B.Tech in Chemical Technology (Paints Technology) From H.B.T.I, Kanpur in 2001
Rich experience in Sales & Marketing in Indian sub-continent market, for chemicals to a wide range of industries (Polymer, Plastics, Paints & Coatings, Adhesives & Ink).
Dedicated and knowledgeable professional with 14 plus years of experience in:
Product Lifecycle Management ~ Research & Development
Key Account Management
Techno Commercial Operations
Client Relationship Management Business Development
Characterized as a visionary and strategist; conceptualizing & implementing competitive strategies for developing a product and expanding market share towards the achievement of revenue & profitability targets
Manager (Sales & Marketing Life Sciences & Industrial application),
Since Oct 2012 to Aug 2015
Company Profile: Manufacturers Industrial minerals – mainly fillers and pigments derived from calcium carbonate and dolomite
Job Profile:
Spearheaded major key account customers in the North India region, namely Alok Masterbatch, JJ Plastalloy, Sonali Polymers, Pashupati Laminators, SCJ Ltd and distributor accounts while generating a business of USD 15 Mn through them.
Achieving sales volume, product mix, selling price by keeping with current supply and demand, changing trends, economic indicators and competitors.
Credit Limit Management - Key Accounts & distributors.
Liaised with customers for Line Trials and Troubleshooting.
Product Development: Identification/ Assessment / Pilot run and commercialization through regular feedback to R&D for development of new products/Customized products.
To ensure timely closure & resolution of complaints of customers through R&D / Application lab and to provide technical support, interacting with customers & resolve their grievances.
Keeping track of Industry trends in the Segment and mapping the potential players and their growth plans.
Provide an understanding of the market with keen insights on competitor activities to develop suitable counter strategies to retain and grow market shares.
Perform Annually /monthly sales forecasting, inventory management weekly and competitive analyses reports.
Undertake extensive travel to keep in touch with the grassroots developments in the market and strengthen relationships with key customers and distributors.
Sr. Manager (Marketing)
Oct 2011 to Oct 2012
Company Profile: Manufacture, supply and development of Rubber, Industrial and Specialty Carbon Black.
Job Profile:
Responsible to business development & sales of Specialty Carbon Blacks in India & overseas Market.
Introduce new specialty products in market as per customers need and requirement.
Experience in handling Exports in various sub continents.
Strategic Input to top Management based on Activity based planning
Planning for a step-by-step penetration into the markets, setting targets for business volumes & profits.
Designing and preparing the literature/data sheets and promotional material.
Conducting product trials and providing customized solutions as per requirement.
Supporting with information on market consumption, market price, main players etc.
Asst. Manager (Sales & Marketing-Distribution)
Sep 2009 to Oct 2011
Company Name: Omya India Pvt. Ltd
Job Profile:
Responsible for Omya distribution business in India and South West Asia.
Interaction & Co-ordination with the Principals / Suppliers, Customers, technical discussion, price negotiation
Overseeing technical sales operations for achieving budgeted targets & bottom-line profitability and initiating market development efforts.
Products Handed - Fillers / Extenders (Calcium Carbonate), Rheology Modifiers (Thickeners), Dispersants, Fibers, Waxes.
Focusing products applications in Plastic, Paints, Coatings, Adhesives, Sealants & Printing Inks.
Asst. Manager
Dec 2007 to Aug 2009
Company Name: EAC Industrial Ingredients
Job Profile:
Marketing & selling of chemical products in Paint & Coating industry.
Products Handled - Chemicals used in Paint & Coatings :-Resins (For Solvent & Water based coatings), Hyper dispersants.
Wetting & dispersing agents.
Cost- Benefit analysis to replace competitors’ product.
Managing day to day sales and marketing related activities.
Exploring new application fields for existing & new products.
Sr. Sales Executive
Oct 2004 to Nov 2007
Company Name: Indofil Chemicals Company
Job Profile:
Responsible for the North India territory in paints & coatings segments.
Products handled – Chemicals used in Paint & Coatings (Polymer Emulsions, Thickeners, Dispersing agents, Opacifiers).
Managing sales through direct and channel partners, meeting set targets.
Effective implementation of Credit policies & timely collection of account receivable.
Sales & Technical Executive
Jun 2001 to Sep 2004
Company Name: MRF-SCD
Job Profile:
Responsible for the Northern region of India for Paint & Coatings business in the Industrial & Retail segment.
Products Handled – Finished Paints & Coatings (Polyurethane, Epoxies, Stoving and Acrylics system).
Troubleshooting activities related to technical problem resolution, line issues such as standardization & stabilization at OEM’s & its ancillary.
Achievements:
Successfully launched & established new product in Plastic application for Omya.
Successfully explored new business horizons in international market for Continental carbon.
Presented technical paper in ISSPA Pune chapter in 2011.
Exhibited in Plastivision 2011, co-ordinated all the activities.
Conducted Technical Seminar in Mumbai & Delhi for the promotional & marketing of Omya & distribution range of products.
Presented technical paper in IPCA Haryana chapter in 2010.
Exhibited in Paint India 2010, co-ordinated all the activities.
In distribution assignments handled Prestigious Principal / suppliers (Burgess Pigment, Coatex, Minifibers, SCL, Lubrizol Advance Material, Deuchem– Elementis, Lucite International).
Core Competencies:
Identifying target audiences, planning marketing activities to achieve brand awareness, executing promotions to ensure product visibility to enhance brand image and volumes
Mapping territories and performing market segmentation to identify new customer groups to market various products and increase market share
Managing & monitoring sales operations, increasing sales growth and driving sales initiatives in order to achieve Business Goals
Conducting trials and handling the activities of new product & concept launches while paving the market for its successful implementation
Analyzing and understanding customer requirements and thereby specifying products as per their application need
Providing high quality services, resulting in customer delight & optimum resource utilization for maximum service quality while interacting with the customers to gather their feedback.
Training:
Dimension of professional selling training
Technical training in plastics & paints
Training at Continental carbon in Export procedures & documentation (2012)
Sales training in Kula Lumpur (2010), Malaysia.
Technical training at Lubrizol Advance Material, Singapore (2009) on various additives for Paints & Inks.
Intensive technical training at MRF- R&D (2003), Chennai in Paint & coatings raw material testing, Paint formulation, Paint testing & application.
Vocational training of Architectural/Decorative Paint & Powder Coating in Jenson & Nicholson Pvt. Ltd (2000).
Proactive Techno-Commercial Professional with a demonstrated record of achievement in conceiving & developing products that fuel market presence and drive revenue
In quest of senior assignments in Techno-Commercial Operations with an organization of high repute, preferably in the Polymer /Speciality Chemicals/Plastics/Paints & Coating Industry
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