Ref. No. : CA - 16087 - (Sales and Services - Others – with 26.6 years in Plastic Industry)

Education

Marketing Management from JBIMS, Mumbai (part time) in Year 2006

Bachelor’s Degree in Mechanical Engg in 1998

Skill Sets

Techno-commercial, Result Oriented Professional With Rich Experience Of 17 Years Overall  In Category Management, Direct & Channel Sales, Building & Managing Var & System Integrator Networks, End-2-end Project Management, Systems & Solutions Marketing, Business Development.
Alumni Of Jamnalal Bajaj Institute Of Management Studies (Jbims), Mumbai. 
Successfully Worked With Customers In Diverse Industries – Led Lighting, Industrial Lighting , Power Cables




Key Knowledge & Experience Summary
Solutions Marketing / Product-program Management / Business Development:
Cross Functional Teams, Market Analysis, Market Development , Solutions Marketing 
Business Development, Key Accounts ,Var Management, Specification Sales
Trade Shows, Training ,Team Building, Forum Speaking

Work Experience

Regional Key Accounts Manager (Professional Channel – Retail Segment) 
Apr 2010 To Present
Company Profile: Manufacturer of Lighting Solutions 
Job Profile:
Responsible For Marketing & Business Management Of Lighting Solutions For Corporate Retail Chains.
Working With Category Teams For Bringing Relevant Global Solutions To The Target Market Segments.
Responsible For Arranging Seminars At Client’s Place With The Help Of Product Management Team, Thereby Educating User About New Trends Available In Led Lighting And Automation.
Responsible For Identifying & Developing Opportunities For Systems & Services Offerings, Building Project Pipeline, Submit Value Propositions And Ensuring Deal Closure

Regional Key Accounts Manager (Professional Channel –Retail & Hospitality Segment)
Apr 2010 To Sept 2013
Company Profile: Manufacturer of Lighting Solutions 
Job Profile:
Responsible For Marketing & Business Management Of Lighting Solutions For Corporate Hospitality Chains.
Conducted Presentations On Philips Lighting Solutions For Upcoming 5 Star Properties. Presentations Were Given To Architects / Owners.
Successfully Implemented Led Upgradation Programme For Lobby Areas , Guest Rooms And Public Areas In Majority Of 4/5 Star Properties In West.
Involve Team Members From Automation Division – Dynalite For Discussion / Presentation On Automation For Upcoming Properties And Properties Going In For Renovation

Achievements & Accolades
Starting As A New Segment, Business Has Reached Sizeable Volume Over Past 5 Years. As A Result Of Customer Focused Selling And Quick Response, Have Witnessed Continuous Growth Of 10+% Year After Year.
Successfully Implemented Led Solution For Upcoming Project Of Reliance – Jio For Their Showrooms. Total Volume Of Business Done In Fy 2014 : Inr 70 Mln (Only For Showrooms.)
Won And Executed The Biggest Upgrade Order Of Cdm Lamps In Retail Segment In India Worth Inr 30 Mln.
Successful In Securing And Executing Deal For Automotive Showrooms For Tata Motors On Pan India Basis. 
Obtained Approval For Luminaires To Be Used Along With Lamps And Gears From Users Who Were Preliminarily Interested Only In Consumables. 
Obtained Breakthrough In Upgrade Programme – Properties Like Marriott , The Leela , Taj , Hyatt Converted From Conventional Halogen Lamps To Led Lamps.
Approval In Branded 4/5 Star Hotels Of Marriott, The Leela


SSL Champion West: Oct 2008 To March 2010
Business Development Manager: April 2014 To June 2015
Company Name: Philips Color Kinetics – West
Job Profile:
Complete Responsibility Of The Category For Western Region As Start-up Including Top Line, Presentations To Architects - Consultants, Interaction With Lighting Designers, Product Mock Up, Channel Management And Project Delivery.
Set-up & Managed A Network Of Value Added Resellers & System Integrators.
Led A Team Of Vars, Inspired & Motivated Them To Deliver Results. Guided Application Specialists To Frame Specifications Of Appropriate Products For Tenders.
Voice Of Customer - Collecting Feedback From Users, Consultants For Making Innovation And Customization On New Products.
Conducted Structured Programs For Teams To Develop Techno-commercial Skills For Consultative Selling.
Achievements & Accolades
Secured Approval For Led Downlights – Lux Space  In Office Areas Which Started With One Project And Went On To Become A Repetitive Business For All Upcoming Projects For That User.
Won And Executing The Biggest Ever Led Facade Lighting Project In Hospitality Segment In West India Worth Inr 36 Mln.
Recipient Of “Management Awards & Nominations” For Excellence In Performance.

Lighting Engineer
Apr 2006 To Sept 2008
Company Name: Philips Lighting Solutions
Job Profile:
Responsible For Business Through Electrical Contractors For Projects. 
Channel Management : Handling Enquiries Generated By Channel, Supporting Them In Technical And Commercial Areas By Involving Team Members From Design And Product Management.
Channel Management: Implement Mechanism For Complaint Resolution, Claim Settlement On Time. Alignment For Receivables As Per The Policy Of Organization. 
New Product Awareness Via Integrated Marketing Communications Including  Seminars, Trade Shows & Forum Speaking, Imparting Product Trainings To Channel Partners.

Achievements &  Accolades
Won And Executed Signature Orders Like Tata Motors, British Gas, Teradata, Asian Paints Through Channel Partners. 
Increased Reach By Adding New Electrical Contractors Thereby Adding Volume To Existing Business. 

Dy Area Sales Manager
Jul 2004 To March 2006
Company Name: Keselec Schreder 
Job Profile:
Marketing Of Products Used For Street Lighting Projects With Focus On Government Agencies (Like CPWD, CIDCO, NPCIL Etc.) located In And Out Of Mumbai.
Demand Generation And Sales By Offering Complete Techno-commercial Proposal For The Project.
Product Presentation To Leading Architects And Electrical Consultants.
Responsible For Establishing And Expanding Dealer Network For The Product In Western Region.
Handled Responsibility Of Business Development For Madhya Pradesh And Chhattisgarh Area.

Sales Executive 
Sep 2003 To July 2004
Company Name: Crompton Greaves 
Job Profile:
Marketing Of Luminaires Used For Indoor Projects Like Industry, Office, Institutes. 
Brand Approval From Leading Electrical Consultants By Way Of Making Presentations, Conducting Seminars.
Responsible For Business From Industrial Sector Located In And Around Mumbai. 
Timely Execution Of Delivery By Coordinating With Manufacturing Centers, Collection Of Payment, Collection Of Sales Tax Forms, Are Routine Activities That Are Associated With It.

Sales Executive 
August 1999 To Sep 2003
Company Name: Cable Corporation Of India Limited 
Job Profile:
Product Development For Cable Used In Submersible Pumps And Flexible Cables.
Responsible For Managing Entire Business Of Cable Jointing Kits On Pan India Basis. It Included Pricing Strategy For Projects/tenders, Alignment With Vendors For Supply Of Jointing Kits In Stipulated Time Frame, Co-ordination With Regions For Payment / C Form Collection. I Was Also Involved Into Timely Payment  Vendor As Per Pre-decided Payment Terms.
Business Development For Low Voltage Cables Used In Industry /Home Application. It Included Discussion With Prospective Manufacturers To Assess Their Capacity Of Production, Sources Of Raw Material. Responsibility Included Devising Product Pricing Policy, Preparation Of Marcomm Material And Distribution Of This Material To Regional Offices And Distributors.
Customer Visits Along With Channel Partners To Address The Complaints Related To Product, If Any.


Future Goals

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