• Gender: Male
• Age: 53
• Designation: Manager
• Highest Education Level: Masters - Degree
• Notice Period: 30  Days
• Work Experience: 23.1 Year(s)

Education

MBA/PGDM in Marketing From IBS, Hyderabad in 2005

B.Tech/B.E. (Metallurgy) From Jawaharlal Nehru Technological University (JNTU) in 1993

Skill Sets

Experience in Auto Components (Machined Components, Forgings, Plastics & Polymers, Sheet Metal etc) with strong relations in Auto OEM's. 

Exp in Mktg/BD of Auto Components having industry wide experience wtih OEM's (domestic+exports) covering all the market segments 
Formulating & implementing strategic marketing plans to achieve CAGR growth rates, responsibility for P&L mgmt, increasing market share and taking leadrole in product expansion and building channel network.
Successfully handled operational functions like Purchase/Sourcing/SCM/PPC and took several initiatives for cost reduction, value engineering, localisation and strategic partnerships for business consolidation and supplier rationalisation
Identifying and developing new markets and products through mgmt participation, playing stellar tole in brand building by participation and promotion in exhibitions/trade fairs
Proficient at analyzing competition and market trends and defining roadmap for formulation of marketing

Work Experience

Chief Marketing Officer
Since Mar 2015
Company Profile: Manufacturer of precision components, high tensile fasteners & sheet metal 
Job Profile:
Formulated and implemented strategic marketing plan for doubling revenues through consolidation of market share, market penetration and product expansion.
Instrumental in identifying key accounts and realizing high value contracts from OEM's, strong techno-commercial knowledge for preparation of offers and negotiation, taking lead role in product development and PPAP validations.
Leveraged technology within the group to add new products for achieving accelerated business growth
Successfully penetrated into new market segments with new product additions and added several new customers (domestic+exports) to achieve growth rate of 27%.
Budget forecast and preparation of sales plan, monitoring monthly operating plan and taking recovery actions to achieve business plan goals
Excellent performance in improving DSO through change of commercials terms and financial instruments by engaging with customers
Leverage strength in techno commercials, proposals and negotiation to realize profitable contracts
Monthly report on market updates, performance and competitor activity with defined strategic actions
Organised participation in exhibitions like Excon and Agrotech as part of brand promotions
Resolved all old commercial issues to recover bad debts and also played a stellar role in liquidated non moving inventory by generating schedules through customer engagement
Successful in meeting customer metrics through strong internal participation resulting in improving CSS & CSI rating of 70% to 85%.

GM - Sales & Business Development
Mar 2010 to Mar 2015
Company Profile: Manufacturer of Drivelines/ Transmissions / Planetary Drives / Components 
Customer OEM's AG/CE/ CV/Engines/PC/UV/2W/ 3W/MH/ WE/INDL.
Job Profile:
Instrumental in identifying key accounts and realizing high value contracts from domestic + export OEM's, strong techno-commercial knowledge for preparation of offers and negotiation, taking lead role in product development and PPAP validations.
Instrumental in increasing product profitability of negative margin business through excellent renegotiation of pricing in the range +22% ~ +27% spread over 3 years
Leverage strength in techno commercials, proposals and negotiation to realize profitable contracts
Monthly report on market updates, performance and competitor activity with defined strategic actions
Successful in meeting customer metrics through strong internal participation resulting in improving CSS & CSI rating of 55% to 85% during 4 years of strong QCD performance

GM - Business Development
Nov 2005 to Feb 2010
Company Name: Oerlikon Fairfield Atlas
Company Profile: Leading Auto-Component company, Main products are Planetary Gearboxes/Torque Hubs, Utility Gearbox, Sub Assemblies and Machined Components. Customer OEM's: AG/CE/CV/PC/2W/3W/UV/ MH/INDL.
Job Profile:
Accelerated business growth through realization of several new business from current and new customers, ventured into new market domain and expanded products to more than double revenue in 4.5years (115Crs to 253Crs).
Competently improved SOB with OEM's like M&M, John Deere, Tata Motors that gave jump in sales revenue with little investments in capacities
Successfully added more than 45 projects having annual business potential of +115 Crores. 
Projects realised were from OEM's like ANZ, AGCO, Bajaj, BEML, Carraro, DANA, Dynamatics, Greaves, HV Transmission, HV Axles, JohnDeere, Komatsu, L&T, Mahindra, Massey Ferguson, Tata Hitachi, TAFE, TENGL. 
Established monopoly for Ring Gear Business with major OEM's like Mahindra, John Deere, TAFE, Carraro, Telcon, HV Axles, DANA, Escorts and Komatsu with dedicated machine lines
Pioneered the climbing of value chain by introducing Sub-Assemblies and Full Aggregates

Associate Manager(Regional Sales)
Aug 2000 to May 2003
Company Name: Sterlite Industries India Ltd

Other Qualification(s)/Certification(s)/Programme(s) Attended 
Addeco (Training: Finance for Non Finance Executives)
High Yield Mgmt-USA(Training: How to sell at prices higher than competitors)

Future Goals

Growth