Ref. No. : CA - 18335 - (Marketing Sales Service - Plastics Products – with 15.8 years in Plastic Industry)

Education

MBA (Agri-Business) From Symbiosis Institute of International Business (SIIB), Pune in 2009 With 2.73 C.G.P.A. 

M.Sc (Agriculture~ Horticulture) From m Banaras Hindu University (BHU-Uttar Pradesh). in 2006 With 87%

B.Sc (Agriculture) From Palli Siksha Bhavana, Visva Bharati, Shantiniketan. in 2004 With 75%

Skill Sets

A result oriented, proactive and keen planner with MBA in Agri-Business with 7+ years of achievement driven
experience in managing products focussing into industry/ customer needs.
Responsible for managing Agri-Business Division for South.
Analysing product requirement and spearheading initiatives for establishment & growth of the Brand.
Strong business acumen with understanding of market needs.
Effective communicator with excellent interpersonal skills & cross functional liaising.
Possess a flexible & detail oriented (technical) attitude.

Technical Purview:
N.C.F.M (Commodity Module) successfully completed from NSE-Mumbai, with an aggregate of 75.25%.
Application Software: MS Office, Spreadsheet Advance, MS-Project, & SPSS.
Database: MS Access, ERP (SAP

Work Experience

Deputy Manager 
Since Nov 2012 
Company Profile: Manufacturer of synthetic rope and netting
Job Profile:
Key Assignments & Notable Attainments
Strategic Business planning and seeding of new products for growth of Agri Business Division in South India.
Focus on growing market share of Agri-products in South markets.

Asst. Manager 
Nov 2012 to Oct 2015
Company Profile: Manufacturer of synthetic cordage
Job Profile:
Key Assignments & Notable Attainments –
Strategic Business planning for growth of Agri Business Division in South India.
Significantly increased market share in Kerala, TN and Karnataka.
Create & Achieve Marketing and Sales Plan.
Facilitate recruitment, training and induction of key positions to build south team.
Closely work with Govt Bodies for strategic advocacy.
Achieved 279% (67 MT Vs. 24 MT Bgt) growth in 2012-13 sales and 112% growth in 2013-14 (118 MT Vs. 105 MT Bgt).
FY 2014-15 achievement was 96% (127 MT Vs. 132 MT Bgt).
YTD ( H2 -2015-16) achievement is 130% (73MT Vs. 56 MT Bgt). 
Agri products handled: Hi Tech Horticulture HDPE Nettings, Green/ Poly house Shadenets, Anti bird nets, Sericulture nets, Anti hail net, crop protection & support nets, Floriculture nets, Grape Nets and PP Ropes. 

Deputy Manager (Product Management-Oilseeds) 
Apeil 2009 to Oct 2012
Company Name: Maharashtra Hybrid Seeds Company Limited 
Company Profile: Manufacturer of seeds- Paddy, Maize, vegetables, Castor, mustard etc. 
Job Profile:
Design Product Strategy: Formulate short & long term product strategy, in terms of Product positioning
Product profiling, Budgeting, Allocation, Pricing Strategies, packaging & designing keeping in mind the end users
expectation. Analyzing Product and Market segments to position existing products with better Product fitment.
Product Promotion:
Deciding AdPro objectives/channel promotional activities. Selection of effective
communication mix and design communication campaigns. Manage promotional budgets & ensure implementation of
strategies via interaction with sales team.
Product & Market Research:
Studying market trends, Competitors brands – SWOT, Pricing, schemes.
Customer profile, value analysis, buying behaviour & needs. Evaluate market potential and market size to understand
customer needs.
Liaison With R&d & Other Depts:
Provide regular feedback to R&D about the crop performance, market trends
and customer feedback. Provide feedback to sales team on market trend, crop shift and changing buying behaviour of
end users. New Market Development through Demos, station trials, strip trials with support from R&D. 

Key Assignments Handled & Notable Attainments:
Product launches & heading strategic projects like Value Selling, Institutional sales etc.
Micro-segmentation in Paddy, Mustard & Castor.
Branding & Designing: Castor (DHAL) & Rapeseed (ULHAS).
Innovation: Rebranding Mustard MAHYCO BOLD [as Mahyco Bold PLUS] through Value addition [Micronutrient].
Optimization of Packing sizes & Introduction of Innovative PET-JAR in Mustard Hybrid SHRADDHA.
Oilseeds Group Turnover for FY 11-12: Rs. 28.7 crores [Target 18.6 crores. Achieved 54% beyond BGT].
Headed West Bengal and Assam Sales with record >100 % Sales target in Paddy, Wheat and Maize.
Received accolades for implementation of PADDY Micro-segmentation project in FY2010-11. 

Officer – Marketing
March 2007 to  March 2007
Company Name: The State Bank Of India
Job Profile:
Loan disbursement & Project Financing, formation and integration checks of SHGs,
Documentation of loan and Loan Recovery. Organizing farmer meetings and other promotional techniques.
Notable Attainments:
Hold a distinction position in increasing the business of the branch attached, Notable amount of loan disbursed
and over-due loans recovered. 

Junior Field Officer
July 2006 to Oct 2006
Company Name: Godrej Agrovet Pvt. Limited
Job Profile:
Individuals were given selected areas of operation to affect promotion of the product VIPUL and
market the same to increase market share and sale in the region.
Notable Attainments:
Achieved targeted sales volume & developed the market for VIPUL in Mandi-Dabwali (Haryana).
Increased sales volume through different Market Development activities like IPR, JC, AdPro etc. 

Internship: 
April 2008 to June 2008
Survey of Cold Stores to map the potential of marketing of CIPC in stored potatoes.? –Feasibility Study
Company Name: Global Agrisystems Pvt Ltd

Projects: During MBA (2007-2009)
Market Research: Survey of milk producers for determining raw milk needs of a small dairy plant producing
traditional Indian milk products.
International Trade & Logistics: To study the export procedure, quality requirement & documentation of
Rose and Gerbera from India.
Winter Dissertation (MBA): Future trends in Commodity Trading – Carbon trading and Weather trading.

Future Goals

To utilize my extensive management, sales and marketing skills in a professional business environment that will afford the
opportunity for continued personal development and growth in meeting the needs of my employer. 

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