Ref. No. : CA - 14942 - (Marketing Sales Service - Plastics Products – with 27.8 years in Plastic Industry)

Education

Graduation & Honours from Lalit Narain Mithla University, Darbhanga, Bihar

Intermediate from Lalit Narain Mithla University, Darbhanga, Bihar.

Matriculation from Bihar Board Patna.


Skill Sets

Area Sales Manager, Business Development Manager, Sales Manager,Territory Manager, Strategic Planing, Distributor/Channel Sales, Modern Trade sales, Retail sales, Key account management, Generating sales revenue, market penetration, Increasing market share, Institutional sales, Brand management

Work Experience

Business Development Manager
Since Sep 2011
Company Profile: Leading manufacturer of molded luggage, moulded furniture
Job Profile:
Strategy Planning
Lead and manage profit centre operations.
Establish goals, short term and long term budgets, forecasts and developing business plans for the achievement of these goals.
Actively involved in business planning and monitoring performance.
Business Development
Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Leverage public information and personal network to develop market intelligence for leads.
Lead, train and motivate teams ensuring their career development and positive contribution to the company.
Sales & Marketing
Develop marketing strategies to build consumer preference and drive sales volumes through channels.
Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses.
Provide direction to execute promotions/launches in sync with regional characteristics.
Monitor and keep collections under control, and ensure timely recovery of outstanding.
Channel Management
Identify and network with channel partners, develop the distribution channel, resulting in deeper market penetration and reach.
Evaluate performance & monitoring their sales and marketing activities.
Brand Management/ Product Promotion
Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility, capturing optimum market shares a building consumer preferences.
Conducting & organizing sales promotional activities as part of brand building and market development effort.
Undertaking advertising initiatives like development of designs for banners, posters, Catalogues and glow-sign board, POP material like display gates, mobile tents, telephone diaries, rough pads, key rings, etc.
Devising and implementing customer loyalty programs as well as customer meets.
Production Co-ordination
Interfacing with the production unit for production activities like production planning for the month and developing plans on the basis of color and model of various products.
Providing inputs for introducing new products, new designs and color range for existing models / products, etc.
Maintaining sufficient stocks of products at depots and at retail outlets to meet market demands without losing out on sales orders.
Deciding on and finalizing standard packing norms.
Commercial Operations
Fixing Credit limit of the parties and monitoring outstanding of the parties to ensure that dispatches are made strictly as per permissible norms of the company.
Conducting age-wise analysis of the outstanding of the parties.
Introducing cash discount scheme and other incentives for controlling the outstanding.
Handling Account reconciliation with the parties and taking balance confirmation on quarterly basis to avoid any dispute.
Achieving settlement of claims and issue of credit notes from accounts department.

Major Accomplishments
Currently leading a dedicated team of 4 people inclusive of 2 sales executives in marketing, 1 person as depot in charge and 1 as factory dispatch in-charge.
Developed vast distributor and direct dealer network of more than 25 distributors (from 4 previously) including direct dealers in Andhra Pradesh region.
Introduced unique concept of changing back insert of the moulds in order to revive obsolete models by giving the chair new look and new design.
Introduced concept of focused marketing of premium collection resulting in better brand image and profitability of the company
Presently working on concept of making exclusive showroom of the company through franchise arrangement and started three exclusive showrooms till date.
Introduced cash discount scheme and reduced credit period from 90 days to 30 days, as well as structuring the safe credit policy through blank cheques and fixing credit limit of parties and taking quarterly balance confirmation by reconciling the accounts with parties

Area Sales Manager - Punjab
June 2010 to August 2011
Company Profile: Leading manufacturer of molded furniture, plastic products

Area Sales Incharge
May 1997 to May 2010
Company Name: The Supreme Industries Ltd

Sales Trainee
June 1994 to April 1997
Company Name: Blow Plast Ltd

Professional Summary
I am a result-oriented professional with over 18 years of experience in strategy planning, business development, sales & marketing, distributor/channel and brand management.
I am a proactive leader and strategic planner with expertise in market plan execution, skills in business development, product launch & advertising, commercial operations, production co-ordination, product handling, competitor and market analysis, and targeted marketing.
I have a proven track record of increasing revenues, strategy implementation for deeper market penetration and expanding market share.
I possess excellent communication and relationship management skills with proven abilities in exceeding business targets consistently across assignments and thereby adding to the revenue growth.



Future Goals

To reach Management level, Independent handling to a organization utilising my experiences & abilities to achieve the goal & smooth growth of a organization.

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