Ref. No. : CA - 27939 - (Marketing Sales Service - Plastics Products – with 14.3 years in Plastic Industry)

Education

Post Graduate Diploma in Advertising, Media & Events From National Institute of Event Management in 2008-09

Bachelors of Commerce From Thakur College in 2008

12th From A D K College (Maharashtra Board).

10th From Adarsh Vidyalaya (Maharashtra Board).

Skill Sets

Experience in BTL activations, Event Management, Marketing & Operations. Handled brands like; Ceat Tyres, DBS Bank, Axis Bank, Hamleys, Raymond.

Budgeting, Data Analytics, ATL and BTL campaign, Brand Awareness, Product development, Identifying target market, Marketing Collaterals

Skillful in handling product launch/promotions with knowledge in business planning; devising brand building activities and accelerating the business growth; as well as implementing communication plans for product promotion.
Possess skills and abilities in taking up new challenges and fulfilling them with great success.
Recognized proficiency in BTL activation's.
Proven skills in brand/ image building and marketing through a synergic set of communication activities.
Ensured successful ramp up of business assignments; while working in coordination with clients, agencies & ensuring effective service deliverables.
An effective communicator & a dedicated team person

Work Experience

Assistant Manager- Corporate Communication
Since Oct 2017
Company Profile: Leading manufacturer of polymer products.
Job Profile:
Responsible for Handling brand development for products like OpTran Smart Film, Duro Mats & Regal Furniture. It’s one of the major & niche consumer product of the company. The brand challenge is to grow the category by right consumer by inculcating habit of using of it in their life. Create sustainable growth by development of Brand identity to create brand communication

Achievement: -
Led the launch of Duro Gel Mat (An Anti fatigue mat).
Developed communication pattern for newly launched product Duro Comfort. (An Anti gravity mat).
Successfully developed & designed brand communications for Regal Furniture, Crates & Pallets, Duro Comfort along with promotional collaterals.
Successfully executed Mall activation for Duro Mats.
Introduced New attractive consumer promo pack to get entry into Modern Trade, Which resulted into increased the MT channel sales by 12%.

Social Media Promotion – Facebook & Twitter.
Creating captions and getting Posts designed for the following brands
LiteSafe– Reference Link : https://www. facebook. com/litesafecylinders/ https://twitter.com/LiteSafe
Duro Gel – Reference Link: https://www.facebook. com/DuroGelMat/
Duro Comfort – Reference Link: https://www.facebook. com/durocomfort/

Managing product exhibitions in India & Overseas.
Market Analysis
Duro Comfort mats – Actively participated in product development & Strategy building for the unique concept of floor mats for the Indian women. This product was specially designed for the people who work standing for long hours. As per the research we figured the right target audience such as housewives, teachers, factory workers, hotel lobbies, sales counters, airport counters, billing counters etc. Initiated product shoot for E-Commerce platforms like Pepperfry & Amazon. Developed website &Animated Product AV.

Duro Gel – Strategy Planning & Product Packaging development for this premium version of floor mats. This product was introduced as an anti fatigue mat to prevent foot, leg pain & fatigue. Analyzed and researched upon different target audiences who will need this product such as pregnant women, elderly people & housewives etc. Initiated product shoot with model for product literature. Researched for Anti Fatigue mats which are introduced for the 1st time in India

Optran Smart Film - Product research for making better marketing strategy and product promotion. Stall designing & co-ordination for exhibition.

Techpack Smart Can - Organized product launch & Agreement signing event. Made creative Product Presentation & Proof Reading for Product Brochure.

Brand Communication Senior Executive
October 2013 to Sept 2017
Company Profile : Largest Outdoor advertising agency & integrated media company.
Job Profile :
Responsible for retaining corporate clients & fulfill their brand promotional activities as per the brand related market analysis. It involves maintaining the good relationship by delivering effective solution to ensure business generation. Clients worked with Ceat Tyres, Axis Bank, Life Ok, DBS Bank, Airtel, ABP News.

Events & Activation's Handled -
Raymond Regio Italia Press Launch: Objective was to conduct press launch to introduce the new range of Signature Luxury Fabrics.

Axis Bank – Inspiring Women: Managed & executed a panel discussion by renowned celebrities on women empowerment. The panelists included Deepika Padukone, Mary Kom, Anurag Kashyap, Prakash Padukone & Renuka Ramnath.

Airtel 4G launch Campaign: Objective was to demonstrate the speed of Airtel 4G network to the target audience at relevant touch points. Executed the activation in 6 metros namely Delhi, Mumbai, Bangalore, Hyderabad, Kolkata & Chennai, across various touch points covering a total of 33 malls, 240+ colleges, 9 corporate parks, 11 RWA’s & 25 hotspots were covered. The Airtel 4G Activation resulted in a total of 78000+ Demos, over 70000 leads, over 31000 Airtel 3G users converted to 4G.

Axis Asha Home Loans Activation: Objective was to introduce Axis Banks “The 30-year home loan product” which was offered to customers with combined family income as low as Rs 8,000-10,000 per month and above. Targeted such residential areas In Mumbai, Pune & Ahmedabad. We identified some locations where the TG stays and wrapped with Asha Home Loans branding innovatively. Also targeted the regional dailies, railway station platform boards, bus shelter & billboards strategically to capture the maximum eyeballs.

D’Mart Ready Research & Activation: Brief was shared to promote their newly online shopping app, ‘DMart Ready’, a new online service, where we can order the groceries, home essentials, personal products and more from DMart website or through DMart Ready App and simply pick it up from a nearest DMart Ready Pick Up Point (PUP) centre. Objective was to know the buying pattern of consumers. Targeted the societies which are near to DMart Ready pick up points within the 10-15 minutes radius and communicate them now they can do the shopping at the same discounted prices that we find in a DMart physical store. We also reached the target audience through door to door leaflet distribution to inform them about the nearest PUP centre. The activation effectively reached out to 1727 residents, 40 societies and 929 app downloads.

ABP News Campaign: Election campaign was executed to promote the ABP News channel as a right information provider on politics and make the people aware to watch ABP News for taking right decision and vote for the right political party. 

Achievements:
Generated a new client business of 25 lacs with CEAT Tyres
Successfully handled Airtel 4G launch campaign pan India.
Retained clients & successfully executed BTL activities for DBS Bank, Axis Bank, McDonalds, generating a growth in business by 30%.

Client Servicing Executive
October 2011 to June 2013
Company Name : The Wanderers Ltd.
Company Profile : The Wanderers (India) is a travel company that focuses on lesser known exotic destinations for the discerning travelers.
Job Profile :
Responsible for handling backend work for all MICE events. Pitching & acquisition of CEAT Tyres. Making quotations for client. Travelling with group for better execution. Handling Domestic operations.

To look after backend work for all MICE events of corporate, Pitching & acquisition of CEAT Tyres, Making quotations as per the requirement for client, travelling with group for better execution & Handling Domestic operations.

Preparation of tenders, quotations and delivering presentations.
Generate sales through client visits. & MIS preparation.

Client Servicing & Business Development Executive
August 2009 to June 2011
Company Name : Shoman Marketing Solutions Pvt. Ltd.
Company Profile : Is an agency deals into all event & activation requirement for corporate clients.
Job Profile :
To look after business development by meeting clients & understanding the brand prospective. Coordinate with corporate clients & understand the objective of BTL activities.
Vender registration.
Client visit and quotation preparation.
Coordinating with new clients for sales.

Future Goals

Growth

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