Ref. No. : CA - 19336 - (Marketing Sales Service - Plastic Raw Materials – with 27.5 years in Plastic Industry)

Education

Post Graduate Diploma in Marketing Management (Marketing) From Indira Gandhi National Open University (IGNOU), New Delhi in 2002

Executive PG Diploma in International Business Management From Loyala Institute of Business Administration (Business Institute of Loyola College, Chennai (one year part-time course) in 2002

Post Graduate Diploma in Plastics Testing & Conversion Technology From Central Institute of Plastics Engineering & Technology (CIPET), Chennai in 1995

B.Sc. in Chemistry with Physics & Mathematics as Ancillaries From Madurai Kamaraj University, Madurai in 1993 with 87% 

Skill Sets

It Skills
Working knowledge of SAP (Sales/Business Planning..) modules. Part of a sub-core team in Sales Force – a CRM tool implementation
Working knowledge of Lotus notes & Outlook express
Applications: MS Office (Word, Excel &PowerPoint)

Client Relationship Management , Sales & Marketing , Business Development , Channel Management , Team Management , Product Development , Strategic Planning  , VendorManagement

Work Experience

Business Development Manager-Polyolefins (Handling Bangladesh, Srilanka, South & East India business)
Since Oct 2009
Company Profile: Leading manufacturer of polymers
Job Profile:
Executing sale operations for Polypropylene & Polyethylene viz., commodity & speciality (medical, C&C, pipe, BOPP/CPP heat sealing resins, TPE for automotive, PFT etc.) from various sources (Saudi, Europe, Thailand, Korea. Etc.) worldwide
Mapping customers and developing new grades of PP/PE through market analysis market to increase revenue generation for the organization and providing the information to the Line Manager on a regular basis
Extending technical support to the existing accounts to maintain cordial relations and facilitate retention of clients
Coordinating with application development tech. service & innovation team to identify new projects by providing market information on continuous basis
Updating &maintaining forecast accuracy in SAP system
Managing LYB distributor on an all India basis

Highlights:
Efficiently developed a strong client database for the company which resulted in increase of sale by three fold in the first year
Resourcefully identified a single distributor for LYB for the whole India which benefitted the organization by serving customers with continuous flow of products from their network of warehouses across India 
Acknowledged by being selected to attend a technical training at the PP facility Ferrara once& PE facility in Frankfurt twice
Got promoted in 2012 with additional responsibilities of handling Bangladesh and Srilanka business
Part of a sub-core  team in implementing the CRM tool ‘Sales Force’

Sales Manager (South India) 
Jan 2004 to Sep 2009
Company Profile: Leading manufacturer of polymers
Job Profile :
Prepared market intelligence, market reports & complete market database
Coordinated with Qatar office for price, product, LC’s and shipments
Liaised with bankers for opening clean LC’s, with shipping agents, C&F agents (of customers) in clearing the cargoes and resolved problems faced on a daily basis
Highlights:
Capably exceeded the sales target by bringing in top line clients with good net backs to the organization, more than US$20/Mt
Handled the preferred distributor network in an efficient manner which resulted in increase in volumes of sales by more than 30%
Holds the distinction of making the first sale of caustic soda parcelin India to a South Indian customer after the inception of QAPCO in India

Sr. Executive-Marketing
Feb 2002 to Dec 2003
Company Name : Atofina
Job Profile : 
Initiated marketing activities of plastics like LDPE, HDPE, PVC, PMMA, EVA, etc. and chemicals like MIBK, MEK, Chloroform, MDC, TCE, DMSO, ENO ActiCarbon, Vultac, HH & H2O2
Facilitated new product development and extended technical assistance in the activity
Executed entire commercial process viz., LC opening, scrutiny, indication of amendments to customers, liaison with customers & their bank in obtaining clean confirmed LC from customers
Shared information & status updated about the sales and marketing activities of Southern region during marketing meetings held in Mumbai to the French Managing Director
Highlights:
Successfully increased the direct customer base by 50% as well as appointed distributor in Tamil Nadu
Holds the distinction of improving the sale of PMMA to double its amountwith more OEM’s into our account

Sr. Executive Marketing
Jan 1998 to Jan 2002
Company Name : Cetex Petrochemicals (RPG Group Company)

Sales Engineer
Dec 1995 to  Dec 1997  
Company Name : V.D.Swami & Co. Ltd.(Agency Division) 

Trainings
Overseas Training:
Visited PP plant, R&D facility in Ferrara (Italy) once & PE plant, R&D center Frankfurt twice for technical orientation 
Visited Qatar for technical orientation twice.
Attended Lead Assessor Training Programfor Internal Quality Audit Systems of ISO 9002

Core Competencies
Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes
Devising efficient logistics management system, transportation of material at optimum cost, adopting measures for reducing landing cost
Analyzing market trends / requirements of the target customers and providing one stop solution /offer wide product range base in close co-ordination with sales & marketing team
Conducting competitor analysis by keeping abreast of market trends and competitor moves
Creating business development procedures, channel / dealership standards and sales strategies as well as service delivery plans & guidelines
Maintaining a strong communication chain between the different divisions in order to receive inquiries about status of materials, requisition, dispatch information and delivery status
Maintaining cordial relations with customers to sustain of the profitability the business

Senior Level Assignments
Business Development ~ Commercial Operations ~ Sales & Marketing 
An accomplished professional with a dynamic career in Product Development, Sales & Marketing , Business Development & Client Relationship Management  across multiple categories, managing profitability functions
Industry Preference: Petrochemical industry

Summary
Currently associated with one of the top 10 petrochemical company in the world as Business Development Manager-Polyolefins handling Bangladesh, Srilanka, South & East India .
Established products in the above regions with consecutive growth in sales by more than 10% Adept in handling key customer accounts, business development & commercial aspects (Processing of Orders/Letter of Credits/Shipment and Warehousing/Import documentation)
Adept in conceptualizing & executing strategies to drive business growth& achieve desired target as well as monitor competitor activities to retain market share
Proficient in heading business operations encompassing customer relationship management, logistics operations for distributing of goods, market analysis and development of products based on market/customer specifications
Holds the distinction of increasing sales volume by more than 30% (of QAPCO) and other Atofina Products for the first time in South India
Deft in identifying and networking with financially strong and reliable  partnersin Chemicals & Plastics sector , resulting in deeper market penetration and improved market share
Ability to think out of the box & contribute ideas towards achieving communication & marketing excellence

Future Goals

Growth

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