Ref. No. : CA - 15143 - (Sales and Services - Others – with 19.8 years in Plastic Industry)

Education

M.B.A (Marketing and Finance) from R.K.Institute of Management & Computer Science, Bangalore University in 2004, with 65%.

PG Diploma in Public Relations from Mount Carmel Inst. Of Mgmt, Bangalore in 2003, with 60%.

PG Diploma in Office Management from Lucknow University, U.P. in 2002, with 71%.

B.Com from Kanpur university, U.P. in 2001, with 61%.

Skill Sets

Conducting competitor analysis by keeping abreast of market trends & achieving market share for the brand.
Managing the distribution sales, marketing and being accountable for increasing the Customer Base, sales growth and handling relationship management.
Driving sales initiatives to achieve business goals & managing the sales team to achieve them.
Identifying new streams for revenue growth & developing sales plans to build consumer preference.
Sharing new Business Strategies with the management and the team to take hold of business opportunities.

Work Experience

Field Sales Manager
Since Nov 2012
Company Profile: Manufactuer of energy drink
Job Profile:
Responsible for South region (Karnataka, Tamil Nadu, Kerala, AP).
Role- Institutional Sales, Key Accounts Management, Corporate Sales, Event Management, QSRs Business, HoReCa Sales, Modern & General Trade business, Managing Distributors/Channel Partner etc.
Responsible for the establishment of Institutional Sales business across South India.
Started institutional channel from the scratch, setting up the entire distribution system and team in place.
Reporting to Regional Field Sales Manager for the region, with functional reporting to the National Key Account Manager – Non-traditional channel.
Heading a Sales team of 7 distribution Partner Manager (Area Manager).
Identify opportunities for developing the business, keeping in view the agreed upon business strategy for the business.
Prepare the strategy for the new channel, make the business plan, sell the idea to the stakeholders, and prepare the go-to-market plan for the opportunity.
Establish Route-to-Market for the opportunity and align sales systems and processes for best service.
Driving % contribution from New Channels in key cities higher than the current levels.
Manage trade & consumer promotions and marketing aligned activities across the region to maintain and improve the market share.
Achieve the sales and distribution targets set for the region by continuous coordination with distribution partners.
Implementing the company concept of AVA - Availability, Visibility and Activation through Perfect Store execution.
Manage events and focus on creating more consumption occasion for Red Bull through driving reach, driving trials and excite & engage consumers.
Achievements:
Instrumental in creating entire route to market for South India
Highest growing FSM in the country in 2013 and 2014 , thereby contributing to 6% to South India Business against a All India contribution of 4%.
Introduced a new model of reaching up country market where there was no direct distribution with no extra cost to the company.
Capitalised business opportunity in Highways “ focus on Drive occasion”
Used activation as a tool to generate trials in STUDY and ATWORK with no extra payments to institutes and corporate and cross integration with Field Marketing Team.
Used clustered approach to drive Reach thereby creating specialist Distribution Partners.
Zero team attrition since last 2 years.

Manager-Sales & Operations (Corporate & Retail Sales): April 11 - Oct 12
Area Manager-Sales & Operations (Corporate & Retail): April 07 – March 11
Sr. Executive -Sales - (Corporate Sales): Dec. 2005 –March 2007
Company Profile: It is one of the country leading exporters of coffee beans, having more than 1200 café outlets, across India and abroad and over 20,000 coffee/tea vending machines across the country.
Job Profile:
Responsible for Corporate Sales, Retail Sales, HoReCa, Key Accounts business for Karnataka.
Responsible for vending operation across Karnataka and implement effective strategies to maximize sales.
Handling all the segment of Large Corporate, SME, institutional and Retail across Karnataka.
Reporting to Zonal Sales Manager & heading Sales and Operations Team.
Heading a Sales team of 1 area sales manager, 2 territories Sales Manager, 5 Sales Executive, 2 Sales Trainees, and 25 Distributors across Karnataka.
Heading an Operations team of 6 operations Executive and 10 Supervisors.
Provide inputs to the Zone Head to develop the sales strategy for the Zone, develop sales plan for own areas, work with the sales team to Set stock norms for distributors, allocate sales targets to the team members, help them achieve targets, work with the sales team to develop route plans, monitor performance and guide them to achieve volume, value and market share objectives.
Plan implementation of Zonal promotions, develop local market promotional activities directed to the retail trade, key accounts and channels, communicate implementation plan to team, track and monitor implementation of promotions and give feedback on their effectiveness; monitor competition activities in the market develop adequate response for the same.
Monitor execution in the market compared to standards and trade visits; guide and train team on execution issues; organize special drives to achieve better execution at the outlet (retail and corporate).
Accountable for C&F operations & responsible for appointments of distribution network across Karnataka.
Monitor and review performance of distributors, provide support wherever required and build healthy relationships with distributors
Lead and motivate the team to achieve results as per plan, provide training and guidance to the team and track capability development of team
Monitor customer complaints, escalate issue if required and ensure their resolution

Achievements:
Set up the entire distribution network and Channel partners for given segment.
Set up the new areas like Hubli, Gulbarga, Davangere and Shimoga.
Second in house promotion from Area Sales Manager to Sales Manager.
Suggested the management to develop the new product for the market which has got a high potential.
Ranked as all India No. 1 Area Sales Manager for the year 2007 – 2008 and 2008 – 2009.
Became a part of Young Achievers Club in April 2008

Key Accounts Manager
Dec. 2004 - Nov 2005
Company Name: Bharti Tele-Ventures Ltd.
Job Profile:
Reporting to Area Sales Manager and looking after Individual and Corporate Sales of Post-paid and Prepaid Connections which includes selling of Handsets, Connections, Data Cards and Blackberry.
Managing key accounts. (Infosys, Satyam, Wipro, Siemens, Novell, Patni etc)
Managing a leading team of 5 Sales executives & 5 Tele callers and giving them primary and secondary sales targets.
Monitoring and Supervising one DSA and one Airtel relationship centre.
Ensuring high Net additions from the zone by increasing gross activations and reducing the churn.
Providing high quality after-sales service to the customers.
Working on four main parameters.
Finance: To ensure superior financial performance (Through Gross add of corporate post paid + Revenue from VAS).
Customer : To ensure delightful customer Experience
Process: Compliance & Reliability of Processes (Airtel Post-paid enrolment form compliances).
People & Org. Development: employment engagement & retention (training & Mentoring).

Achievements:
Exponential growth of 400% in sales.
Contributed to increase new customer base from 500 to 2000 just in 3 months.
Star of the month Award in the month of April, June, Sep, Oct, and Nov..

Future Goals

To leverage skills developed in Sales, Marketing & Business Development towards handling the Sales & Marketing functions in a professionally managed Organisation.

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