Ref. No. : CA - 19311 - (Marketing Sales Service - Plastic Raw Materials – with 39.5 years in Plastic Industry)

Education

PG Diploma in Industrial Pollution & Control Annamalai University in 1994

B.E (Chemical Engineering) From Department of Chemical Engineering & Technology, Punjab University, Chandigarh in 1984

H.S.C From Salwan Public School in 1979 

Skill Sets

Over 31 years experience with 28 years in sales & marketing of products like - Industrial Chemicals, Speciality Chemicals, Ethoxylates & Sutfactants, Pigments & dyes, Paints.& Protective Coatings etc.
Extensive experience in market development, exploring new business opportunities & foreseeing competitor moves.
Extensive experience in the area of formulating marketing strategy & setting credit controls.
Successful in increasing the sales & reducing the outstanding period.
Developed a module for assessing the credit worthiness of distributors/ clients.
Have managed dealer network effectively.
Have handled Institutional sales, through distribution networks as well as directly to clients.
Handled Institutional sales in government sectors/PSU’s. Extensive experience in handling Tenders and other tender related documents/procedures. 
Successfully completed “Lead Auditor” course in “ISO 9001 – Quality Management Systems” from M/s TQMI, Delhi. Experienced in conducting Internal Audit

Work Experience

Marketing Manager
Since Sep 2012
Company Profile: Leading Industrial Trading House of Northern India and is representing 12 major chemical manufacturing Companies as Authorised Stockist, Distributors and Consignment Sales Agent – These Companies are –
Sudarshan Chemical Industries Ltd – Various grades of Organic, Inorganic, High performance and special effect Pigments.
Godrej Industries Ltd. – Glycerine, Fatty acids, Stearic acid, Oleic acid, Coco Fatty acid etc.
NOCIL (National Organic Chemical Industries Ltd.), Mumbai – Rubber chemicals Curing agents, Antioxidants - for rubber based applications.
Deepak Nitrite Ltd. – Various grades of Rubber Blowing Agents (DNPT) etc.
High Polymers Labs Ltd. - Various grades of Blowing Agents (ADCL), Optical Brighteners, Antioxidants – for plastics.
Degussa India Pvt. Ltd.- Various grades of Spray Dried Precipitated Silica, manufactured by “Insilco Ltd.” under Advanced Fillers and Pigments Division.
Philips Carbon Black Ltd. - Various grades of Carbon Black (Chennel, Thermal, Acetylene, Lamp, Furnace)
Kilburn Chemicals Ltd.– Titanium Dioxide, Ferrous Sulphate.
Wacker Metroark Chemicals Pvt. Ltd. – Various grades of Silicone Oil & Silicone oil based products.
Marathwada Chemicals Ind. Pvt. Ltd. - Aluminium Hydrades for Ink industry.
Chopra Organics Pvt. Ltd. – Zinc Oxide, Zinc stearate, Calcium stearate.
These products are extensively used in industries like – Paints, Printing Inks, Surface Coatings, Plastics, PVC Leather Cloth, Footwear, Rubber, Cosmetics and other application industries.
Job Profile:
The position reports to the Managing Director.
Responsible for achieving pre-set budgeted sales targets in the assigned areas, for all the business segments.
To develop and regularise new product groups and new market segments / application areas in the field of above mentioned products with the help of our sales team.
Oversaw and monitor accounts on industry-wise basis.
Manage inventories and receivables management

Marketing Manager
Jan 1996 to Aug 2012
Company Profile: Engaged in manufacturing and marketing of glycols (MEG, DEG, TEG) /glycol ethers (Cellosolves) & Speciality Chemicals / Ethoxylates / EO Derivatives. These have broad based functions and are widely used in following application industries - Agrochemicals, Textiles, Paper, Paints / Surface coatings, Adhesives,  Pharmaceuticals, Personal care, Cosmetics, Home Care / Detergents, Petroleum, Refineries, Oil Exploration, Lubricants/ Brake fluids, Fertilisers, Rubber, Cement, Explosives, Sugar, Ceramics, Thermal / Power Generation, Water Treatment  and other application Industries.
Job Profile: 
Responsible for achieving pre-set budgeted sales targets in the assigned area, covering entire northern India. Responsible for Surfactant sales in the Industries like -Agrochemicals, Pharmaceuticals, Textiles, Personal Care, Paints, Printing Inks, Paper, Fertilizers, Explosives, Oil Field Chemicals / Oil Exploration, Refineries, water treatment chemicals, Cements, Adhesives, and other allied industries.
Manage & monitor efficient distributor/dealer network.
Conceive and develop new marketing and sales strategy based on market potential, to increase market share, so as to achieve Quality sales and maximize product realization.
Identifying new market segments for prospecting clients for Company’s new products.
Assessing the market in terms of future requirements, quantity forecasts for each client and annual sales budget for each client.
Monitor implementation of sales promotional schemes as additional tools to achieve targets.
Create brand awareness and develop aggressive formula to establish brand image.
Study and analyse product performance, viz a viz competitor brands and market trends.
Provide technical services back-up support and achieving customer satisfaction.
Maintain customer relationship management through regular follow-ups with key & potential clients, obtain feedback and promote repeat sales.
Develop module for effective realisation of receivables through distributor network
Achievements
Successful in penetrating direct sales market segment and developed 150 to 200 new clients.
Built an efficient distributor network from scratch, reaching to retail & small scale segment.
Successfully tapped new market segments in petroleum, fertiliser, paper & plastics industries.
Successfully convinced major supplier DuPONT to supply chemicals as per the market requirement in smaller packing of 200 ml. from the traditional 50kg, 200kg barrels.
Was successful in initiating institutional sales in the government sector.
Reduced age of recoverable receivables from 120 days to 60-75 days

Assistant Manager - Technical Sales
Oct 1992 to Jan 1996
Company Name: Sudarshan Chemical Industries Ltd.
Company Profile: A Pune based chemical company engaged in manufacture of organic & inorganic pigments, technical grade pesticides & formulations and lab scale testing equipments.
Job Profile: 
Was responsible for sales in designated territory for sale of pigments in Paints, Printing Inks, Plastics, Rubber, Textiles, PVC Leather Cloth (Rexine), Cosmetics, Lubricants, Footwear, and other allied Industries.
Handled negotiations with distributors as well as direct sales with clients.
Involved in identifying new clients, pre-sales and after sales negotiations and talks.
Oversaw and monitored accounts on a regional basis.
Managed inventories and receivables management.

Assistant Manager - Technical Sales.
Aug 1987 to Oct. 1992
Company Name: Goodlass Nerolac Paints ltd. 
Company Profile: A leading Paint and Anti corrosive protective coating manufacturing company 
Job Profile: 
Have worked for 5 years with AMERON Protective Coating Division of the Company.
Was responsible for achieving sales targets in entire northern India.
Promote Industrial Paints/ High performance / Anti Corrosive Protective cum maintenance Coatings to the relevant industry sectors, consultants and OEMs.
Preparing proposals on painting schemes for various projects, as well as new application areas.
Introduce new products and applications and to conduct trials of new products as well as receive feedback from clients.
Provide Technical services support, after sales services, & troubleshooting.
Onsite supervision of application jobs of Anti corrosive Protective coatings.
Maintaining customer services and support with key OEM clients like Maruti, Escorts, Kelvinator, etc.
Handled institutional sales in govt sectors, e.g., Railways, Port Trust, Fertilizers, Chemical Process plants, Polyester plants, Thermal Power Plants, ISRO (Space organisation) and also through Consultants like EIL, PDIL etc.
Developed new dedicated clientele e.g. Samtel, Sriram Honda & NFL.

Process Engineer 
May 1985 to Aug. 1987 
Company Name: Grasim Industries
Company Profile: The Company is flagship Co. of ‘A.V. Birla group’ manufacturing Viscose grade staple fibre, sulphuric acid, caustic lye & other chemical products. 
Job Profile: 
Supervision, monitoring & control of manufacturing process of viscose fibre in the viscose/Xanthation Department.
Total Production & related Process management, including supervision of maintenance jobs in plant / machinery.
Co-ordination / supervision of inter-department process engineering functions.
Supervision / management of all production related engineering functions/activities.

Future Goals

Middle to Senior Management Position in Sales & Marketing in – Speciality Chemicals / Industrial Chemicals / Protective Coatings / Pigments / Paints / Rubber / Plastics & Allied Industries.

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