Ref. No. : CA - 24403 - (Marketing Sales Service - Plastics Products – with 25 years in Plastic Industry)

Education

B.Sc (Chemistry) From Ahmedabad, Gujarat University in 1999

Skill Sets

M.S. Office (Word, Excel, PowerPoint) Tally 7.2 and Internet

An accomplished sales professional with over 15 years of experience at various levels in diversified industries such as food and beverages, healthcare and pharmaceuticals, food commodities, retail sales, plastics etc. Extensive exposure in highly process oriented environment which require deep understanding of critical business drivers in domestic and international arenas

Work Experience

Regional Sales Manager – Institutional Sales
Since Dec 2015
Company Profile: Manufacture Of Food Products
Job Profile:
Responsible for market understanding, products and flavors, competition and market share, consumer research.
Develop business strategies related to products, markets, critical decisions on pricing, margins and campaigns.
Guide and monitor the sales team on coverage & reach, customers, channels & structure.
Co-ordinate with the marketing team to plan for the effective branding and promotions.
Establish, maintain & develop the healthy business relations with all the distributors by providing them timely resolution with respect to claims, stocks and margins. 
Achievements:
Appointed 4 new distributors in Institutional department (Western Railways)

Deputy General Manager – International Business
Nov 2014 to Dec 2015
Company Profile: Leading hospital in Africa
Job Profile:
Establish, maintain & operate the corporate office in Tanzania; oversee the development and operation of agreements/MOUs once approved. 
Ensure legal compliance with all legislation's in the country, liaise with various government departments as necessary and establish systems and procedures to manage organization’s activities. 
Implementing & monitoring of marketing activities like arranging and managing OPD camps, follow-up calls, arranging community programs and the CMEs, monitoring competitor activity and documenting the details for presentation.
Explore new business opportunities in terms of tie-ups with other reputed hospitals/clinics or private practitioners, empanelment with insurance companies etc.

Branch Manager – Commodities
November 2010 to August 2014
Company Name: Stallion Nigeria Ltd. 
Job Profile:
Handled successfully the branch offices like (Ilorin, Port Harcourt, Abuja, Jos and Benin) for the food commodities like parboiled rice imported from various countries like Thailand, Brazil and India, edible oil and other products like fertilizers, water heaters and tyres (Apollo Brand).
Analyze business potential, appoint distributors, drive sales and execute strategies to achieve desired monthly and annual sales targets. 
Guide, train and motivate the sales team to accomplish their individual sales targets. 
Monitor competitors’ activities and devise effective counter measures to beat them.
Planning of sales forecasting brand wise, cost controlling, MIS reports, inventory management and staff management of the assigned branch

Department Manager – Home Furniture
Dec 2006 to Oct 2010
Company Name: Home Solutions Retail (I) Ltd 
Job Profile:
Retail Management & Sales: Responsible for all operational activities like product-receive, display of products with their VMs of prices, features & offers. Planning, forecasting & delivering department target as well as store target. Managed retail space of 10,000 square feet.
In-store Marketing: Carry out BTL marketing activities, in store promotions/campaigns; maintain visual merchandising standards as per store planogram.
Inventory: Ensure adequate inventory control at store and warehouse levels as per store’s guidelines by means of indents & STOs in SAP.
Team management: Train & motivate  the team (4 CSAs, 2 Sr. CSAs & 1 TL) to meet highest standard of customer care and attention, ensuring they provide adequate information regarding product benefits, pricing and offers to customers to help them make buying decisions. Impart continual product knowledge, soft skills and sales training to the team and conducting their appraisals and performance review.
Achievements:
Contributing 52% sales to the total Furniture sales in the store.
Achieved the net sales of 50 Lakhs Rupees in a day for four times in a year (Aug ’07, Nov ’07, Jan ’08 and Aug ’08)
Awarded with “Excellent Employee” rating during the first appraisal in the organization (July 2008) and earned 14% increase in the gross salary.

Branch Manager – Home Furniture
June 2004 to Nov 2006
Company Name: Style Spa Furniture Limited 
Job Profile:
Heading a team of 3 Sales Executives and 2 furniture assemblers and handling the retail showroom space of 5000 sq. ft. area of lifestyle range of home furniture and office furniture.
Primarily responsible for all store operation activities like store maintenances, sales management, customer relationship, display management, inventory management, cash management, daily accounting & banking activities of the store.
Tracking, recording and analyzing the daily customer walk-ins and the conversion ratio and improve the walk-ins by means of telecalling and personal visits.
Achievements:
Achieved the sales target of 2 quarters in a row to win overseas trip contest of Malaysia.
Got an institutional order worth Rs 5 lakhs from MAN Industries Ltd and executed the same single handedly for furnishing their guesthouse at Anjaar (Dist: Bhuj) within the company’s stipulated time frame.

Marketing Manager
April 2001 to April 2004
Company Name: Papilon Industry Limited
Job Profile:
Responsible for sales of company’s wide range of plastic house wares, plastic molded chairs, tables & cabinets, plastic garden furniture, coolers, ball point pens & other industrial products like palates, crates, paint-buckets, PVC fittings etc.
Lead and motivate sales team of 12 local sales representatives, plan and execute the sales strategies, set sales targets, track and monitor their performances.
Communicate and ensure strict compliance of approved credit facilities, collection norms to sales team as well as distributers.
Co-ordinate and advice the advertising & promotion agencies on areas such as packaging, labeling, design development, advertisements and promotions of the products.
Exhibit company’s products in national and international trade-fairs and attend the trade shows to review product updates and latest trends in the industry.
Achievements:
Achieved 110% of annual target in the year 2002-2003 with the growth rate of 80%
Appointed 5 new A-class distributors of chairs in the territory who collectively contributed to 10% of the total annual turnover.
Made a record cash sale of 10 Million Naira in a single day in Lagos International trade fair.

Medical Representative
July 1999 to March 2001
Company Name: Glaxo Wellcome (India) Ltd.
Job Profile:
Responsible for the marketing and promotion of company’s dermatological range of drugs by meeting with doctors, pharmacists, distributors and hospital medical teams with prior appointments as well as cold callings.
Making product presentations to doctors, practice staffs and nurses, hospital doctors by the help of visual-aid and product samples.
Building and maintaining positive working relationships with medical and supporting administration staffs e.g. receptionists, store-keepers, pharmacists and distributors. 
Monitoring competitor activities and products and reporting them to superiors.
Achievements:
Exceeded the sales target (product-wise and overall) by 20% for the first two quarters consistently.
Bagged a single order worth of 75 % of the total monthly target from a reputed hospital.
Awarded a consolation prize for new products detailing, promoted to the zonal headquarter - Ahmedabad with an increment of 10% in monthly gross salary.

Future Goals

Growth

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