• Gender: Male
• Age: 57
• Designation: Manager
• Highest Education Level: Masters - Degree
• Notice Period: 45  Days
• Work Experience: 29 Year(s)

Education

M.Com. (Cost Accounting, Management Accounting, Management Process and Statistics) From Nagpur University in 1991
 
PG in Advertising & Public Relations (Marketing, Communications, Advertising, Public Relations and Media Planning) From Indian Institute of Mass Communications, New Delhi in 1995 

Skill Sets

Hardworking, honest, passion to learn something new

Work Experience

General Manager
Since Jun 2012
Company Profile: pharmaceutical company
Job Profile:
strategic brand planning & tracing the monthly performance, compliance, people management, new product planning/development with R&D, coordinating with sales head to achieving the monthly (sales) targets,
coordinating with different agencies for ATL/BTL - planning/execution, more focus currently on digital planning & executions and Managing e-commerce business 


Media Director
Nov 2010 to Jun 2012
Company Profile: Media Services
Job Profile:
I have worked closely with marketers to develop the competitive annual marketing strategy and finalised the brand plans and annual media plans to increase the off-take.
I have worked for different brands like Raymonds (Group)-(JK Helene Curtis Ltd, Colour Plus), Pioma Industries Ltd-Rasna, State Bank of India, LIC of India, Central Bank of India, Indus Bank, Khaitan Fans, Corporation Bank, Zuari Group (Cement/Agriculture products), BharatMatrimony.com given them different level of strategies inputs basis of their marketing objectives.


National Director
Oct 2004 to Nov 2010
Company Name: GroupM Media India Pvt. Ltd
Job Profile:
GroupM I have having different roles and responsibilities and worked on lot of categories and new brand launches.
Hindustan Unilever Ltd (total annual budgets Rs.1400Crs)-agency: Mindshare Fulcrum-successfully handled strategic media planning, buying and executions for HUL from 2008 to 2010. I have worked on all the categories of HUL brands and done lot of new launches/re-launches.
While handling HUL, we have spent maximum time with marketing team on planning of consumer engagement programmes which we were resulted to have maximum off-take.
Agency MEC (Mediaedge:cia)- National Business Director–Strategic Media Planning and Buying from 2004-2008. The responsibility was given to set the MEC-agency in India.
I have launched the HDFC Standard Life in India during 2005,
Pidilite Industries Ltd: I have worked with marketing team to finalise the communication planning and from 2005-2008 and worked on awards winning creative of Fevicol,
I have handled the strategic media planning/ buying for Fevicol, Fevistik, Dr.Fixit, FeviKwik, also worked on the launch of Hobby Ideas stores, Ranipal, Rangeela holi colors etc.
Henkel India Ltd: from 2004 to 2007 I have worked with marketing team to finalise the annual marketing/media strategy for Henko soap & detergent, Pril, Fa and Schwarzkopf.
Subhiksha (Retail Stores): I have worked very closely with Mr.Mohit-VP marketing for successful launch of 85 stores (small/medium-retail) “Subhiksha Stores” in India. This was really a good experience and lot of learning on launches of medium size MT retail chains and they these has been started very well.
State Bank of India: I able to work on launch of corporate campaign of SBI. This has given me good experience to understand the banking category as SBI is the largest bank in India.
Also I have worked very closely with different categories along with brand manager to develop their annual marketing strategy and ATL/BTL planning for Citibank India, Cox & Kings, launch of Times Now Televisions, Novartis India, BPCL, Sony Ericson, launch of Honda Motors–Honda Jazz and Colgate India etc.
I have work on international business like P&G, Sony Ericson, Henkel and Novartis.
Also I have worked with Orange brand team on biggest brand name shift “Orange becomes Vodafone” launches in India.
We are able to change all the communications (over-night) as Orange become Vodafone.
This was first time in India:
Star Network (Star Plus, Life Ok, Star Movies, Star World, Star Utsav, Star Gold & NGC) have allowed us to have “road block” for 2 days to run exclusively Vodafone creative,
This launch was recognised during all the awards.
Also I have done complete launch media strategic for IPL launch in India (India Premier League-during 2008),
Also I have worked on Tata Sky launches during 2007 and Idea/Pepsi- media recommendation and innovations for 2006-2008.
Awards: Also my work got appreciated as “Runners Up-APAC Global Idea Awards” in 2006 for “Fa Salaam Namaste” campaign

Group Head-Strategic Media Planning
Aug 2002 to Sept 2004
Company Name: Interactions part of Lintas India Ltd.
Job Profile: 
I have done Strategic Media planning for the launch of ITC Foods product as Mint-O, Ashirvaad Atta, Salt and spices, Sunfeast Biscuits-Sunfeast Glucose, Marie & Cream, Ready to Eat and Kitchens of India. 
This has given me lot of learning/inside of brand planning, marketing, how to get notice the brand on retail and distribution of new product launch. 

Media Manager Strategic Media Planning
Mar 2002 to July 2002
Company Name: Oberoi Multimedia Ltd
Job Profile:
I have worked with the promoters on the launch of Priya Gold Biscuit in north-west markets.

Media Manager strategic planning and buying
June 2000 to Jan 2002
Company Name: Carat Media Services India Ltd
Job Profile:
I have worked closely with marketing team at Cadbury’s India Ltd. during key shift of TG- “kids to teenager/adults” 
Worked closely with marketing team to develop the marketing/media strategy for entire TG shift, 
The launch campaign of new communication of TG shift was BIG SUCCESSFUL! 
My work has been quite appreciated by Cadbury management and awarded for handling the entire TG shift for them,
Also handled the media responsibilities of Cadburys -Perk, Éclairs, Bournvita
I worked on conceptualising and developing the “Bournvita Quiz Contest”. Also negotiated with Zee TV/Sony TV to come as telecast partner.
Worked on new launches of Cadbury Festive Gifting Packs- Rakhi and Diwali. 

Sr.Media Executive
June 1995 to April 2000
Company Name: Trikaya Grey Advertising (I) Ltd.
Job Profile: 
Marico Industries Ltd. has given me lot of learning’s on marketing planning, brand management and strategic media planning. I have handled the mother brand-Parachute Hair Oil, 
Also got good opportunity to work on Shampoo category for a new launch of-
Parachute Dandruff Shampoo/Hair Oil and Parachute Jasmine hair oil.
Awards: I have won 2 Media Innovations award in 1997 & 1998 

Future Goals

I have an ability and perspective to be successful at the very top level of any organisation. I use a model of supportive and participatory leadership to promote the concepts of team building and empowerment within a company.