B. Tech. (Agriculture Engineering.) from P.K.V. Akola in July 1992
M.B.A. (Marketing) from University of Poona in June 1994.
P.G. Diploma in Export Operations from IMDR Pune in 1995
Executive Program in Leadership and Management from IIM Calcuta with Excellent Grade
in 2019
Identified and developed new clients like Ciba Geigy ACGL and Zuari Agro.
Competently established dealer network of 11 dealers in the area.
Registered 26% sales growth in 1996-97 as compared to 1995–96.
Exported products to Sri Lanka, U.A.E. and Bangladesh.
National Sales Manager
From - April 22 to till date
Company profile - One of the Leading Brand in Moulded Furniture and Material Handling
Job profile -
Business Development:
Given required inputs to team on how to achieve the same.
Responsible for planning, directing and controlling all activities of furniture Sales and Marketing .
Appointment of channel partners in vacant area and development of existing channel partners
Working on secondary sales management.
Planning and implementing marketing schemes and consumer offers.
Working on Brand Visibility.
Review efficacy of spent in all marketing activities
To work on strategies to introduce product line in other channels
Strategy Planning:
Made a road map for next 3 years based on industry analysis, companys present infrastructure . Discussion with Finance Dept in progress to finalise.
Devising annual business plan for each state team based long term goals and Industry trend.
Market intelligence and corrective action plan. Periodic review and corrective actions for each state.
Working on pricing policies, ensuring customer satisfaction as well as confirming
firms bottom-line objectives.
Team Management:
Building confidence in team and motivating them to deliver results.
Training team to focus on article wise sales
Introduced incentive scheme and now working on KRA / Appraisals
Systems and Process:
Developing new systems in order execution, stock transfer to depots, etc
Enhancing operational efficiency by bringing better co-ordination between sales and
Production planning
Working on new credit control policies to reduce business risk and bring discipline in payment collection.
Manager
From -Dec 05 to April 22
Company profile - Pioneer and Market leader in furniture and Material handling solutions, it also diversified in Mattresses &
Bubble guard sheets
Job profile -
Business Development:
To draw short term and long term action plan for business development
Based on the action plan fix KRA for Business Managers, Asst Managers and Staff.
Responsible for planning, directing and controlling all activities of department
Finalization of agreement and annual Terms of Trade with customers
Increase article count and per article productivity
Planning and implementing marketing activities through merchandising, consumer
offers, in store branding and advertisements to improve visibility
Review efficacy of spent in all marketing activities
Monitor in time order execution with required fill rates and time line
To collaborate with cross functional team to manage all aspects of business including content strategy, product portfolio, promotional campaign, etc
Strategy Planning:
Devising annual business plan for each Modern trade based long term goals and Industry trend.
Market intelligence and corrective action planning. Periodic review and corrective actions for each customer / format of Modern Trade.
Develop the pricing policies, ensuring customer satisfaction as well as confirming firms bottom-line objectives.
Team Management:
Coaches team and specially direct reporting line to work effectively and build
productive team which can deliver exceptional customer experience.
Periodic review of sales teams activities and guiding them to achieve goals. o Build an environment that motivates peoples to thrive expertise and deliver results.
Systems and Process:
Ensuring strict adherence to systems, procedure and other policies governed by the company
Enhance operational efficiency in supply chain to increase fill rate of key account customer also ensure complete control on inventories at various modern trade and
E-commerce customers
Co-ordinate and review with credit control department and take corrective actions from time to time.
Assistant Manager Sales and Marketing
Feb 2000 Dec 05:
Hamilton Housewares Private Limited
Senior Marketing Executive
June 97 Feb 2000:
Mehta Hwa-Fuh Plastics Private Limited
Management Trainee
Jun 94 Jun 97:
Dempo Group, Panjim
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