PGDBA in Marketing From Symbiosis School of Management
B.Tech.(Polymer Science & Rubber Technology) From Cochin University of Science & Technology
B.Sc.(Physics)From Madurai Kamaraj University, Madurai
Diploma in Computer Network and Internet Applications:From IIT, Kharagpur
Good Working knowledge in Computer.
Personal Traits
Team player / Result oriented / Innovative / Self starter / Flexible / Analytical / Problem solver
B.Tech in Polymer and PGDBA in Marketing with 23years of diverse and successful experience in Marketing, Processing and Testing of various Polymers and specialty chemicals.Expertise invariety of rubber compounding, selling of rubber chemicals, PU, TPU and Epoxy, Tire and Tread manufacturing, Butyl compounding and Mixing for Bladder compound and Paint and Coating formulations. Hands on experience in selling and developing customers for bonding agents, rubber to metal, PU to metal, Flocking and Headliner adhesives.Recent expertise in selling TPE for HotMelt and Slovent based PSA adhesives and plastic compounding and modification.
Country Manager- India
Since Sep 2013
Company Profile: Thermoplastic Elastomer Business
Job Profile:
Technical support and Marketing: Providing Technical support and services for Adhesive, asphalt modification and Plastic compounding industries.
Responsible for Global Key Accounts like Henkel Adhesives, HB Fuller, Avery Denison, 3M, Bostik, Pidilite; leading HMPSA manufacturer and Multibase India for TPE compounding and local key accounts.
Co-ordinating with Asia, Europe and USA for implementing update product developments for India region.
Recently involved in development of converting NR based Adhesives to use TPE in their formulation and driving for growth.
Responsible for sales revenue of USD 5 million with achieving target Unit spread and GP.
Managing Dealers and commission Agent on PAN India.
Managing CRM activities, prompt and proactive action upon competition dynamics
Providing forecast in system based on GSC platform.
Responsible for Price negotiation and prompt action according to the market dynamics.
Formulating pricing structure, sales structure and India sales strategy.
Presently involved in the project of establishment of Legal entity in India.
Lead Technical Sales Representative- IBPS Region
March 2008 to Jan 2013
Company Profile : Leading polymer manufacturer
Job Profile :
Technical Support and Marketing – It is a Techno Commercial Job role.Responsible for development, trial and selling of rubber to metal bonding adhesives.
Handling Distributors, Indenting Agents, Dealers and Direct Customers.
Committed to support trouble shooting, technical services and supply requirements and on time delivery.
Fine tuning rubber recipe with synergistic effect of Antioxidants provided to the customers.
Responsible for Managing distributors/Dealers, covering India, Pakistan, Bangladesh and Sri Lanka with the responsibility for achieving sales target as well as receivables from Distributors/Dealers and direct customers.
Besides, responsible for monitoring the credit terms and limits, Discounts and ageing analysis.
Committed to develop customers in bonding PU foam- Integral Skin Molding like EMDET Engineers.
Promoted the brand and customer reach by presenting Technical seminars in IRMRA, NRC and IRI
Technical selling of RtMB, Polyflock- Flocking Adhesive ,PU -Headliner Adhesive and Thiokol Plasticizer.
Successfully launched the product of Polyflock for TPV flocking application in India.
Product Development – Conducted trials for various bonding applications which covers bonding between various Polymers, TPU and PU with metal.
Cost reduction - Significantly reduced the customer’s manufacturing cost by a) introducing Single coat bonding system b) Cover II bonding agents..
In-process problem finding & Solving: Analyzing and taking timely actions for all reported process problems such as like bonding failure, metal pre-treatment, molding and testing at customer end.
Managing Technical, Commercial, resolving quality Issues and Product development of Channel partners, Global Accounts and Local Key Customers. Adding up of New Channel partners to improve the market growth and Pricing of New products and Existing products as well.
Compounding knowledge in various rubber like NR, FKM, ACM, SBR, PBR, NBR, EPDM, BUTYL etc.
Recently,involved in the External Manufacturing Project for RtMB.
Lead a team for successful participation in IRE’2011 and current IRE’2013
Achievements
Increased the customer base from 100 customers to 150 customers in the sub- continent of India,Pakistan,Bangladesh and Sri Lanka.
Increased the turnover by 15% and GP by 10%. Successfully introduced the high value and high margin products in the market. Successfully launched the lead free Products in the market. Successfully launched the single coat adhesive in the Rice Roller market.
Manager-Technical Sales
July 2003 to Feb 2008
Company Name : Merchem Ltd
Job Profile :
Technical Support and Marketing – Responsible for product development, trial and cost effective compounding.
Handling more than 200 Customers, of which 20 customers are from tire and tread industries for trouble shooting, technical services and supply requirements and on time delivery.
Established market by fine tuning of receipe with synergistic effect of Antioxidants provided to the customers.
Responsible for managing 10 distributors/Dealers,covering whole Southern States and Western parts of India.
Responsible for achieving sales target as well as collection from Distributors/Dealers and direct customers.
Additionally managed the credit terms and limits,Discounts and solving technical complaints. Developed customers in ADHESIVE Industries like Bostik India Ltd.
Product Development – Conducted trials for various Antioxidant and Accelerators for various products at customer’s site to introduce our product in place of competitor’s product.
Cost reduction - Significantly reduced the customer’s manufacturing cost by a) introducing synergistic combination of Antioxidants b) modifying accelerator system c) fine tuning of formulation with effective use of wax and stearicacid in the process like mixing and extrusion.
In-process problem finding & Solving: Analyzing and taking timely actions for all reported process problems such as blooming, torn edge during extrusion, channel crack in treads, tread separation and better formulation for better mileage etc.
Compounding knowledge in various rubber like NR, SBR,PBR, NBR, EPDM, BUTYL etc
Leather, Water Treatment and Pharma: Introduced products in the Pharma Industries for the manufacturing of API and Biocides, Fungicides and Enzymes in leather industries and water treatment chemicals.
Achievements
Successfully introduced products to new sector like Pharma , Water treatment Chemicals and leather industries and included them in the target market.
Sr.Engineer Sales and Technical Services -Thermoplastic Polyurethane
July 1999 to July 2000
Company Name : Bayer Sanmar Ltd
Job Profile :
Technical Support and Marketing – It is a Techno Commercial Job role. Responsible for product development, product trial, Price Negotiation and cost effective compounding
Managed 100 customers, from Automotive Products, Molded products, Adhesives, Cable Sheathing, Pneumatic Hose,Fabric Coatingfor trouble shooting, Technical Services and supply requirements and on time delivery.
Target customers like Nylon,PVC,TPR and Rubber product manufacturers replaced with TPU products. Provided Technical services and application knowledge for bonding Metal to Plastic like Cilbond adhesives.
Product Development – Conducted field trials for fishplates and bushes, on line tracks in the field of Railways Relays and signals and evaluated TPU components in place of Nylon 6. Worked closely with RDSO.
Cost reduction - Significantly reduced the customer’s manufacturing cost by a) better sprew, runner and gate design, suggesting suitable gate design based on design of the product and complexity mold.
Lab Scale Coating – Fabrics coatings with TPU which replaces the using of PVC and Rubber.
In-process problem finding & solving : Analyzing and taking timely actions for all reported process problems such as flow marks, air entrapment, fish mark, porosity etc during Extrusion and injection Molding.
Technical Sales Officer -Epoxy Resin System and PU coating
Dec 1995 to July 1999
Company Name : SIP Industries Ltd,
Job Profile :
Technical Support and Marketing – Responsible for product development, product trial and cost effective compounding. Catered to 150 customers, of which 50 customers are from Paint and Coating Industries, Adhesives for Metal to rubber bonding and Metal to Metal bonding etc(IPO of Araldite 2-Pack System)for trouble shooting, technical services and supply requirements and on time delivery. Better formulation with right combination of Epoxy Resin-hardner system along with suitable fillers. Involved in the mixing Epoxy or PU ingredients in the attritor or ball mill as a part of Technical activities.
Product Development – Conducted trials for various grade of Resin and Hardner for various products at customer’s site to introduce our product in place of competitor’s product.
Developed adhesives for Defence application under the approval of DGQA,India.
Expertise in formulating suitable resin-hardner system for Screeding, Grouting, Water proofing and Coatings for construction industries.
Also gained expertise in balancing the formulation for Paints and Specialty coatings industries using Epoxy system and Poly Urathene system.
Involved in developing glued rail joints,in situ applications using epoxy resin system as per RDSO guidelines. Involved in developing market for Phenol-Novalac resin system
Cost reduction - Significantly reduced the customer’s manufacturing cost by a) introducing better processing methods during dispensing of resin hardner system b) better pouring methods in Casting/Potting/Encapsulation applications c) Optimum usage of silica dosage in the formulation.
JOB WORK: I was involved as a Technical representative in the Job work to get the production of coatings from outside industries as part of meeting production ,quality and costing requirements
In-process problem finding & solving: Analyzing and taking timely actions for all reported process problems such as crack development, porosity, poor electrical insulation and color change and fast curing etc.
Rubber Technologist-Automobile tire manufacturing
Dec 1991 to Sept 1995
Company Name : J .K Industries, Banmore Tire Plant, India.
Job Profile :
Testing & Documentation: of various raw materials - organic solvents, rubber chemicals for purity, various synthetic polymers for cure characteristics, viscosity and composition, acid number, ash content, and rubber compatibility of carbon black.
Extrusion: Defined and experimented several conveyor line speed at fixed screw RPM and shrinkage conveyor speed to keep up the dimension of the tread during extrusion.Butyl Bladder Compound mixing and Slug Extrusion.
Rubber Compounding: An expert in formulating natural and synthetic rubbers (NBR, SBR, Butyl, PBR) for automobile tire components and tubes.
Product/Method development: Developed several new and cost-effective analytical methods for the analysis of various polymeric compounds. Reduced the testing time by 20% in Rheometers. Increased % of natural rubber in extruded truck tire tread formulation for better crack and wear resistance.
Optimization of extrusion line and extrusion compound for better head pressure/die swell or profile, to avoid on-line curing. Contributed to calendered fabric scrap reduction by 15%. Elimination of calendered fabric defects such as loose coating, bare coating etc. Banbury rubber mixing cycle modification to eliminate premature curing. Effected better compounding in Tread formulation by adjusting the dosage of two different Anti-oxidants to get the synergistic effects on Ageing and Physical properties.
QA/QC Procedures: Working knowledge of quality systems and implementation. SQC/charting.
JOB WORK: I was involved as a Technical representativein the Job work to get the production from outside industries as part of meeting production,quality and costing requirements.
Specialization: Rubber, Plastic and latex compounding and processing -extrusion, moulding techniques, textile coating, calendaring. Synthetic technology of rubbers/resins/products such as automobile tire, latex products, cellular products, fibers, adhesives, Casting, Potting, FRP, Coating and composites etc.
To leverage my expertise in the field of Polymers/Adhesives and to take more challenging responsibilitiesto fuel Career growth as well as Organizational growth
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