Ref. No. : CA - 16904 - (Sales and Services - Others – with 27.2 years in Plastic Industry)

Education

MBA (Marketing) From Mumbai Univ, Year 2000

B.A. From (Economics) from Mumbai Univ, Year 1996

Skill Sets

Having 18 years of rich & cross cultural experience in the domain of Strategic Planning, Sales & Marketing,Business Development,Key Account Management, Channel & Distribution Management, and Team Management.
Demonstrated abilities in expanding the market, brand building and generating new business and targeting the potential customers.
Adroit at devising & implementing activities for successful launching of new products.
Excellent interpersonal, communication and organizational skills with proven abilities in team management,customer relationship management, planning and execution

Work Experience

Area Sales Manager
Since August 2013
Company Profile: Leading manufacturer of spices
Job Profile:
Responsible for Sales growth Primary and Secondary.
Opened the new market in Chennai and ROTN Market by introducing Strong Distributors and played a key role in incrementing the market shares in all areas and districts of Tamilnadu.
Effective Execution of New product launch & Secondary schemes.
Handling the team of ASO, FO AND AI Pivotal in establishing “Brand” in all given markets and attained the budgeted distribution level.
Role:
Handling a team of 45 associates and responsibilities in Profit Centre Management and delivering the budgeted amount of profit 
Demonstrated abilities in expanding the market, brand building and generating new business and targeting the potential customers.
Adroit at devising & implementing activities for successful launching of new products.
Excellent interpersonal, communication and organizational skills with proven abilities in team management, customer relationship management, planning and execution.

Territory Development Manager
Nov 2009 to July 2013
Company Profile: Leading manufacturer of beverages
Job Profile:
Successfully Launched the PEPSI Brand new products of 1.0 liter in Coastal Andra pradesh Market.
Responsible for Sales growth Primary and Secondary.
Opened the new market in Nellore Town & Upcountry Market By introducing Strong Distributors and played a key role in incrementing the market shares in all areas and districts of Coastal Andrapradesh. Effective execution of New Product launch & secondary schemes.
Handling the team of 09 Territory Incharge & 10 Pilot Sales Representatives.
Pivotal in establishing “Brand” in all given markets and attained the budgeted distribution level.
Role:
As a key function it involves annual working of sales budget, setting of inputs and targets over market analysis and growth prospects on the basis of past performance, market share potential with respect to competition, future plans for development 

Significant Accomplishments
Being awarded and rewarded with top management in unit for all India basis highest score and Performance with “CONQUER-COLD’’ in the year 2009/2010 and 2011.Top performer in new pack launches (1.0 liter. Pack in the Unit, for the year 2010.Got spot award for cracking competition accounts.

Team Leader Sales 
Aug 2005 to Nov 2009
Company Name: Hindustan Coca-cola Beverages 
Job Profile:
Successfully launched the new product of Coco-Cola in Hyderabad, Warangal and Chennai City.
Responsible for Sales growth Primary & Secondary. 
Handling the team of ASM, Sales Executives & Sales RepresentativesPivotal in establishing “Brand” in all given markets and attained the budgeted distribution level.
Have a team of 5 sales staff and 10 merchandiser, and 02 marketing
Role:
Maintaining gross revenue of the Company, implementing the scheme as per the company budget and ensuring them to deliver in retail markets, focus more on RED outlets 

Significant Accomplishments:
Increased the average business from 1.6 Crore to 2.5 Crore. Best performer award received from management for achieving the H1 – ABP 2008. Received training from the management for Situational leadership. Development Executives. Effectively controlled the CPC/Marketing budget to the Company

Area Sales Manager 
Apr 2004 to Aug 2007 
Company Name: Gtc Industries Ltd.
Job Profile:
Skilfully handled the launching for new brands in Cigarettes and many versions of “PANAMA” brand successfully
Role:
Driving initiatives in conducting the product promotion of “Panama” Brand in interior rural market.  
Target the right segment through the smoker contact programmed planning of schemes for trade as well as for smoker for the new product launch.
Ensure that proper display material is used for the targeted segment. Motivate the sales and CRM team to achieve their targets.
Converted various country liquor bar and Taadi-Maadi Kendra for retailing and display purpose. I also appointed wholesale dealers i.e. distributors, JSS (supervisors) and salesmen as per the requirement to fix up their targets, route plan etc.
Significant Accomplishments:
Formulating the schemes for the retailer / consumer according to the market scenario. Planning for the sales and achieving in primary and secondary segments, with revenue pack. Established a strong sales network in the given assigned territory.

Area Sales Manager
Feb 2002 to  Mar 2004 
Company Name: Vadilal Milk Products Ltd.
Job profile:
Appointment of new distributor.
Logistic planning to the distributors.
Motivating the sales team to achieve the company set target.
To give detail report of competitor products to company, preparing the reports of competitor’s scheme implemented in the market

Role:
Maintaining the gross revenue of the Company.  
Managing the sales team of distributors by giving training and motivating them in getting best results.
Budget controlling assigned territory, implementing the scheme as per the Company’s budget and ensuring them to deliver in retail markets.

Significant Accomplishments:
Management recognized as a top performer and awarded for achieving 150% of sales target. 
Created an outstanding performance in retail business and target achievement within the 
Realization value for the period of 2004.

Area Sales Manager 
Mar 1997 to Feb 2002
Company Name: Parle Sales Services Ltd.
Job Profile: 
Maintaining the primary and secondary sales figures (day to day basis) Forecasting competitor’s sales analysis, maintaining the follow-ups of key accounts. 
Monitoring the distributor’s route salesmen in marketing the Company’s products, preparing the statement of achievements of sales records, records of new customers activated in the market. 
Records of monopoly customers activated, records of budget amount utilized in the market, on weekly/monthly/quarterly basis.
Significant Accomplishments:
Certificate from the Company for participating in salesmen motivational leadership for the
Month of March’ 2001. 
Certificate from the Company for completing the sales targets of half yearly 1999 to 2000.

Area Sales Manager
March 1997 to February 2002
Company Name: Parle Sales Services Ltd.,
Job Profile: 
Maintaining the primary and secondary sales figures (day to day basis) Forecasting competitor’s sales analysis, maintaining the follow-ups of key accounts. 
Monitoring the distributor’s route salesmen in marketing the Company’s products, preparing the statement of achievements of sales records, records of new customers activated in the market. 
Records of monopoly customers activated, records of budget amount utilized in the market, on weekly/monthly/quarterly basis.


Core Competencies:
Strategic Planning / Profit Centre Operations
Projecting the monthly sales, fixing the sales & collection targets for the sales team and corresponding revenue collection projection to the board.
Streamlining existing processes to enhance efficiencies while minimizing operational time / costs.
Conducting competitor analysis by keeping abreast of market trends and competitor moves.
Ensuring Profitable growth of categories.
Sales & Marketing / Business Development
Running the sales and marketing operations & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals.
Identifying prospective clients,generating business from the existing clientele,thereby achieving business targets.
Channel & Distribution Management
Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training & direction to channel partners for ensuring quality performance.
Conducting demand forecasting & managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers.
Team Development/Management
Training and developing a team of field functionaries to ensure sales and operational efficiency. 
Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members





Strategic Planning / Profit Centre Operations:
Projecting the monthly sales, fixing the sales & collection targets for the sales team and corresponding revenue collection projection to the board.
Streamlining existing processes to enhance efficiencies while minimizing operational time / costs.
Conducting competitor analysis by keeping abreast of market trends and competitor moves.
Ensuring Profitable growth of categories.

Sales & Marketing / Business Development:
Running the sales and marketing operations & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals.
Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets.

Channel & Distribution Management:
Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training & direction to channel partners for ensuring quality performance.
Conducting demand forecasting & managing inventory, ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers

Team Development / Management:
Training and developing a team of field functionaries to ensure sales and operational efficiency. 
Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members

Future Goals

Seeking middle level assignments in Profit Centre Operations / Strategic Planning / Sales & Marketing- Business Development / Relationship Management with an organization of high repute.

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