B.Com From Mumbai University in 1987
S.S.C. From St. Joseph's High School, Vikhroli, Pune Board in 1982
Experiance into Sales – Channel Sales, Corporate Sales, Modern Trade (B2B), Strengthening & Widening distribution Network-PAN INDIA, Marketing, Product management and Team management in product category of FMCG & Consumer Durable.
Distributor networking, Product management, Retail Management, Credit control, Profit Centre head, Team Management, Leadership, Sales & Market analysis, Data base management, Promotion planning, Budgeting & forecasting
Well conversant with MS-Office-Excel, Word, Power Point and also communication oriented software operations like Outlook Express and Internet Explorer.
Professional Training: Sales & Marketing - Empowered Learning Systems & Samsika Marketing Consultants.
RSM – South India
Since Dec 2016
Company Profile: Manufacturer of Fine Bone China Tableware items
Job Profile:
Appointing, Strengthening & Widening Distributor & Retail Chains Network for ‘DATA & DANDY LINES’ brand.
Creating niche markets; Controlling credit limits along with apt collections.
Evaluating market size and category trends for market mapping and segmentation
Reporting to Maneging Director.
RSM – West India
May 2015 to Jun 2016
Company Profile : Manufacturer of household products, plastic items, plastic kitchenware, tableware & other plastic products.
Job Profile :
Appointing, Strengthening & Widening Distributor & Retail Chains Network for ‘GLUMAN’ brand.
Creating niche markets; Controlling credit limits along with apt collections.
Evaluating market size and category trends for market mapping and segmentation
Preparing and presenting the MIS reports to the Management every month regarding Sales, Payment & Outstanding’s, Collection of C’ Forms, Market Development and Stock.
Reporting to G. M. – Operation & Executive Director.
GM-Sales & Marketing
Dec 2013 to Mar 2015
Company Name : PCH Corporation Ltd.
Job Profile:
Appointing, Strengthening & Widening Distributor & Retail Chains Network for ‘ROSA’ brand.
Carrying out standard ATL & BTL activity like in shop branding, in shop promotion & POPs.
Preparing and presenting the MIS reports to the Management every month regarding Sales, Payment & outstanding’s, Collection of C’ Forms & F’ form, Market Development and Stock.
Reporting to COO.
DGM – All India Marketing & Sales
March, 2013 to Sept. 2013
Company Name : Redberry International Distributors Pvt. Ltd.
Job Profile:
Appointing, Strengthening & Widening Distributor & Retail Chains Network for import division - Red berry.
Deftly managed Modern Trade to effectively launch new products & maximize shelf & revenue share.
Update the management on Current Product Portfolio of Competitors and other marketing activities of competitors.
Control the entire operations and administration. Report to Vice President.
DGM – Pan India Marketing & Sales
Jan 2006 to Jan 2013
Company Name : Jewel Consumer Care Pvt. Ltd.
Company Profile : Manufacturer of Oral & Household Care Products.
Job Profile :
Appointing, Strengthening & Widening Distributor & Retail Chains Network for EZYBE brand.
Creating niche markets; Controlling credit limits along with apt collections.
Managing, Training, Motivating and leading a team of Regional Manager, Area Sales Manager and sales force in the direction of achieving set targets.
Synchronize with C & A agents for timely delivery of the material to the distributors.
Update the management on Current Product Portfolio of Competitors and other marketing activities of competitors.
Preparing and presenting the MIS reports to the Management every month regarding Sales, Payment & Outstanding’s, Collection of C’ Forms & F’ form, Market Development and Stock.
Handling projects on new product development
Control the entire operations and administration. Report to the Director
Indoor – Sales in Charge
Aug 2000 to Nov 2005
Company Name : Al Zahem Est
Job Profile :
Stock status review, stock rotations, and movement. Monitoring & supervision of stock & display of products.
Executive - Institutional Sales
Aug. 1999 to July 2000
Company Name : Kischo Cutlery Limited
Job Profile:
Institutional Selling, Dealer network Servicing, Strengthening & Widening Distribution Network & Canteen Stores Dept. (CSD)
Executive - Institutional Sales
Apr 1996 to Jul 1999
Company Name : La Opala RG Limited
Company Profile : Manufacturer of Opal Ware & Solitaire Crystal ware
Job Profile :
Institutional Selling; launching of new products like Solitaire Crystal ware.
Sr. Territory - Sales Manager
Jan 1992 to Mar 1996
Company Name : Honesty Trading Corporation Pvt. Ltd.
Job Profile:
Institutional Selling and managing a sales team engaged in direct selling of BPL Mobile SIM.
Sr. Sales Representative
July, 1988 to Dec.1991
Company Name : Nirlep Industries
Company Profile : Manufacturer of Non-stick cookware
Job Profile :
Door to door selling and organizing live demo in societies/institution & Dealer network servicing promoting through trade exhibitions.
Sales Representative
May, 1986 to Jun.1988
Company Name : Eureka Forbes Limited
Company Profile : Manufacturer of Aqua Guard’ water purifier
Job Profile :
Door to door selling of ‘Aqua Guard’
A result oriented professional with a distinction of handling multi faceted role
Business: Managing growth with consistent growth in top line and retention in bottom line.
Channel Sales Includes: Distribution, Direct dealers, Corporate, Modern Trade (B2B), CSD & CPC.
Product includes: Tableware, Glassware, Dinnerware, House wares Consumer Durable and FMCG.
People: Identification, Appointment, Development and Retention of people.
Promotion: Includes developing concepts for ATL and devising BTL activities as per requirement.
Process: Includes developed or involved in the process of developing rich system for smooth and simple execution.
Key Profile:
Positioning international brands of the company at the maximum available shelves of traditional trade segment.
Growth-oriented marketing strategist, with proven ability to maximize the R.O.I of company.
Dynamic, results-oriented leader with a strong track record of performance in turnover and high-paced organizations
(BPL Communications Ltd., La Opala RG Ltd. & Jewel Consumer Care Pvt. Ltd.)
Strong in collections, without disturbing the image of an organization.
To work in a growth oriented organization, where my skills can be effectively utilized and enhanced.
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