PGDM/MBA in Marketing Management from Institute of Management Technology with 5.9 CGPA in 2009
Bachelor in Business Management from Bharathiar University, Coimbatore with 71.5% in 2006
Business Development, Sales & Marketing, Strategy Formulation, Market Research and Relationship Management, procuring new business, promoting & creating brand awareness, sales & distribution management and competition analysis, Sales & Marketing Management, Business Development & Client servicing while performing in the cost-efficient manner along with the unwavering quality standards. Expertise in creating & developing strong distribution network identifying new business opportunities for new products and ensuring continual business generation from existing clients.
Technical Skills: Microsoft Windows, MS-Office and Internet Application
Assistant Marketing Manager
Since September 2011
Company Profile: Leading manufacturer of PVC Compounds, XLPE, Semi Conducting and Filled Master Batches.
Job Profile:
Analyzing business opportunities and developing innovative solutions to meet client needs. Opening doors and building strong relationships with clients.
Establishing business dynamics with continuous monitoring competitor moves, product evaluation and changing needs for realigning strategies for business development.
Efficiently handling the Sales and Marketing Strategies for New Product roll out (Color MasterBatch) in different locations.
Developing business for the organization, identify business opportunities, channel partners and generating business plans to achieve the same and locate potential clients in targeted segments to secure profitable business.
Planning and conceptualizing various strategies to achieve business goals for sales and aimed towards the growth in business volumes as well as profitability in order to achieve the set targets.
Identifying the aggressive business acquisition of corporate key accounts with long term and sustainable buying potential and maximize revenue generation.
Conducting demand forecasting & managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers; organising Channel Events and releasing news paper ads & branding.
Identifying training needs across levels through mapping of skills required for different roles & analysis of the existing level of competencies.
Maintaining active interaction with existing clients to rebuild confidence ensuring prolonged retention. Explore new business opportunities through systematic prospecting to generate business enquiries.
Exploring competition information along with tracking and maximizing sales while identifying market share, gauze market dynamics and trends.
Implementing strategies for building corporate relationship with distributors for mutually increasing the profitability of the association.
Marketing Manager
May 2010 – April 2011
Company Profile: Integrated steel plant & a Captive Power Plant. Its products include TMT re-bars, CRS (Corrosion Resistant Steel) TMT re-bars, EQR (Earthquake-resistant) TMT re-bars and structurals.
Job Profile:
Planned & conceptualized various strategies to achieve business goals of the branch aimed towards the growth in business volumes as well as profitability, ensuring the usage of modernized tools of development, expansion and diversification as per the need and resources available.
Developed a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity.
Performed calling and conducted meetings for the broad array of marketing & sales strategies including sales initiation like Cold Calls, Presentations, Negotiations & Closures, generating revenue.
Identified & appointed new channel partners & dealer network to enhance business development while training them on regular basis through technical presentations; worked closely with the existing sales channel/ dealers to ensure target achievements.
Provided after sales services to the clients while ensuring timely service delivery as well as collections from the clients within the stipulated credit period. Managed the distribution system of the company and maintained smooth operations across the units.
Generated business from various channel partners for the company while establishing healthy business relations with clients & external associates for securing repeat business & long term customer loyalty and worked towards solving their queries and complaints efficiently.
Maintained Clients Database Management through SAP – CRM and analyzed projects undergoing along with its feasibility
Analyzed marketing budgets & sales in order to identify products & services requiring marketing support.
To grow learn and use the gained experience for the betterment and growth of Company and mine.
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