Ref. No. : CA - 16355 - (Marketing Sales Service - Plastics Products – with 33.4 years in Plastic Industry)

Education

Graduate Examination from Kashi Vidyapeeth Varanasi in the year 1991.

IT Skills
Well versed with database, Ms Office, Outlook Express,Internet applications, Computer
Hardware, Windows (2000, XP, 7 and 8) and troubleshooting.

Skill Sets

Business Development, Channel Management, Team Management, Strategic Planning, Key Accounts Management .

Work Experience

Sales Manager
Since Sep 2008 
Company Profile: A Manufacturer, exporter and supplier of foam, rexine & PU products like polyurethane flexible foams, PU foam, polyurethane foam.
Job Profile:
Played a key role in business development across all the product lines like Foam & branded
mattresses, pillows, cushions & Bolsters.
Taking care of the sales with focus on achieving predefined sales target and growth, Forecasting
and planning monthly & quarterly sales targets and executing them in a given time time frame.
Relaunched the brand Dreams Mattresses in the market and manage to place the brand across area
in the first year of brand relaunch.
Adroitly developed Dealer /Distributor across Uttar-Pradesh,Uttarakhand & Delhi/NCR.
Triumphantly developed a distribution business through competent channel sales.
Successfully manage a team of distributors, dealers and sales employees across Uttar-Pradesh,
Uttarakhand & Delhi/NCR.
Skilfully designed and implemented sales and marketing strategies.
Momentously 30 Cr.business from the territory.
Expertly handling a team of more than 10 members.
My territory is identified as the best territory in term of target achievement i.e. primary Vs
Secondary.
Reporting to Group Sales Head & Managing directors.


Area Sales Manager: Sep 2006 - Aug 2008 
Sr.Sales Executive: Sep 2006 - March 2007 
Area Sales Manager : Apr 2007 - Aug 2008 
Company Profile: A leading Manufacturer & Supplier of Mattresses, pillow, cushion
Job Profile:
Efficiently manage the primary and Secondary sale through channel sales.
Expertly dealt with 50 dealers & 05 sales staff of my territory.
Adeptly disseminated in house decisions through sales staff to Distributors & dealers.
Triumphantly formulated selling strategies and target setting of Dealers/distributors & sales staff
in volume as well as SKU wise.
Spearheaded the entire gamut of the sales activities.
Gloriously generated an average of Daily,weekly,monthly as well as yearly target.
Expertly developed a sound network of Distributor & dealers for primary and secondary sales.

Sales Executive
May 2004 - Sep 2006 
Company Name: Sheela Foam Pvt.Ltd. 
Company Profile: A world's largest maker of foam, mattress, polyurethane, polyurethane foam, memory foam, filter foam, reticulated foam,
Job Profile:
Maintaining and managing existing accounts to ensure business sustainability, organising
promotional programs & participating in exhibitions & Melas for greater brand visibility.
Developing new clients and negotiating with them for securing profitable business.
Identify, research, plan and contact potential dealers/clients to establish new business in order to achieve targeted revenue growth.
Achieving the assigned targets within the time frame.

Sr.Sales Officer
Jan 2002 - May 2004
Company Name: Himalaya Drugs Company (Ayurvedic Concepts C.P. Division) 
Company Profile: A leading provider of Herbal Healthcare Medicines & Medical Supplies.

Apr 1998 - Jan 2002 - Sales Officer
Apr 1996 - March 1998 - Jr.Sales Officer
Apr 1994 - March 1996 - Sr.Sales Rep.
May 1992 - Apr 1994 - Sales Rep.
Company Name:  Pidilite Industries Ltd.
Company Profile: A Manufacturers of adhesives and sealants, chemicals, resins, and organic pigments and preparations, for the textile, automotive, arts, construction, paints. 
Job Profile:
Maintaining cordial relations with customers to sustain the profitability of the business.
Maximizing customer satisfaction level by monitoring customer complaints and handling
customer grievances and resolving their issues for customer retention.
Decide a market entry strategy both for geography as well as customer segments.
Efficient identified and built strong business relations with Distributors & Dealers to have the
capacity to undertake complex logistics operations.
Increased turnover and profitability through identifying new market opportunities and selling
services to these market.
Managing and coordinating the Executives and Manager for our market by making visits appoint
retail outlets.

Job Objective
A rich and extensive experience in Sales and Marketing activities, Retail Operation, Distribution
Management, Strategic Business Planning, Business development & execution, Sales Promotion
activities and analytical skills, decision making team work, effective communication, learning
ability, creativity, commitment, result & quality orientation and ethical behavior. During these
more than 20 years of my journey I got a lot of experience in different market in the state of Uttar
Pradesh & Uttarakhand, Delhi/NCR.
Currently being based at Moradabad U.P. heading sales and marketing operation for both Retail
franchisee and distributor network of the Consumer Durables products (Sleep & Comfort
products) and FMCG Products in Uttar-Pradesh,Uttarakhand & Delhi/NCR, while being
innovative and flexible to give my best working individually or as a team member.

Summary
Highly Competitive, full of enthusiastic zeal, eager to take up new challenges self-starter and
result oriented professional with Over 20 years of rich and extensive experience and year-on year
success in sales and marketing, channel sales and B2B sales in the market.
Adept at handling sales and marketing operations to stimulate sales growth and realize
organisational objectives.
Well organised with a track record that demonstrate self motivation, entrepreneurial ability,
creativity and initiatives to achieve corporate goals.
Competent in implementing effective solutions to the customer needs, with an aim to improve
customer contentment and consequently customer loyalty, repeat and referral business.Possess strong relationship management with skills in taking strategy from concept to execution.
Functional expertise in handling the business development operations with key focus on bottom
line profitability by ensuring optimal utilization of resources.
Outstanding success in building & maintaining relation with channel partners as well as adroit in
devising & project management plans after studying current consumer insights & technology
trends.
Actively involved in selling Products directly to customers, I have organised several Mechanic
Meets, Drawing Competitions, Art Fairs in School and Colleges. Carpenter, Auto Mechanics, Plumber and Upholstery meets at various Auto Workshops, Sanitary shops and Construction sites.
I have deal with a variety of outlets like Machinery stores, Automobiles stores, Electronic
Shops, Hardware shops, Sanitary stores, Stationary stores & General merchants, Cosmetics shops, Medical stores, Foam & Furniture stores, Furnishing Gallery type of outlets practically entire Uttar Pradesh,Uttarakhand & Delhi/NCR market.
As a Sales personnel with the market leader in the Adhesive (Fevicol) & Polyurethane Foam products (Sleepwell Mattress) in the country with rich across functional which exposes to entire Uttar Pradesh, Uttarakhand & Delhi/NCR market for covering Tehsil, Rural And Semi Urban Markets. Appointed more than 150 new Dealers out of more than 3000 dealers.
Execute a wide variety of details that involve a constant engagement with our target audience via
an integrated social media platform, direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, media advertisements, promotions, and other marketing plans.
Widely travel across various regions and market for understanding of different market.

Key account Management
Key responsibilities include Planning, Implementation and control of marketing activities,
Achievement of sales target, Corporate image, Development of new products, Brand management, Motivation to team members, Credit control, Marketing research, Total customer satisfaction, Management of dealer and distribution channel sales etc.
Defining sales forecasting projected business, establishing targeted market s

Future Goals

As a manager

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