• Gender: Male
• Age: 66
• Designation: Manager
• Highest Education Level: Masters - Degree
• Notice Period: 15  Days
• Work Experience: 43.6 Year(s)

Education

M.B.A From School of Management Studies, Kochi in 1984

B.Sc.(Engg.) From Mechanical College of Engineering, Trivandrum in 1981

Skill Sets

Managerial
Strategy Planning
Sales Budgeting
Business Tie Ups
Personnel Management

Functional
Revenue Expansion
Key Account Management
Market Intelligence
Team Management

Products Covered
Specialty Polymer Compounds
Industrial Consumables
Consumer Durable
FMCG
Capital Equipment

Work Experience

General Manager – Marketing (Specialty Compounds)
Since Jan 2009
Company Profile: Manufacturer of Speciality Compounds of Polystyrene, Compounds of Polypropylene & Master batches
Job Profile:
Responsible for profit of Specialty Compounds business accounting for a turnover of Rs 125 Crs.
Key industries served: Appliances, Auto, Plastic Processing and E&E industries
Played the lead role in tying up with Hitachi, HUL, Ra cold as their preferred supplier for Coloured Polystyrene for Appliance body
Registered highest ever PBIDT & Volume in 10-11
Work closely with Development & Purchase teams in identification and use of cost effective RM’s.
Development of customer specific products in close coordination with internal and external teams

Assistant Vice President (Sales & Marketing)
Aug 2006 To Aug 2008
Company Profile: Manufacturer of automotive components
Job Profile:
Spearheading business operations for the National Sales & Distribution functions for manufactured and outsourced products. 07-08 Turnover – Rs. 75 Crs.
Management of Key accounts in Auto, Engineering & PSU’s.
Streamlined the network business model, generated a growth of 31% in Sales in 07-08 over 06-07.
Functioned as a key member in identifying, tie-up, launching and establishing Ultra, France’s Bimetal bandsaw in India. Successfully achieved 8% market share in the very 1st year of operation.

Sr. General Manager (Standard Consumables)-Apr 2005 To Jul 2006
General Manager (Sales & Distribution)-Feb 2003 To Mar 2005
Company Name: ADOR Welding Ltd
Sr. General Manager (Standard Consumables)-
Job Profile:
Played a pivotal role in managing National Sales and Distribution functions for Welding Consumables and Equipment business with an annual turnover of approx. Rs 170 Crs.
Recognised as a key member of Corporate Management Committee, the decision making body of the organisation. 
General Manager (Sales & Distribution)- Job Profile:
Effectively handled National Sales and Distribution functions for Welding Consumables and Equipment business.
Significantly contributed during the change of the brand names of ADOR’s Consumables due to termination of agreement with M/s. Oerlikon. Holds the distinction of establishing the new brand names in the market in a short span of time.
Mentored a team of approx. 200 people spread across 26 sales offices around the country. 
Worked extensively on achieving a volume growth of over 17% in 04-05 & 05-06 in Consumables.
Actively involved in increasing the depth and width of the distribution network by introducing the concept of Channel Partners.
Management of commercially important customers: Auto, Engineering – Heavy & Light, Steel Plants, Oil & Gas Industries, Infrastructure.
Entrusted with responsibility of designing and implementing Trade & Commercial policies. 
Played a stellar role in managing business activities in liaison with Development Dept. & Manufacturing for production of special consumables.

Deputy General Manager (Marketing) Furniture Division
Sep 1999 To Jan 2003
Company Name: Supreme Industries Limited
Job Profile:
Managing the Sales and Marketing functions of moulded furniture business in Western Region with an annual turnover of approx. Rs. 22 Crores by strengthening the distribution network and periodic launch of new products.
Driving the Marketing services function for the Furniture Division of the company.

Deputy General Manager (Sales & Marketing): Western Region-May 1995 To Sep 1999
Regional Marketing Manager (Western Region): Safety Matches Business
Apr 1994 To Apr 1995
Sales Manager – Engineering Division -Jun 1991 To Mar 1994
Deputy Marketing Manager –Engineering Division -Jul 1987 To May 1991
Deputy Manager (Spares & Services)-Oct 1985 To Jun 1987
Management Trainee: Engineering Division-Jul 1984 To Sep 1985
Company Name: Wimco Limited
Job Profile:
Responsible for Sales and Marketing function of Safety Match business in Western Region with an annual turnover of Rs.35 Crores with a team of 56 personnel including Area Sales Managers, Sales officers and Sales Office Staff.
Generated highest sales volume & profit in 1995-96 from the Region, sales volume increased by 14% over previous year.
Effectively designed:
Box price conversions and established significant price points with effective distribution covering a large number of wholesalers, retailers and panwallas. Significantly established :
50 ps price point in major markets of Western Region in 1994/95.  
75 ps price point in the city of Mumbai in 1997
Implemented trade & consumer promotional schemes regularly.
Streamlined the network business model for direct retail sales and increased retail business in Mumbai by 15% after designing and launching a special retail pack for the first time in the match business, in the country, in June 1998.
Actively involved in launching a smoker's box successfully in Madhya Pradesh in 1997; regained lost volume by this strategy.
Provided direction and motivation to the field force. Designed and implemented performance based incentive plans.
Involved in designing and analyzing the required budget; obtaining approval on the regional budget for sales volumes, prices and selling costs.
Revamped entire sales formulation & marketing strategies for achievement of budgeted volumes, prices & contributions.
Regional Marketing Manager (Western Region): Safety Matches Business - Job Profile:
Headed the Sales and Marketing function of the Engineering Division, involved in the manufacturing and marketing of a wide range of packaging machinery with an annual turn over of Rs.4 Crores.
Actively involved in developing & supplying machines for many 1st time and unconventional applications: Packing Food Products in Tubes, Detonators in Tubes etc.
Played a stellar role in liaising with HLL as most preferred supplier for Tube filling and Cartoning Machines.
Identified the need for a sealer for laminated tubes, developed the same in-house and launched successfully.
Impressively expanded the market reach with a customer base in the U.S.A. Established a link to supply spare parts & accessories to leading industries in the Pharmaceutical, Cosmetic, Toiletry & Food sectors.

Sales Manager – Engineering Division - Job Profile:
Responsible for managing Agency Business: Rovema (Germany), Norden (Sweden) & Dennison (USA).

Deputy Marketing Manager – Engineering Division-Job Profile:
Accountable for management of after-sales service including servicing of machines and supply of spare parts. 

Deputy Manager (Spares & Services)-Job Profile:
Manufacturing and marketing a wide range of packaging machinery.

Sub Management Trainee
Sep 1981 To Dec 1981
Company Name: Madura Coats Limited

A Brief Synopsis:
An astute & result oriented professional with about 30 years of extensive managerial and techno- commercial experience in managing Sales, Marketing, Business Development, Commercial functions & Projects
Industries Covered: Appliances, Auto, Plastic Processing, E&E, Engineering – Heavy & Light, Steel Plants, Oil & Gas, Infrastructure, Pharmaceutical, Toiletries etc.
Successfully handled variety of products ~ Safety Matches, Furniture, Cutting Tools, Welding Consumables & Equipment, Polymer Compounds (Master batch, PP Compounds, PS Compounds), Capital equipment
A keen strategist with expertise in managing entire Sales & Marketing operations by ensuring optimal utilization of resources. Distinction of accomplishing multi fold revenue increase.
Skills in developing relationships with key decision-makers in target organizations for revenue. Adeptness in expanding the channel repertoire
Accomplished Team builder. Experienced in handling large teams
Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends / competitor moves to achieve market-share metrics.
Comfortable interacting with multiple levels of organisation, management and staff from different locations.

Future Goals

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