M.Tech in Rubber Technology from IIT, Kharagpur in 1994.
Pursuing PG Diploma in Marketing Management from SCDL, Pune.
B.Tech in Polymer Science & Technology from Calcutta University in 1991.
B.Sc in Chemistry from Calcutta University in 1988.
Project Title: Physico - Chemical changes of Tyre Compounds during Curing and Service Life at Hasetri, J.K.Industries Ltd. Kankroli, Rajasthan.
Manager - Technical Marketing
Since Sep 2010
Company Profile: Manufacturer and Exporters of Rubber Reclaim, Whole Tyre Reclaim, Butyl Reclaim Rubber.
Job Profile:
Sales & Marketing Operations – Pan India & Export.
Sales & Marketing to major Tyre Companies.
Sales through Agents & Dealer Network.
Direct Sales to major Non Tyre Customers.
Budget - Evolving competitive strategies in ever changing market conditions to achieve pre-set revenue targets and improve upon realisation.
To interact with all stake holders for initiating improvement, value addition in our product in terms of Quality, packing, delivery etc
To compile and monitor developments in the market with regards to competition, supply demand, credit worthiness of the customer.
To develop new products, identify new areas of application for the existing products
Brand Building - To continuously monitor the competition quality and ensure that we are 1 step ahead of them.
Technical Services and to prepare detailed quality report. Ensure the implementation of the ATR (Action Taken Report).
To monitor regular compliance of ISO 9001, REACH, TS 16949, QS 9000.
Market Research
Head – Sales & Technical Services
Feb 2007 to Aug 2010
Company Profile : A leading manufacturer and supplier of Rubber Processing Chemicals
Job Profile:
Heading the overall Sales & Marketing Operations.
Evolving competitive strategies in ever changing market conditions to achieve pre-set revenue targets and improve upon realisation.
Developing and expanding customer base in order to ensure maximum coverage of markets and take out best realisation.
Analysing sales trends and tracking competitors’ activities for fine tuning sales & marketing strategies and managing credit activities.
Technical Services and Presentation on Technical Seminars.
Requirements of ISO, TS 16949, QS 9000, REACH etc.
Market Research
Notable Accomplishments:
An architect in complete turnaround of a low profit, low growth company to an accomplished and focused performer at pink of health since 2008-09 in term of net sales and net operating profit.
Today company is recognised as a fast growing and dependable market player in Asia-Pacific Region.
Exponential growth in net profit through high local market share, disciplined marketing, pricing excellence and by stronger focus on high margin and eco-friendly products and specialities.
A favourable tyre and non-tyre sales performance in local market.
Business Development Manager: Jun 2003 to Jan 2007
Manager: Mar 1994 to May 2003
Company Profile: Birla Tyres, leading manufacturer of Automobile Tyre & Tube.
Job Profile as Business Development Manager
Business Development: Develop business with new & existing Customers, obtain product approvals, market research, conduct sales promotion and on time payment collection to achieve business growth.
Business Acquisition: Generate business opportunities, ensure timely offers, hold techno-commercial negotiations, follow up & acquire the orders to achieve business objectives.
New Product and Product Development.
Technical Services – product placement and achieve optimum result
Customer Relationship Management: Co-ordinate pre & after sales service, address customer concerns, ensure timely response and communication.
System Implementation.
Handling Customer Complaints.
Job Profile as Manager
Actively contributed in Project and Technology execution under direct supervision of Pirelli Technology Team. Rationalisation of Compounds and Processes. Indigenisation of Raw-materials.
Process control & Quality control for Compounding, Extrusion, Fabric Dipping, Calendaring, Tyre Building (Bias & Radial), Tyre/Tube curing, Tyre Testing & Testing Laboratory.
Trouble shooting and problem solving.
New Vendor Development.
Wastage and rework control.
System Implementation.
Strategic Planning :
Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.
Business planning and analysis for assessment of revenue potential in business opportunities.
Sales and Marketing :
Steering Sales & Marketing operations with focus on bottom line, by ensuring optimal utilization of resources.
Identifying and developing new streams for revenue growth. Develop marketing plans based on consumer preference and drive sales volumes.
Conducting competitor analysis by keeping abreast of market trends and competitor moves, to achieve market share metrics. Evolve market segmentation & penetration strategies to achieve targets.
Brand Management :
Building brand focus in conjunction with operational requirements.
Devising & implementing pre & post marketing activities for successful launching of new products.
Conceptualizing and implementing promotional campaigns & promotions. Ensuring maximum brand visibility and capturing optimum market shares.
Collecting all the information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies.
Developing marketing strategies to build consumer preference and drive volumes.
Technical Services/Customer Support :
Delivering support to customers on product quality, process control, quality control and waste management.
Team Management :
Managing the gamut of tasks including manpower planning, recruitment, induction and training of Sales Teams, both In-house and at Channel Partners end.
Creating an environment that sustains and encourages high performance motivating teams in optimizing their contribution levels.
Seeking management assignments in the areas of Marketing, Planning, Business Development in MNCs / listed companies.
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