M.B.A from E.I.I.L.M. (Marketing Management) in 2011.
B.Com. from Calcutta University in 1997.
A dynamic professional with 13 years of extensive experience in Strategic Planning, Sales & Marketing, Business Development & Team Management.
Proficient in leading dedicated teams for running successful business operations and experience of developing procedures and service standards for business excellence.
A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.
Deft in handling all sales & marketing activities, analysing market trends & establishing healthy & prolonged business relations with clients.
An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
Area Sales Manager
Since April 2014
Company Profile: Leaders in exterior waterproof cement paints
Job Profile:
Strategic Planning/ Profit Centre Operations
Establishing corporate strategies for achievement of topline & bottomline targets.
Business planning and analysis for assessment of revenue potential in business opportunities.
Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the business goals.
Sales & Marketing
Analyzing latest marketing trends and tracking competitors activities and providing valuable inputs for fine tuning sales & marketing strategies.
Managing sales and marketing operations, ensuring accomplishment of set business targets.
Overseeing the preparation of MIS on a periodical basis and providing information about the progress in the field to the top management.
Business Development
Formulating strategies & reaching out to the unexplored markets/customer groups for business expansion.
Exploring new business opportunities in various segments along with concerned branches in the states.
Conceptualizing & implementing services plans / policies for the organization, organizing promotional campaigns and ensuring accomplishment of business goals.
Channel Management
Identifying and appointing dealers, stockist, establishing strategic alliances / tie-ups with financially reliable channel partners thereby resulting in deeper market penetration.
Implementing marketing strategies to increase territory sales and promoting the brand name.
Customer Relationship Management
Mapping client’s requirements & providing best products to suit their requirements, generating business from existing accounts and achieving profitability & sales growth.
Building and maintaining healthy business relations with major clients, ensuring maximum customer satisfaction.
Developing relationships with key decision-makers in target organizations for business development.
Building relationship with other local organizations to work in partnership in the same vertical.
Team Management
Providing direction, motivation & training to the field sales team for ensuring optimum performance for all operational sales related departments.
Training the team to keep a close check on stocks/ outstanding figures & ensuring adherence to the norms, reviewing yearly performance of sales team in the states for reporting to top management.
Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.
Territory Sales Executive
Mar 2006 - Mar 2015
Company Profile: leaders in paint solutions
Area Sales Executive
Jan 2005 - Mar 2006
Company Name: Zigma Paints Pvt. Ltd.
Collection Executive
Nov 2002 - Dec 2004
Company Name: Siddhi Consultancy
Marketing Supervisor
Aug 2000 - Nov 2002
Company Name: Vinayak Printonics
Production Supervisor
1999 - 2000
Company Name: Engineering Spare Corporation
IT Forte
Sound exposure of WINDOWS including MS-Word, MS-Excel, E-Mail, Internet, Coral Draw, Pagemaker, etc.
Participated in workshop, seminars, conferences on Production / Marketing / Sales from SISI, Calcutta.
Completed Apprentice Course for 12 months in M/s. Art Printing House in Printing field.
Diploma in Computer Application.
Hard Work
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