• Gender: Male
• Age: 47
• Designation: Manager
• Highest Education Level: Masters - Degree
• Notice Period: 30  Days
• Work Experience: 20.3 Year(s)

Education

Masters in Management Studies (MMS) From Bharati Vidyapeeth’s Management Institute, Mumbai University in 2000

Bachelor of Science in Physics From Mumbai University in 1998

Part – time Diploma in Advertising & PR From Welingkar’s Institute of Management Studiesin 2001

Skill Sets

Marketing

Work Experience

Brand Manager
Dec 2010 to Oct 2012
Company Profile: Leading manufacturer of plastic houseware
Job Profile:
Responsible for marketing plan development, execution and product packaging development
Develop and execute national advertising and promotional activities
Manage promotional material to establish product branding and messaging
Present marketing program to management
Administrate advertising and promotional budget
Achievement
Developed and executed new Brand positioning.
Retail Audit (designed and conducted in-house)
Consumer insight for New product development (designed and conducted in-house)
Brand website

Product Manager
May 2008 to Oct 2010
Company Pro
Job Profile:
CRM set up for the organization
Develop customer service initiatives.
Outline the annual marketing plan, within the approved budget
Developing, implementing and managing direct marketing programs pertaining to existing consumer database
Regular interactions with customers to get consumer insight to create marketing activities to ensure continual business as well as ensure ROI on the activities.
Product management and innovation project for Urine glucose monitoring product line.
Achievement
Established customer centric brand approach
Successfully implemented direct consumer schemes ( ensured ROI)
Firmed up CRM set up for the organization.
Firmed up business opportunity proposal for the new OTC product category (for Urine glucose monitoring strip product line)– conducted consumer insight study (dipstick) with doctors, consumers, retailers.
Product usage and application study (collected and collated data from the Hospital)
Successfully accomplished Certified Marketing Excellence program

Product Manager
September 2006 to April 2008
Company Name: Philips Electronics India Ltd
Job Profile:
New product launch plans in the category.
Generate and interpret insights derived from relevant data and reports as needed.
Data analysis and trend spotting to build hypothesis on future development of the portfolio
Present product and marketing plans to management
Provide strategic commercial inputs to the development of the assigned product category.
Developing new channels for product placements, price points, and promotional activity thru BTL activities.
Liaising with product development team and working cross functionally with logistics, sales and customer service departments.
Coordinate with the PR and design agencies; devise marketing, brand strategy, promos, etc.
Product training programs for field staff thru Philips school.
Achievement
Successfully implemented an cookery network for promoting OTG and Rice Cooker line of products
Designed PR campaign- tie up to get credible coverage for focused product category.
Worked on improvements in the Rice cooker product category to suit the Indian needs thru consumer insights  from U & A study
Strategy project on “New product -Tea Maker” in Kettle category of products – conducted focus group and dipstick research (designed and conducted in-house)

Assistant Product Manager
February 2006 to August 2006
Company Name: Hindustan Pencils Ltd
Job Profile:
Manage activities pertaining to product promotions and product / packaging development.
Responsible for School Promotion activities, a strategically important aspect for scholastic products material.
Coordinating with creative agency.
Product Training for field staff.
Design and implement promotional activities for the brand.
Achievements
Nationwide launch of brand Colorama
Conducted workshop activity in modern trade.
Market research to find the market size of scholastic art material. (nationwide research designed and executed in-house)
Initiated and successfully implemented the nationwide promotional activity pertaining to school promotion

Product Executive
June 2004 to January 2006
Company Name: Milton Global Ltd
Job Profile:
Manage activities pertaining to product development, brand/ product launches, and promotions.
Implement and monitor promotional & merchandising programs and assess the effectiveness of the same.
Worked to modify existing products in coordination with other departments.
Undertake consumer focus groups for the new product development to understand the need gap demands.
Revamp product packaging to change the product perception.
Coordinating with creative and PR agency to develop and implement new promotional activities.
Market and product analysis thru generating reports on the product performance – to the level of product performance Zone wise, Category wise, Distributor wise, and City wise.
Conduct workshops for the Microsafe range of products.
Achievements
Initiated and independently handled the cookery experts’ channel, a direct selling network–relevantly different route for product placing and product feedback from direct consumers.
Participated actively in the launch of new range of plastic ware products – Milton Microsafe.
Initiated product reviews in various publications.
Handled the various promotional activities

Product Executive
June 2002 to May 2004
Company Name: Vadilal Milk Products Ltd
Job Profile:
Continuously monitoring the market trends, with the help of market feedback conducted on regular basis.
Pricing analysis by virtue of competitor price comparison.
Sales pattern by analyzing the monthly dispatch reports received from factory.
Initiating the activities pertaining to product development, continuously upgrading the package designing, formulation of sales promotional activities and training.
Initiated in introducing the parlor concept, designing the interiors of the parlor.
Coordinating with the ad agency and the various print publications.
Achievements
While working in a comparatively new department of Product management, succeeded in creating demand for the brand-vide print media and some event promotions.
Successfully handled various cross promotion activities like Radio City Promotion, Times Contest, etc., could ensure effective implementation down the line.
The company has appreciated the market feedbacks obtained from the periodic market visits, and the strategic decisions of pricing and positioning has been initiated

Executive
July 2001 to May 2002
Company Name: Friday Corporation
Job Profile:
Service marketing viz., Intranet solutions, Digitization, as well the annual subscription of the online information services.
Generating new clients for the said products.
Manage relations with existing clients as well as resolve the queries, if any, on the product.
Co-ordination with the internal team for the customized solutions to the clients as well for resolving the product related client issues.
Achievements
Bagged accounts of the prestigious clients for the company.
Initiated a client for Intranet solutions.
Appreciated as a credible member to the team by my GM sales

Team Member
May 2000 to June 2001
Company Name: IndiaConnection (I) Pvt. Ltd
Job Profile:
As being employed in the initial stages of company the key responsibility was building and maintaining relationship so as to
Developing and managing the key accounts in the assigned territory.
Analyzing Competitor's strategies and providing continuous feedback on market trends to the management.
Coordinating with the product management, customer service and the logistics.
Conducting Direct Mailing and Emailing programs to build awareness.
Achievements
Contributed towards sizable increase in the turnover of the company by roping business from some prestigious clients. (223% completion of revenue target)
The only person to receive customer appreciation letter from the prestigious clients (Clients- Welspun (I) Ltd. & OTIS Elevators Ltd.)

Introduction and Aspiration
Marketing personal with 12+ years progressive responsibility in product / brand management, my key strength is analysis and consumer insights.
Marketing campaign planning and implementation, event management, consumer insight, project management, data analytics are some of the important skills that contribute greatly to the strength and are likewise areas of interest for continuous improvement.

Career Highlights
I have handled several new product development, new product opportunity and new product launch assignments;


New Product development till launch: Microwave safe range of products  

Hindustan Pencils- New Product development till launch: Colorama range of scholastic art material. Designed and accomplished market research project to identify the market size and new product development opportunity.

Philips Electronics - Opportunity Project -Tea maker: Business proposal on new product development and opportunity in electric kettle product category 

Bayer Health care:
Opportunity Project- Urine Glucose monitoring strip: Firmed-up new product opportunity business proposal on secondary usage of Urine glucose strips

Future Goals

Growth