Mfg-Co. Japan, formed through a Joint venture between Matsui-Mfg-Co Japan & Motherson Sumi India in Dec’06.
Role at Matsui India:
Leading a team of sales and service engineers as Manager – Marketing & Technical services on all India basis and managed overall Marketing functions to achieve business, ensured sales realisation, Business development, and Vendor development for product localization
in order to control cost. Ensuring overall Business development and team performance, Sales coordination with factories at China & Japan. Reporting to company CEO India
Notable Contributions:-
Coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency.
Successful administration & controlling the team of Asst Manager, Sr. Engrs, Engrs (Sales & Service) & dealer.
Business development and key role in identification & retention of potential Customers.
Market & competitors activity monitoring and formulate the strategies.
Closely monitoring of product(s) development, demonstration & trials.
Significantly contributed towards in-time execution of all major projects in India (Automotive, White goods, Packaging, Medical disposable, Optical media industries etc)
Capably handled Logistics area to achieve shorter lead times, hence sales realisation with overall customer satisfaction.
Established Dealer network in India.
Significant contribution in new office set up at Noida (India) & development of the team of Sales & Service personnel’s.
Active participation in organising Plastics exhibitions.

Assistant Manager – Sales & Service
From Mar`94 – Feb`07
Larsen & Toubro Limited, New Delhi - An Engineering company involved in manufacturing, marketing and servicing of Plastics Processing Injection Molding Machines & Plastics Auxiliary Equipments at their Chennai works in technical collaboration with DEMAG Group Germany & MOTAN AG Germany, REGLOPLAS Switzerland, MTA Italy, Blue Star India respectively.
Role at L&T Ltd:-
To lead a team of sales and service engineers, dealers in North India, ascertain sales target and retain potential customers, ensure timely execution of turnkey projects. Reporting to regional sales head.
Notable Contributions:
Strategic planning to kill competition and penetrate the new market segments.
Overall Technical support to service engineers for auxiliary equipments – Vacuum Loader, Dehumidified air dryer, Hot Air Dryer, Material conveying system, Blending unit, Mold temperature controller, water chillers, Sprue picker - Robot, Granulator, and injection molding m/c (Secondary)
Dealer development and ensured order booking performance
Developed new OEM’s to boost up sales.
Supervision of Engineering Installation & commissioning of PLC (Siemens S7 & L&T’s LNC4k) also Microprocessor based Centralized Material Drying & Conveying System Projects (Total 38 Centralized Material Drying & Conveying Systems Installed & Commissioned in North)
Conducted Technical Seminars for customers.
Dynamic participation in organising Plastics exhibitions.

CORE COMPETENCIES
Marketing & Sales:
Prospects generation till sales realisation
Managing overall product Sales in Saarc countries; Product promotion and customisation in existing product line based on market demands and customer requirements.
Generating enquiries for products; analysing customer requirements, finalizing specifications, price negotiations and execution of orders.
Keeping close eye on competitor activities in the market and framing suitable strategies to overcome competition.
Fore casting sales targets and coordinating with factory for the production planning based on prospects and achieving sales targets.

Value Engineering:
Initiating Value Engineering initiatives to streamline internal processes to get cost reduction.
Proposing suggestions to customers to eliminate redundant / obsolete processes, hence optimising processes and working towards value-addition and recommending process modifications to enhance operational efficiency.
Conceptualizing innovative mechanisms for product localisation, design & development in coordination with factory and vendors.
Providing sound technical and engineering support to the team of Service Engineers and technicians from conception to completion stage of the project.

Technical Support:
Implementing preventive maintenance schedules at end user for products to increase machine up time and reliability.
Proactively identifying route causes of obstruction/breakdowns and taking steps to restore the equipment.
Conducting class room/on line training to educate the end users for proper up keeping of the products.
Planning and monitoring project completion targets and achieve the same within time and cost parameters.

Man Management:
Assessing the training needs of the sales and service team.
Appraising subordinates and reviewing their performance, ensuring optimum performance through timely Motivation & counselling,

Business Development:
Manage business development planning process in targeting key accounts.
Development and implementing plans for strategic accounts that exceeded expectations in revenue retention/growth, account profitability and customer satisfaction.
Empowering customers by proper training, good systems and the correct equipment.
Maintain relationship at a high level and ensuring customer delight.





Future Goals

My future career goals involve growing with a company where I can continue to learn, take on additional responsibilities, and contribute as much of value as I can.

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