• Gender: Male
• Age: 45
• Designation: Manager
• Highest Education Level: Masters - Degree
• Current Gross Salary: INR  4 /Annum
• Expected Gross Salary: INR  6 /Annum
• Preferred Country: India
• Notice Period: 10  Days
• Preferred Location: Chennai
• Work Experience: 16.4 Year(s)

Education

Master of Computer Applications with 70% from St.Joseph’s College, Trichy, TamilNadu in 2001-2004

Bachelor of Science in Physics with 77% from Arul Anandar College, Madurai, Tamil Nadu in 1998-2001

Higher Secondary with 77% from St.Aloysius Hr. Sec School, Rayappan Patty, Tamil Nadu in 1998

S.S.L.C  from Amala Annai High School, T.Sindalacherry, Tamil Nadu in 1996 with 79%

Skill Sets

Key Skills: Regional Marketing Manager, Retail Marketing Management, ATL & BTL Management, Team Development, Media Buying, Planning, Headset Communication
Financial: General Ledger, Purchase Ordering, Product Management

Work Experience

Channel & Area Marketing Manager 
Since Feb 2014
Company Profile: A telecommunications company
Job Profile:
Retail Promotion plan implementation for 1500 + Outlets in South on Monthly Basis.
Enhance & ensure superior merchandise and Visual Merchandising visibility across retail channel. Ensuring high quality visibility at all formats of retail outlets through internal merchandising, merchandiser teams, POSM.
Vendor management, budget management, budget forecasting & spend analysis 
POSM making / Artwork designing.
Trade management: Initiatives with Trade - To increase their "Desire to Sell" Nokia products.
Consumer Marketing: Activities for the Consumers to educate / promote products / technology / new technology domains.
Consumer Engagement Program: Organize and attend Consumer Engagement program in the region.
To ensure perfect execution and implementation of regional and national level BTL programs through team.     
Channel management & Channel Health: Explore Opportunities of enhancing NOKIA presence in New Channel segments, Owning and ensuring Look and Feel in different kinds of channels as per Nokia Brand Guidelines.
Implementation of channel wise consumer value proposition: Depending upon the channel type - malls, organized trade and multi brand outlets. Implementing and launching experiences to enable the consumers to the value propositions of our product range especially the new products.
Managing Resources: Team of external agencies to ensure perfection in implementation - Owner of the sales area budgets, Ensure planned spends in line with the Marketing and Product Calendar accuracy for the sales area.
Marketing Planning: Developing Programs & Strategies to support BTL including adding on activities and adapting the campaign to further Market Share to bring local area insights to enable better Marketing Planning

Regional Marketing Manager 
Feb 2011 – Dec 2013
Company Profile: A manufactures and sells consumer electronics, home appliances, computer products, and mobile phones
Job Profile:
BTL Activities: 
Preparation of Annual Marketing Calendar to support the Sales operations with a budget of 5 crores. 
Vendor Management, Account handling for proper utilization of marketing budget.
Brand Management, brand visibility, brand guidelines adherence, Retails share and Outdoor brand visibility management. 
Competition tracking, pricing, line up analysis, new market trend, evaluation of marketing programs and develop counter strategy.
Channel Management: To develop new channel accounts for Dealers & Distribution Placement  in the market / replacement of Branding company in the whole region.
ATL Activities: 
Media, Advertisement & Paper Inserts designing with release Coordination.
To provide Product planning inputs for future products of the company.
Reports to Retails Marketing head with parallel reporting to Regional Head. Organizing & coordination of domestic & overseas trips for Trade partners in lieu of different tie-ups.

Sales Executive 
Apr 2008 – Dec 2010
Company Name: Grope India Pvt. Ltd 
Job Profile:
Attained 73% increase in sales by conducting a mix of ATL & BTL activities.
Efficiently designed the best - selling product configuration for SCN & Home Shop 18 where achieved an additional sales of 75,000 USD.
Imparted training to call center executives at SCN about the product configuration and pricing of various brands.

Future Goals

Seeking Senior Level Assignments in Marketing, Retail Marketing Management, ATL & BTL Activities Management, Team Development, Store Development, Media Buying, Roll-out of Marketing Communication and Product Promotion.